BMIE Market 19547

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,579 2020–2024 ACS 5-year estimate ±378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,953 2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,222 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,758 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$89,948 2020–2024 ACS 5-year estimate ±11,494 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.3 2020–2024 ACS 5-year estimate ±12 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,224 2020–2024 ACS 5-year estimate ±372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$357,900 2020–2024 ACS 5-year estimate ±15,574 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	28.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19547
Restaurants per 10,000 residents	21.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+57.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19547. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.9	65	40%	+26.0
Restaurant Opportunity Score	63.4	63	35%	+22.2
Market Momentum Score	73.4	73	25%	+18.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,579	59	40%	+23.6
Median household income (ACS)	89,948	73	40%	+29.2
Households (ACS)	1,953	61	20%	+12.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	57.1	86	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	24.0	28	25%	+7.1
Population (ACS)	4,579	59	20%	+11.8
Median household income (ACS)	89,948	73	20%	+14.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	57.1	86	30%	+25.7
20-year restaurant growth	57.1	70	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 5 · Dessert 3 · Pizza 3 · Asian 2 · Coffee 2 · Italian 2 · Sandwiches 2 · Bakery 1 · Breakfast 1 · Chinese 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Steakhouse 1

By type

Restaurant (service type not stated) 9 · Bar 3 · Dessert 3 · Bakery 2 · Casual dining 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Café 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Aulenbach Wines	Winery / distillery / taproom		516 Oley Furnace Rd	open
Bella Italia Pizza Restaurant	Restaurant (service type not stated)	Pizza · Italian	1064 Memorial Hwy	open
Bridge Inn Pleasantville	Bar	American	3 Covered Bridge Rd	open
China Wok	Restaurant (service type not stated)	Asian	574 Oley Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1121 Memorial Hwy	open
Felicia Fisher's Black Buggy Baking Company	Bakery	Bakery	1839 Memorial Hwy	open
Hong Kong Restaurant	Restaurant (service type not stated)	Chinese · Asian	51 Kings Plz	open
Inn on Main	Restaurant (service type not stated) · Casual dining · Bar	American	401 Main St	open
Jen & Jessie's Creamery	Dessert	Ice cream / frozen desserts · Dessert	798 Memorial Hwy	open
Moss Wines	Bar · Winery / distillery / taproom		510 Bertolet Mill Rd	open
Nia's Pizzeria	Restaurant (service type not stated)	Pizza · Italian · American	41 King's Plaza	open
Oley Valley Inn	Restaurant (service type not stated)		401 Main St	open
Pleasantville Diner	Casual dining	American · Breakfast	2644 W Philadelphia Ave	open
Redvo Restaurant	Restaurant (service type not stated)	American · Steakhouse · Sandwiches	6213 Oley Turnpike Rd	open
Reppert's Candy	Dessert	Dessert	2708 W Philadelphia Ave	open
Sweetie's Back Porch Cafe	Café	Coffee	1064 Memorial Hwy	open
The M and M Sandwich and Pizza Shop &pizza	Specialty food shop · Quick service	Sandwiches · Pizza	4056A Friedensburg Rd	open
The Pikeville Market	Restaurant (service type not stated) · Specialty food shop		860 Hill Church Rd	open
Wilan Hospitality Llc	Restaurant (service type not stated)		41 Kings Plz	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	11	9	4	5	—	1	NAICS1997
1999	10	8	3	5	—	1	NAICS1997
2000	10	8	3	4	—	1	NAICS1997
2001	8	7	2	5	—	1	NAICS1997
2002	8	8	5	3	—	—	NAICS1997
2003	7	7	4	3	—	—	NAICS2002
2004	8	8	3	5	—	—	NAICS2002
2005	8	8	4	4	—	—	NAICS2002
2006	7	7	3	3	1	—	NAICS2002
2007	10	9	4	3	2	1	NAICS2002
2008	9	8	4	1	3	1	NAICS2007
2009	7	6	3	1	2	1	NAICS2007
2010	10	9	5	3	1	1	NAICS2007
2011	9	8	4	3	1	1	NAICS2007
2012	10	9	4	4	1	1	NAICS2012
2013	8	7	3	3	1	1	NAICS2012
2014	8	8	4	3	1	—	NAICS2012
2015	9	9	3	4	2	—	NAICS2012
2016	9	9	5	2	2	—	NAICS2012
2017	11	11	5	5	—	—	NAICS2017
2018	10	10	6	3	—	—	NAICS2017
2019	10	10	6	3	—	—	NAICS2017
2020	11	10	6	3	—	—	NAICS2017
2021	11	10	6	3	—	—	NAICS2017
2022	11	10	5	4	—	—	NAICS2022
2023	12	11	6	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19547. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19535	3.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.