BMIE Market 21804

Wicomico County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)	40,430 2020–2024 ACS 5-year estimate ±1,908 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,707 2020–2024 ACS 5-year estimate ±643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	38,491 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	16,184 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,156 2020–2024 ACS 5-year estimate ±6,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,432 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$243,700 2020–2024 ACS 5-year estimate ±9,998 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	68.6 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 21804
Restaurants per 10,000 residents	12.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+17.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+269.2% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 45–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.42) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 21804. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.42, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Maryland and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 367, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.3	77	40%	+30.9
Restaurant Opportunity Score	63.4	63	35%	+22.2
Market Momentum Score	55.9	56	25%	+14.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	40,430	94	40%	+37.6
Median household income (ACS)	73,156	52	40%	+20.8
Households (ACS)	15,707	94	20%	+18.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.7	51	35%	+17.9
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.3
Population (ACS)	40,430	94	20%	+18.8
Median household income (ACS)	73,156	52	20%	+10.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	6.7	51	30%	+15.3
20-year restaurant growth	17.1	44	20%	+8.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (111)

By cuisine

American 21 · Coffee 12 · Pizza 12 · Italian 11 · Sandwiches 11 · Bakery 9 · Dessert 9 · Juice / smoothies 7 · Mexican 7 · Burgers 6 · Seafood 6 · Asian 5 · Chinese 4 · Ice cream / frozen desserts 4 · Breakfast 3 · Healthy / salads / bowls 3 · Japanese 3 · Steakhouse 3 · BBQ 2 · Chicken / wings 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Brazilian 1 · Cajun, Creole, Southern 1 · Halal / kosher 1 · Indian 1

