BMIE Market 19968

Sussex County, Delaware · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,486 2020–2024 ACS 5-year estimate ±1,144 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,431 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,549 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,989 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,163 2020–2024 ACS 5-year estimate ±9,935 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	53.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,361 2020–2024 ACS 5-year estimate ±301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$437,000 2020–2024 ACS 5-year estimate ±17,594 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	63.9 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19968
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+41.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+142.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+142.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+240.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 20–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19968. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.91, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Delaware and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 57, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.6	75	40%	+29.9
Restaurant Opportunity Score	80.0	80	35%	+28.0
Market Momentum Score	90.1	90	25%	+22.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,486	77	40%	+30.9
Median household income (ACS)	87,163	70	40%	+28.2
Households (ACS)	6,431	78	20%	+15.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	142.9	95	35%	+33.3
Restaurants per 10,000 residents (lower = more room)	11.0	69	25%	+17.1
Population (ACS)	15,486	77	20%	+15.4
Median household income (ACS)	87,163	70	20%	+14.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	41.7	88	50%	+43.9
10-year restaurant growth	142.9	95	30%	+28.6
20-year restaurant growth	142.9	88	20%	+17.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Bakery 4 · Coffee 4 · Pizza 4 · Italian 3 · Sandwiches 3 · Asian 2 · Breakfast 2 · Dessert 2 · Mexican 2 · Seafood 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 20 · Bar 7 · Quick service 5 · Bakery 4 · Café 3 · Casual dining 3 · Coffee shop 3 · Brewery / taproom 2 · Dessert 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Abbott's Express	Bakery	Bakery	16388 Samuel Paynter Blvd	open
Beaches Seafood	Restaurant (service type not stated)	Seafood	200 Broadkill Rd	open
Bella's Cookies	Bakery	Bakery	18572 Cool Spring Rd	open
Birdhouse Milton	Restaurant (service type not stated)		200 Broadkill Rd	open
Blue Heron Grille	Casual dining · Bar		27052 Broadkill Rd	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	128 Broadkill Rd	open
Dagwoods	Restaurant (service type not stated)	Breakfast	16338 Samuel Paynter Blvd	open
Daisy's Hoagies and Heros	Specialty food shop · Quick service	Sandwiches · American	28266 Lewes Georgetown Hwy	open
Dewey Beer Company Dewey Beer Company	Brewery / taproom · Bar		21241 Iron Throne Dr	open
Dogfish Head Milton Brewery DOGFISH	Brewery / taproom · Casual dining · Bar		6 Village Center Blvd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	132 Broadkill Rd.	open
Eat Drink Ride 302	Restaurant (service type not stated)	American · Steakhouse	109 Union St	open
Irish Eyes Pub & Restaurant Irish Eyes Pub & Restaurant in Lewes	Bar · Casual dining	British / Irish pub food	105 Union St	open
King's Homemade Ice Cream	Dessert · Quick service	Ice cream / frozen desserts · Dessert	302 Union St	open
Lago Asian Cuisine & Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	105 Federal St	open
McDonald's McDonald's	Quick service		102 Broadkill Rd	open
Mermaid Lounge	Bar		102 Mermaid Ln	open
Milton Crochet Club - Beans & Skeins	Coffee shop	Coffee	105 Lavinia St	open
Milton Dough Bar	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	109 Union St	open
Milton Fox Hole	Bar · Restaurant (service type not stated)		102 Federal St	open
Milton Home Coffee Roastery	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	28533 Cave Neck Rd	open
Milton Home Coffee Roastery	Coffee shop · Café	Coffee	105 Lavinia St	open
Milton La Mexicana	Restaurant (service type not stated)	Mexican	900 Palmer St	open
Miltonian Pizzeria & Wing House	Restaurant (service type not stated)	Pizza · Italian	618 Mulberry St	open
Overstuffed Sandwiches	Other	Sandwiches	28266 Lewes Georgetown Hwy	open
Pizza Machine	Restaurant (service type not stated)	Pizza · Italian	21248 Iron Throne Dr	open
Po' Boys Creole Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern	900 Palmer St	open
ROSS CRABS	Restaurant (service type not stated)	Seafood	12296 Union St Ext	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	126 Broadkill Rd	open
Tequila Real	Restaurant (service type not stated)	Mexican · Latin American (other)	122 Mulberry St	open
The Backyard	Bakery · Restaurant (service type not stated)	Bakery · American	211 Broadkill Rd	open
The Brimming Horn Meadery	Winery / distillery / taproom · Bar		28615 Lewes Georgetown Hwy	open
The Golden Eagle Family Diner And Pizza Restaurant	Restaurant (service type not stated)		200 Broadkill Rd	open
The Nook	Restaurant (service type not stated)	Breakfast · American	16394 Samuel Paynter Blvd Unit 104/105	open
Titanic Pizzeria	Restaurant (service type not stated)	Pizza · Italian	16388 Samuel Paynter Blvd #4	open
Twin Branch Winery	Winery / distillery / taproom		14756 Twin Branch Road	open
Zava Cafe Milton	Restaurant (service type not stated) · Café	Coffee · American	102 Federal St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	5	4	—	—	—	1	SIC1987
1998	7	6	4	1	1	1	NAICS1997
1999	5	4	2	1	1	1	NAICS1997
2000	6	5	3	1	1	1	NAICS1997
2001	7	6	2	2	2	1	NAICS1997
2002	7	7	4	2	1	—	NAICS1997
2003	7	7	5	1	1	—	NAICS2002
2004	9	9	7	1	1	—	NAICS2002
2005	8	7	5	1	1	1	NAICS2002
2006	7	7	5	1	1	—	NAICS2002
2007	7	7	5	1	1	—	NAICS2002
2008	7	7	3	2	2	—	NAICS2007
2009	12	12	6	3	3	—	NAICS2007
2010	9	9	5	2	2	—	NAICS2007
2011	8	8	4	2	2	—	NAICS2007
2012	7	7	4	2	1	—	NAICS2012
2013	7	7	5	1	1	—	NAICS2012
2014	9	9	5	3	1	—	NAICS2012
2015	11	11	6	3	2	—	NAICS2012
2016	10	10	6	2	2	—	NAICS2012
2017	10	10	6	4	—	—	NAICS2017
2018	12	12	6	5	—	—	NAICS2017
2019	15	15	9	5	—	—	NAICS2017
2020	16	16	9	6	—	—	NAICS2017
2021	18	17	10	7	—	—	NAICS2017
2022	17	16	8	8	—	—	NAICS2022
2023	18	17	8	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19968. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.