BMIE Market 24701

Mercer County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,117 2020–2024 ACS 5-year estimate ±1,006 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,376 2020–2024 ACS 5-year estimate ±430 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,786 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,339 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,455 2020–2024 ACS 5-year estimate ±8,977 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$811 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$105,000 2020–2024 ACS 5-year estimate ±11,485 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	61.2 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24701
Restaurants per 10,000 residents	15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-3.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-3.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-32.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 21–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	22 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 24701. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.7	54	40%	+21.5
Restaurant Opportunity Score	39.9	40	35%	+14.0
Market Momentum Score	22.1	22	25%	+5.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,117	79	40%	+31.5
Median household income (ACS)	50,455	15	40%	+6.2
Households (ACS)	7,376	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-3.9	22	35%	+7.5
Restaurants per 10,000 residents (lower = more room)	14.6	54	25%	+13.6
Population (ACS)	17,117	79	20%	+15.7
Median household income (ACS)	50,455	15	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.9	24	50%	+11.9
10-year restaurant growth	-3.9	22	30%	+6.5
20-year restaurant growth	-3.9	19	20%	+3.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

American 17 · Bakery 6 · Italian 6 · Pizza 6 · Burgers 4 · Coffee 4 · Dessert 4 · Ice cream / frozen desserts 3 · Mexican 3 · Seafood 3 · BBQ 2 · Chicken / wings 2 · Sandwiches 2 · Caribbean 1 · Chinese 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 43 · Bar 16 · Quick service 12 · Casual dining 7 · Bakery 6 · Dessert 5 · Café 3 · Coffee shop 2 · Catering 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
3 Hermanos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Italian	261 Mercer Mall Rd	open
Bella's Tea & Coffee Shop	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	408 Bland St	open
Blue Flame Bar and Grill	Restaurant (service type not stated)		2501 Bluefield Ave	open
Buffalo Trail Restaurant and Bar	Casual dining · Restaurant (service type not stated) · Bar		190 Buffalo Trail	open
Burger King Burger King	Quick service	Burgers · American	1862 Coal Heritage Rd	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	551 Bluefield Ave	open
Carols \| Restaurant & Catering	Restaurant (service type not stated)	Caribbean	1170 Bland St	open
Casa Familia wv	Restaurant (service type not stated)	Mexican · Latin American (other)	610 Raleigh St	open
Chick-Fil-A Chick-fil-A SoCal	Quick service · Restaurant (service type not stated)	Chicken / wings	460 Bluefield Ave	open
Chick-fil-A	Quick service · Restaurant (service type not stated)		261 Mercer Mall Rd Ste 515	open
Corner Coffee Espresso Bar And Bistro	Coffee shop	Coffee	600 Cherry St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	3136 E Cumberland Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	1901 Bluefield Ave	open
David's Downtown	Restaurant (service type not stated) · Catering	American	500 Bland St	open
Double Vision Ventures Llc	Restaurant (service type not stated)		530 Raleigh St	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1901 Bluefield Ave	open
Drake's Place	Restaurant (service type not stated)		520 Federal St	open
Elevate Bar & Grill	Casual dining · Bar	Burgers · American	2501 Bluefield Ave	open
Farmer's Restaurant	Restaurant (service type not stated) · Dessert · Casual dining	Ice cream / frozen desserts · American	2615 Bluefield Ave	open
Flowers Baking Co.	Bakery	Bakery	1302 Bluefield Ave	open
Gino's Pizza & Spaghetti House Gino's Pizza & Spaghetti House of Logan	Restaurant (service type not stated)	Italian · Pizza	4075 Coal Heritage Rd	open
Hardee's Hardee's	Quick service	Burgers · American	901 Bluefield Ave	open
Historic Bank Lobby Llc	Restaurant (service type not stated)		401 Federal St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5485 Simmons River Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	4237 Coal Heritage Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1831 Coal Heritage Road	open