By type

Restaurant (service type not stated) 67 · Quick service 24 · Casual dining 13 · Dessert 13 · Bakery 12 · Café 11 · Bar 10 · Juice, smoothie, tea 7 · Coffee shop 5 · Specialty food shop 5 · Other 4 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
1 Fish 2 Fish Crabs and Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	1019 Eastern Shore Dr	open
7 Tea Candies & Creams	Dessert		817 Snow Hill Rd	open
Acorn Market	Café	Coffee	150 West Market Street	open
Alibaba Restaurant	Restaurant (service type not stated)	Pizza	817 Snow Hill Rd Unit 6	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	116 Ward St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	31942 Summer Dr	open
Asian Taste	Restaurant (service type not stated)	Asian · Japanese · Chinese	1025 Eastern Shore Dr	open
Back Street Grill	Restaurant (service type not stated) · Casual dining · Bar	American	401 Snow Hill Rd	open
Bella's Italian Bistro	Restaurant (service type not stated) · Dessert · Juice, smoothie, tea · Casual dining	Italian · Ice cream / frozen desserts · Juice / smoothies · American	1203 Mt Hermon Rd	open
Bernie's Homemade Goodies	Bakery · Dessert	Bakery · Dessert	810 Beaglin Park Dr	open
Beverage Barn	Bar		1120 E Church St	open
Brazilian Taste	Restaurant (service type not stated) · Bakery	Brazilian · Bakery	719 Roland St	open
Burg3r Bro's	Casual dining · Bar	Burgers · American	106 Truitt St	open
Burg3r Bro's	Restaurant (service type not stated)	Burgers	1303 S SALISBURY Blvd Ste E	open
Burger King Burger King	Quick service	Burgers · American	1201 Mt Hermon Rd	open
Bury Diner	Casual dining · Restaurant (service type not stated)	American · Breakfast	1217 Mt Hermon Rd	open
Cafe Italiano	Restaurant (service type not stated) · Café	Italian · Coffee	701 E Naylor Mill Rd	open
Cakes By David	Bakery · Dessert	Bakery · Dessert	745 S Division St	open
Canada Dry of Salisbury	Café · Juice, smoothie, tea · Bar	Coffee · Juice / smoothies	300 Moss Hill Ln	open
Cherry Spoon	Other · Dessert	Ice cream / frozen desserts	254 Tilghman Rd	open
Chickentown	Quick service · Restaurant (service type not stated)	Chicken / wings	Saint Luke's Road	open
China Fun Restaurant	Restaurant (service type not stated)	Chinese · Asian	250 Tilghman Rd	open
Classic Cakes	Bakery · Dessert	Bakery · Dessert	1305 S Division St	open
Cook Out	Quick service	Burgers · BBQ	1115 S Salisbury Blvd	open
Daytons Restaurant	Restaurant (service type not stated)	American · Seafood	909 Snow Hill Rd	open
De Pietro's NY Pizzeria	Restaurant (service type not stated)	Pizza · Italian	211 Milford St	open
Dodi pizza	Restaurant (service type not stated)	Pizza · Italian	817 Snow Hill Rd	open
Domino's Pizza Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza	261 Canal Park Dr	open
Donut Connection	Bakery · Dessert	Dessert	1207 Mount Hermon Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	298 Tilghman Rd	open
East Side Delicatessen	Specialty food shop · Quick service	Sandwiches · American	1120 E Main St	open
Eastern Quality Vending Inc	Restaurant (service type not stated)		410 W Railroad Ave	open
El Pollo Asado	Restaurant (service type not stated)		119 E College Ave	open
El Primo Taquerias	Restaurant (service type not stated)	Mexican · Latin American (other)	2213 Northwood Dr Unit 4	open
Entenmann's Bakery	Bakery	Bakery	327 Tilghman Rd	open
Evolution Craft Brewing Co.	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		201 E Vine St	open
Fat Boy's Crabs	Restaurant (service type not stated) · Casual dining	Seafood · American	31278 Old Ocean City Rd	open
Fire Up Nutrition Salisbury Md	Juice, smoothie, tea	Juice / smoothies	709 Roland St	open
Flamin' Burgers	Quick service	Burgers · American	2300 N Salisbury Blvd Food Court G119	open
Frank And Sons Llc	Restaurant (service type not stated)		1813 Sweetbay Dr	open
Fratelli's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	925 Snow Hill Rd	open
Fried & Frozen	Restaurant (service type not stated) · Quick service · Casual dining	American	1515 N Salisbury Blvd	open
Frumex	Dessert	Ice cream / frozen desserts	729 Roland St	open
Ginger House	Restaurant (service type not stated)	Japanese · Sushi · Chinese	321 Civic Ave	open
Golden Corral	Buffet		301 E Naylor Mill Rd	open
Grand Dieu Caribbean Restaurant Llc	Restaurant (service type not stated)		815 Priscilla St	open
Hawaiian Bryan's Aloha Shop	Dessert	Dessert	720 E College Ave	open
Herbalife (JumpStart Nutrition)	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	817 Snow Hill Rd	open
Hiat's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	337 Civic Ave	open
Honeycomb Bakery	Bakery · Dessert	Bakery · Dessert	350 Tilghman Rd	open
Hunan Delight	Restaurant (service type not stated)	Chinese · Asian	119 W College Ave	open
Ikebana	Restaurant (service type not stated)	Japanese · Sushi · Asian	501 E Naylor Mill Rd a	open
India Bazaar	Restaurant (service type not stated)	Indian	321 Tilghman Rd Ste 204	open
Indian Aroma	Restaurant (service type not stated)	Asian	720 E College Ave Ste 2/13	open
Johnny's Sub Shop	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1124 E Main St	open
JoJo's Family Restaurant	Restaurant (service type not stated)	American	301 E Naylor Mill Rd	open
Junior Board Cafe	Café	Coffee	100 E Carroll St	open
Kellyn's Kafe	Café · Bakery · Dessert	Dessert · Coffee · Breakfast · American	748 E Main St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	307 Tilghman Road	open
