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BMIE Market 21874

Wicomico County, Maryland · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,693
2020–2024 ACS 5-year estimate ±372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households666
2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,210
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units917
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$78,393
2020–2024 ACS 5-year estimate ±14,091 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.6
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,460
2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$236,700
2020–2024 ACS 5-year estimate ±15,493 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area28.3 sq mi
Census Gazetteer 2020
Restaurants3
2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 21874
Restaurants per 10,000 residents13.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2011 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Projected restaurants, 20264 (range 3–6)
FORECAST · linear trend v1 fitted to 2011–2021 (11 points, +0.1 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score46 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score49 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score44 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score49.04940%+19.6
Restaurant Opportunity Score43.44335%+15.2
Market Momentum Score44.44425%+11.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,6934240%+16.6
Median household income (ACS)78,3936040%+24.0
Households (ACS)6664220%+8.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)17.74425%+10.9
Population (ACS)1,6934220%+8.3
Median household income (ACS)78,3936020%+12.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

Coffee 2 · American 1 · BBQ 1 · Breakfast 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 3 · Café 2 · Coffee shop 2 · Catering 1

NameTypeCuisineAddressStatus
American Family RestaurantRestaurant (service type not stated)36326 Old Ocean City Rdopen
Butts N BunsCateringBBQ · American7485 Market Stopen
Four Seasons Pizza Four Seasons PizzaRestaurant (service type not stated)Pizza · Italian36326 Old Ocean City Rdopen
Redeye Coffee HouseCafé · Restaurant (service type not stated) · Coffee shopCoffee7485 Market Stopen
The Iron Horse Coffee House & EateryCafé · Coffee shopCoffee · Breakfast7485 Market Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411————SIC1987
199511————SIC1987
199611————SIC1987
199722————SIC1987
199811—1——NAICS1997
199911—1——NAICS1997
200011—1——NAICS1997
20012211——NAICS1997
20022211——NAICS1997
20032211——NAICS2002
20042211——NAICS2002
20053312——NAICS2002
200611—1——NAICS2002
200711—1——NAICS2002
20082211——NAICS2007
20093312——NAICS2007
20103312——NAICS2007
20113312——NAICS2007
20123312——NAICS2012
20133312——NAICS2012
20143312——NAICS2012
20152211——NAICS2012
201633111—NAICS2012
201733————NAICS2017
201833————NAICS2017
201944—3——NAICS2017
202044—3——NAICS2017
202133————NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 21874. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
218723.2 mi12016
218503.3 mi42023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.