BMIE Market 24090

Botetourt County, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,521 2020–2024 ACS 5-year estimate ±700 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,760 2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,781 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,057 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,521 2020–2024 ACS 5-year estimate ±12,664 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$961 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$286,900 2020–2024 ACS 5-year estimate ±52,649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	91.0 sq mi Census Gazetteer 2020
Restaurants	3 2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 24090
Restaurants per 10,000 residents	2.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2011 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-25.0% DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Projected restaurants, 2026	3 (range 1–4) FORECAST · linear trend v1 fitted to 2008–2021 (11 points, +0.1 per year, r² 0.39) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 24090. Projection: linear trend v1, fitted 2008–2021, +0.1 restaurants per year, r² 0.39, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.7	65	40%	+25.9
Restaurant Opportunity Score	76.7	77	35%	+26.8
Market Momentum Score	72.1	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,521	59	40%	+23.5
Median household income (ACS)	90,521	74	40%	+29.4
Households (ACS)	1,760	59	20%	+11.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	6.6	86	25%	+21.4
Population (ACS)	4,521	59	20%	+11.8
Median household income (ACS)	90,521	74	20%	+14.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	-25	12	20%	+2.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (8)

By cuisine

Pizza 3 · Bakery 2 · Coffee 2 · Dessert 1 · Sandwiches 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 4 · Bakery 2 · Bar 2 · Café 2 · Winery / distillery / taproom 2 · Casual dining 1 · Coffee shop 1 · Dessert 1 · Specialty food shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Conviction Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	13 W Main St	open
Hunt Brothers Pizza	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · Pizza	725 Botetourt Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	345 Brughs Mill Rd	open
Leonardo's	Restaurant (service type not stated)	Pizza	151 Botetourt Rd	open
Lissa Crippen	Restaurant (service type not stated)		327 Melody Ln	open
The Botetourt Wine Trail	Bar · Winery / distillery / taproom		16 E Main St	open
The Pie Shoppe/The Pie Lady	Casual dining · Bakery · Dessert · Café · Bar	Spanish / tapas · Bakery · Dessert · Coffee	1 E Main St	open
Virginia Mountain Vineyards	Winery / distillery / taproom		4204 Old Fincastle Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	2	2	1	1	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	2	2	1	1	—	—	NAICS1997
2001	5	4	2	2	—	—	NAICS1997
2002	3	3	2	1	—	—	NAICS1997
2003	2	2	1	1	—	—	NAICS2002
2004	2	2	1	1	—	—	NAICS2002
2005	3	3	1	2	—	—	NAICS2002
2006	3	3	1	2	—	—	NAICS2002
2007	2	2	1	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	3	3	1	2	—	—	NAICS2007
2010	1	1	—	1	—	—	NAICS2007
2011	2	2	—	2	—	—	NAICS2007
2012	2	2	—	2	—	—	NAICS2012
2013	2	2	—	2	—	—	NAICS2012
2014	2	2	—	2	—	—	NAICS2012
2015	2	2	—	2	—	—	NAICS2012
2016	2	2	—	2	—	—	NAICS2012
2020	3	3	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 24090. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.