La Tolteca Mexican Restaurant La Tolteca Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	110 Truitt St #7902	open
La Veracruzana	Dessert	Ice cream / frozen desserts · Dessert	729 Roland St	open
Lombardi's	Restaurant (service type not stated)	Italian	315 Civic Ave	open
M&S Organics LLC	Specialty food shop · Quick service	Sandwiches	1305 S Division St	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	298 Tilghman Rd	open
Missa Browns	Restaurant (service type not stated)	Healthy / salads / bowls · Cajun, Creole, Southern · American	923 Mt Hermon Rd	open
Next Up Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	701 E Naylor Mill Rd d	open
OC Quick stop kitchen	Quick service	Mexican · Southwestern / Tex-Mex	1300 Old Ocean City Rd	open
Old West Steakhouse	Restaurant (service type not stated)	Steakhouse	810 Beaglin Park Dr	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	8245 Dickerson Ln	open
Papa Johns Pizza Papa John's Pizza	Restaurant (service type not stated) · Quick service	Pizza	119 W College Ave C	open
Philly Pretzel Factory	Quick service		1203 Mount Hermon Rd	open
Pizza City	Restaurant (service type not stated)	Italian · Pizza	301 E Carroll St	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	830 E Main St Wicomico	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	125 E North Pointe Drive, Target-T1233	open
Rancho El Progreso	Restaurant (service type not stated)	Mexican	31244 Dog House Dr	open
Red Lobster Restaurants Red Lobster Brasil	Restaurant (service type not stated) · Quick service	Seafood	304 Glen Ave	open
Reign Restaurant and Bar	Restaurant (service type not stated) · Bar	Seafood	331 Civic Ave	open
Rise Up Coffee Rise Up Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	105 E College Ave	open
Rosenfeld's Jewish Deli	Restaurant (service type not stated)	Halal / kosher	923 Mount Hermon Rd	open
Rustic Krumb	Bakery	Bakery	30491 W Rustic Dr	open
Saladworks Saladworks	Quick service · Fast casual	Healthy / salads / bowls	2737-B N Salisbury Blvd B	open
Salisbury Pizza	Restaurant (service type not stated)	Pizza · Italian	403 Punkin Ct	open
Salsarita's Fresh Cantina	Restaurant (service type not stated)	Mexican	119 W College Ave	open
Sea Wolfe Villa	Restaurant (service type not stated) · Bar	American	212 Aydelotte Rd	open
Set Apart Nutrition	Restaurant (service type not stated)	Healthy / salads / bowls	600 Glen Ave Ste 202	open
Shah's Halal Food Shah's Halal Food	Quick service		111 Truitt St B	open
Skipjack's Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	1204 Old Ocean City Rd	open
Sobo's Wine Beerstro	Casual dining · Restaurant (service type not stated) · Bar	American	1015 Eastern Shore Dr	open
Sobos Management Inc	Restaurant (service type not stated)		1015 Eastern Shore Dr	open
Specific Gravity Pizzeria and Beer Joint	Casual dining · Bar	Pizza · Italian	105 E College Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	317 Tilghman Rd	open
Steak Salisbury	Restaurant (service type not stated)	Steakhouse	1800 Sweetbay Dr	open
Stoked & Smoked BBQ, LLC	Restaurant (service type not stated)	Mexican · BBQ	119 W College Ave	open
Subside Deli	Other	Sandwiches	106 Truitt St	open
Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	1801 Autumn Grove Ct	open
Sunrise Cafe & Smoothies	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	105 E College Ave	open
Take Your Pick	Restaurant (service type not stated)		923 Mount Hermon Rd	open
The Beckford Bakery	Bakery	Bakery	1415 Beckford Ct	open
The Candied Yam	Restaurant (service type not stated) · Casual dining	American	733 Roland St	open
The Corner Grill	Restaurant (service type not stated)	Pizza	917 Snow Hill Rd	open
The Meltdown	Restaurant (service type not stated) · Other	Sandwiches · Mexican	405 Punkin Court	open
Tim's Pizza & Subs	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	244 Tilghman Rd	open
Together Cafe	Café	Coffee	5485 Airport Terminal Rd	open
Trax Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	261 Canal Park Dr	open
Ulysses Catering Group Llc	Restaurant (service type not stated)		1800 Sweetbay Dr	open
Wendy’s	Quick service		403 Punkin Ct	open
Wicomico County Liquor Store	Bar		501 E Naylor Mill Rd	open
Zia's Italian Grill	Restaurant (service type not stated)	Italian	1408 N. Salisbury Blvd	open
Goin' Nuts Cafe	Restaurant (service type not stated)	American	947 Mount Hermon Rd	closed
Route 12 Pizza	Restaurant (service type not stated)	Pizza	917 Snow Hill Rd Ste D	closed
Zeppole Cafe	Café	Coffee	1207 Mount Hermon Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	15	13	—	—	—	2	SIC1987
1996	20	18	—	—	—	2	SIC1987
1997	28	27	—	—	—	1	SIC1987
1998	30	29	15	13	1	1	NAICS1997
1999	32	32	18	14	—	—	NAICS1997
2000	37	35	19	15	1	—	NAICS1997
2001	35	35	20	13	2	—	NAICS1997
2002	37	35	17	18	—	1	NAICS1997
2003	44	41	18	23	—	2	NAICS2002
2004	40	37	17	20	—	2	NAICS2002
2005	45	38	16	22	—	3	NAICS2002
2006	49	41	17	22	2	4	NAICS2002
2007	51	43	15	25	3	4	NAICS2002
2008	45	39	14	21	4	2	NAICS2007
2009	48	43	16	22	5	1	NAICS2007
2010	56	48	20	23	5	2	NAICS2007
2011	54	47	19	23	5	2	NAICS2007
2012	51	48	21	23	4	—	NAICS2012
2013	49	45	18	23	4	—	NAICS2012
2014	46	42	18	19	5	—	NAICS2012
2015	45	40	17	19	4	—	NAICS2012
2016	46	41	18	20	3	—	NAICS2012
2017	47	43	19	19	4	—	NAICS2017
2018	49	45	20	19	4	—	NAICS2017
2019	48	44	21	17	4	—	NAICS2017
2020	49	43	20	18	3	—	NAICS2017
2021	53	46	21	20	3	—	NAICS2017
2022	53	45	20	21	—	—	NAICS2022
2023	56	48	23	19	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 21804. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.