BMIE Market 19543

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,401 2020–2024 ACS 5-year estimate ±629 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,108 2020–2024 ACS 5-year estimate ±218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,905 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,100 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$112,750 2020–2024 ACS 5-year estimate ±23,447 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,304 2020–2024 ACS 5-year estimate ±581 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$361,000 2020–2024 ACS 5-year estimate ±28,866 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	21.4 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19543
Restaurants per 10,000 residents	16.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-14.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	58 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19543. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.36, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.1	73	40%	+29.3
Restaurant Opportunity Score	62.7	63	35%	+21.9
Market Momentum Score	57.7	58	25%	+14.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,401	64	40%	+25.7
Median household income (ACS)	112,750	88	40%	+35.1
Households (ACS)	2,108	62	20%	+12.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	18.8	41	25%	+10.2
Population (ACS)	6,401	64	20%	+12.9
Median household income (ACS)	112,750	88	20%	+17.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 6 · Bakery 2 · Burgers 2 · Italian 2 · Pizza 2 · Breakfast 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Japanese 1 · Sandwiches 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 13 · Bar 6 · Casual dining 5 · Quick service 4 · Bakery 2 · Dessert 2 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antonio's Pizza	Restaurant (service type not stated)	Pizza · Italian	2846 W Main St	open
Beakers nude bar	Bar		301 Willow Glen Rd	open
Boston Market	Restaurant (service type not stated)	American	101 Moreview Blvd Route 23	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	2850 West Main St	open
Clair's Family Restaurant	Casual dining	American	3146 Main St	open
Dede's Bar and Grill	Casual dining · Bar · Bakery	Italian · Bakery	11 Rock Rdg	open
Denney's Restaurant	Restaurant (service type not stated)		3200 E Main St	open
Dunkin' Dunkin'	Quick service		2822 Main Street	open
Gasoline Alley Bar & Grille	Casual dining · Bar		6170 Morgantown Rd	open
Heritage Restaurant	Restaurant (service type not stated) · Casual dining	American	6016 Morgantown Rd	open
Kog Hill Winery	Winery / distillery / taproom		105 Twin County Rd	open
McDonald's McDonald's	Quick service	Burgers · American	6176 Morgantown Rd	open
Morgantown Diner	Casual dining	American · Breakfast	101 Morview Blvd	open
Naples Heritage Landscape	Restaurant (service type not stated)		111 Maxwell Hill Rd	open
Nuse's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	3146 Main St	open
Old Village Inn Village Inn Restaurants	Bar · Restaurant (service type not stated)		PA-23 &, Mill Rd	open
Pizza Hut	Restaurant (service type not stated)	Pizza	101 Moreview Blvd	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert · Restaurant (service type not stated) · Bakery	Ice cream / frozen desserts · Bakery	3080 Main St	open
Rita’s of Morgantown PA Rita's Italian Ice	Dessert · Bar	Dessert		open
Sumo Sushi and Steak House	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	2846 W Main St	open
The Red Door	Bar		3002 W Main St	open
Windmill Family Restaurant	Restaurant (service type not stated)	American	2838 Main St	open
Zou's Garden	Restaurant (service type not stated)	Chinese	2846 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	14	—	—	—	1	SIC1987
1995	15	13	—	—	—	2	SIC1987
1996	13	12	—	—	—	1	SIC1987
1997	13	12	—	—	—	1	SIC1987
1998	14	13	6	7	—	1	NAICS1997
1999	13	12	5	7	—	1	NAICS1997
2000	14	13	7	6	—	1	NAICS1997
2001	13	12	6	6	—	1	NAICS1997
2002	13	12	5	7	—	1	NAICS1997
2003	13	12	6	6	—	1	NAICS2002
2004	13	11	4	7	—	2	NAICS2002
2005	14	13	6	7	—	1	NAICS2002
2006	12	11	5	6	—	1	NAICS2002
2007	12	10	4	6	—	1	NAICS2002
2008	13	11	5	6	—	1	NAICS2007
2009	12	10	5	5	—	1	NAICS2007
2010	12	10	5	5	—	1	NAICS2007
2011	12	10	5	5	—	1	NAICS2007
2012	12	11	7	4	—	1	NAICS2012
2013	11	10	5	5	—	1	NAICS2012
2014	12	11	5	6	—	1	NAICS2012
2015	13	11	4	7	—	1	NAICS2012
2016	13	11	4	6	1	1	NAICS2012
2017	13	12	6	5	—	—	NAICS2017
2018	12	11	5	5	—	—	NAICS2017
2019	14	13	5	7	—	—	NAICS2017
2020	11	10	3	6	—	—	NAICS2017
2021	13	12	3	8	—	—	NAICS2017
2022	15	14	4	8	—	—	NAICS2022
2023	13	12	4	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19543. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19523	2.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.