Hustle & Heart Hospitality Llc	Restaurant (service type not stated)		517 Commerce St	open
J & Z Grilling	Restaurant (service type not stated)	American · BBQ	419 Federal St	open
J & Z Grilling Llc	Restaurant (service type not stated)		1324 Bland St	open
Jay Jay's Cocktail Lounge	Bar		1188 Coal Heritage Rd	open
Kelsey's	Bar	American	3350 Big Laurel Hwy	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3300 Cumberland Road	open
Kristi's	Restaurant (service type not stated) · Bar			open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1817 Bland St	open
Long John Silver's	Restaurant (service type not stated)	Seafood	3124 E Cumberland Rd	open
Lotus Chinese Garden	Restaurant (service type not stated)	Chinese	702 Mercer Mall Rd	open
Lynn's Drive-In	Restaurant (service type not stated)	American	3705 Coal Heritage Rd	open
Macado's	Restaurant (service type not stated)		261 Mercer Mall Rd	open
Main Street Cafe	Restaurant (service type not stated)		411 Federal St	open
Mangino's	Quick service · Restaurant (service type not stated)	Italian	2101 Bluefield Ave	open
McDonald's McDonald's	Quick service	Burgers · American	555 Bluefield Ave	open
Momma's Place	Restaurant (service type not stated)		3311 Coal Heritage Rd	open
Moni's House of Tint	Bar		1000 Princeton Ave	open
Muncheez	Casual dining · Restaurant (service type not stated)	American	1324 Bland St	open
Ole No 3	Casual dining · Bar	American	3350 Blue Ridge Pkwy	open
Patty Joe's Restaurant	Restaurant (service type not stated)	Seafood	3029 E cumberland Roaf	open
Portabella 2	Restaurant (service type not stated)	Italian	261 Mercer Mall Rd	open
Portabella Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	412 Princeton Ave	open
Pretzelmaker Great American Cookies	Quick service · Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	261 Mercer Mall Rd Ste 625	open
Ramsey	Bar		300 Ramsey St	open
Sarah's	Bar		3206 Cumberland Rd	open
Scratch Soup Bar & bakery	Restaurant (service type not stated) · Café	Coffee	704 Bland St	open
Smokers of The Two Virginias	Bar · Casual dining		3200 E Cumberland Rd	open
Sourdough Co. Cafe	Bakery · Café	Bakery · Coffee	704 Bland St	open
Squeaky's - Just One More	Bar		300 Ramsey St	open
Subway	Restaurant (service type not stated)	Sandwiches	US 460 State Rt 25, Unit 525	open
Subway	Other	Sandwiches	2645 Coal Heritage Rd	open
Sunny Days	Restaurant (service type not stated)	American	261 Mercer Mall Rd	open
Sweet ThingZ Cupcakery Boutique	Bakery · Dessert	Dessert · Bakery	3140 E Cumberland Rd	open
Tacos De Marcos	Food truck			open
Terrible Tacos 76	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	110 Ellis St	open
The Great Departure	Restaurant (service type not stated)	BBQ · American		open
The RailYard	Casual dining · Restaurant (service type not stated) · Bar		530 Raleigh St	open
The Vault Downtown	Restaurant (service type not stated) · Bar	Italian	401 Federal St	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · American	4075 Coal Heritage Rd	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · American	3301 E Cumberland Rd	open
Valley Country Restaurant	Restaurant (service type not stated)	American	180 Equity St	open
Venus Lounge Venus Lounge	Bar		2409 Washington St	open
Venus Lounge	Bar		4501 E Cumberland Rd	open
Wild Riders Saloon	Bar		1152 Bland St	open
Jazz's Place Llc	Bar		1125 Bluefield Ave	closed
Savory~haven Cafe & Catering	Café	Coffee	500 Bland St	closed
The Blue Spoon Bakehouse & Catering	Café · Restaurant (service type not stated) · Coffee shop	Coffee	517 Commerce St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	39	37	—	—	—	2	SIC1987
1995	36	34	—	—	—	2	SIC1987
1996	36	33	—	—	—	3	SIC1987
1997	35	31	—	—	—	4	SIC1987
1998	38	34	8	24	1	4	NAICS1997
1999	35	30	6	22	1	4	NAICS1997
2000	33	29	5	20	3	3	NAICS1997
2001	33	31	6	20	3	1	NAICS1997
2002	30	25	6	15	2	4	NAICS1997
2003	29	26	10	14	1	3	NAICS2002
2004	30	25	9	14	1	5	NAICS2002
2005	29	25	9	14	1	4	NAICS2002
2006	31	27	12	13	1	4	NAICS2002
2007	40	36	18	16	—	4	NAICS2002
2008	39	34	15	16	1	4	NAICS2007
2009	40	35	16	16	1	5	NAICS2007
2010	35	32	13	16	1	3	NAICS2007
2011	36	33	13	17	1	3	NAICS2007
2012	36	30	7	20	2	5	NAICS2012
2013	35	26	8	16	1	8	NAICS2012
2014	34	29	9	17	2	4	NAICS2012
2015	33	28	11	14	2	5	NAICS2012
2016	31	27	11	13	2	4	NAICS2012
2017	30	27	12	12	—	3	NAICS2017
2018	30	26	10	13	—	3	NAICS2017
2019	31	27	11	13	—	—	NAICS2017
2020	28	26	12	12	—	—	NAICS2017
2021	29	26	10	14	—	3	NAICS2017
2022	26	25	12	12	—	—	NAICS2022
2023	26	25	10	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 24701. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
24737	4.7 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.