BMIE Market 24739

Mercer County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,981 2020–2024 ACS 5-year estimate ±1,296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,866 2020–2024 ACS 5-year estimate ±492 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	Data source not yet connected
Housing units	Data source not yet connected
Median household income	$61,436 2020–2024 ACS 5-year estimate ±9,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$875 2020–2024 ACS 5-year estimate ±204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$112,600 2020–2024 ACS 5-year estimate ±16,751 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	125.4 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24739
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+150.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 2010 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 24739. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.47, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.5	58	40%	+23.4
Restaurant Opportunity Score	79.0	79	35%	+27.7
Market Momentum Score	44.9	45	25%	+11.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,981	76	40%	+30.2
Median household income (ACS)	61,436	32	40%	+12.9
Households (ACS)	5,866	77	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	150	95	35%	+33.4
Restaurants per 10,000 residents (lower = more room)	3.6	96	25%	+24.0
Population (ACS)	13,981	76	20%	+15.1
Median household income (ACS)	61,436	32	20%	+6.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+9.1
10-year restaurant growth	150	95	30%	+35.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

American 3 · Bakery 2 · Latin American (other) 2 · Mexican 2 · Pizza 2 · Asian 1 · Burgers 1 · Chicken / wings 1 · Japanese 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 9 · Bakery 2 · Bar 2 · Buffet 1 · Casual dining 1 · Dessert 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Azul Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	259 Greasy Ridge Rd	open
Batter & Crumb Bakery	Bakery	Bakery	Athens	open
Bcb Restaurants Corporation	Restaurant (service type not stated)		259 Greasy Ridge Rd	open
Bob Evans Bob Evans	Restaurant (service type not stated)	American	171 Meadowfield Ln	open
Buffalo Wild Wings Buffalo Wild Wings	Restaurant (service type not stated)	Chicken / wings	236 Meadowfield Ln	open
CAMPESTRE \| Mexican Campestre	Casual dining · Bar	Mexican · Latin American (other)	345 Greasy Ridge Rd	open
Cooks Kettle Corn	Dessert		114 Gable Ct	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	4178 New Hope Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	5127 Eads Mill Rd	open
Kimono Asian Food	Restaurant (service type not stated)	Japanese · Sushi · Asian	223 Greasy Ridge Rd	open
Pop's in Glenwood	Bar · Restaurant (service type not stated)		847 Maple Acres Rd	open
Ryans Ryan's Buffet	Buffet · Restaurant (service type not stated)	American	195 Greasy Ridge Rd	open
Subway	Other	Sandwiches	236 Meadowfield Ln	open
Walmart Bakery	Bakery	Bakery	201 Greasy Ridge Rd	open
Wendy's Wendy's	Quick service	Burgers · American	211 Meadowfield Lane	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2010	1	1	1	—	—	—	NAICS2007
2011	1	1	1	—	—	—	NAICS2007
2012	2	1	1	—	—	1	NAICS2012
2013	3	2	1	1	—	1	NAICS2012
2014	3	3	3	—	—	—	NAICS2012
2015	3	3	3	—	—	—	NAICS2012
2016	4	3	3	—	—	1	NAICS2012
2017	4	3	3	—	—	—	NAICS2017
2018	7	6	6	—	—	—	NAICS2017
2019	4	4	4	—	—	—	NAICS2017
2020	4	4	4	—	—	—	NAICS2017
2021	4	4	4	—	—	—	NAICS2017
2022	5	4	4	—	—	—	NAICS2022
2023	6	5	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 24739. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.