BMIE Market 24740

Mercer County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,498 2020–2024 ACS 5-year estimate ±1,065 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,023 2020–2024 ACS 5-year estimate ±391 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,435 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,522 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$44,793 2020–2024 ACS 5-year estimate ±5,624 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$798 2020–2024 ACS 5-year estimate ±80 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$132,300 2020–2024 ACS 5-year estimate ±18,909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.6 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24740
Restaurants per 10,000 residents	16.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+54.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 48–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 24740. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.0	51	40%	+20.4
Restaurant Opportunity Score	43.1	43	35%	+15.1
Market Momentum Score	62.5	62	25%	+15.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,498	78	40%	+31.3
Median household income (ACS)	44,793	10	40%	+3.8
Households (ACS)	7,023	79	20%	+15.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.9	59	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	30.9	19	25%	+4.8
Population (ACS)	16,498	78	20%	+15.6
Median household income (ACS)	44,793	10	20%	+1.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.3	71	50%	+35.7
10-year restaurant growth	15.9	59	30%	+17.8
20-year restaurant growth	18.6	45	20%	+8.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

American 30 · Pizza 14 · Coffee 11 · Sandwiches 8 · Bakery 7 · Burgers 7 · Ice cream / frozen desserts 7 · Asian 5 · Chicken / wings 5 · Dessert 5 · BBQ 3 · Cajun, Creole, Southern 3 · Chinese 3 · Italian 3 · Juice / smoothies 3 · Mexican 3 · Seafood 3 · Japanese 2 · Steakhouse 2 · Filipino 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 63 · Quick service 27 · Bar 12 · Casual dining 12 · Dessert 11 · Bakery 10 · Coffee shop 9 · Café 7 · Juice, smoothie, tea 4 · Other 3 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
A Taste Of Memphis	Restaurant (service type not stated)	BBQ	1275 Stafford Dr	open
A&W Restaurant	Quick service		1001 Stafford Dr	open
Almost Heaven Bakery	Bakery	Bakery	929 Mercer St	open
Angelo's Pizza	Restaurant (service type not stated)	Pizza	1211 Stafford Dr	open
Appalachian Coffee House	Coffee shop	Coffee	860 Mercer St	open
Applebee's Applebee's Grill & Bar	Casual dining · Bar	American	123 Meadowfield Lane	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	326 Ingleside Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1000 Oakvale Rd	open
Aubade Coffee	Coffee shop · Café	Coffee	1305 Athens Rd	open
Bellacino's Bellacino's Pizza and Grinders	Restaurant (service type not stated)	Pizza · Italian	1334 Stafford Dr	open
Berkshires Custard	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert · American	509 Rogers St	open
Bettes 335 Oakvale Rd 24740	Bar		335 Oakvale Rd	open
Big Bite Restaurant	Restaurant (service type not stated)	American · Seafood · Mediterranean	1210 Stafford Dr	open
Big Dave's Grab and Go	Quick service · Restaurant (service type not stated)	American	700 Rogers St	open
Blimpie	Other	Sandwiches	BLUESTONE TRAVEL PLAZA, WEST VA TURNPIKE HWY 77, MILE MARKER 18 NORTHBOUND	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	701 Oakvale Road	open
Bucha Brewhouse & Bistro	Casual dining		957 Mercer St	open
Buckland's	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	514 Rogers St	open
Burger King Burger King	Quick service	Burgers · American	327 Ingleside Road	open
Captain D's Captain D's	Restaurant (service type not stated)	Seafood · American	825 Oakvale Rd	open
Carol's Country Kitchen	Restaurant (service type not stated)	American	1023 Stafford Dr	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	750 Oakvale Rd	open
Chili's Grill & Bar	Restaurant (service type not stated)		1150 Oakvale Rd	open
Club Lounge	Bar		801 Oakvale Rd	open
Club Maximus	Bar		295 Courthouse Rd	open
Collins McSprinkles Ice Cream	Dessert · Food truck	Ice cream / frozen desserts	2344 Collins McSprinkle Ln	open
Cow Fans Only	Restaurant (service type not stated)		109 Thorn St	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	294 Meadowfield Ln. I-77 & US 460	open
Cupcake Kisses	Bakery	Bakery	1301 Athens Rd	open
Dabs Country Cookin	Restaurant (service type not stated)	American · BBQ	301 Mercer St	open
Daily Bread	Bakery · Restaurant (service type not stated)	Bakery	403 High St	open
Dairy Queen	Dessert	Ice cream / frozen desserts	305 East Dr	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	314 S Walker St 314 S Walker St	open
Dairy Queen Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	Dairy Queen Store 519 Oakvale Rd	open
Danny's Bar	Bar · Casual dining		911 Mercer St	open
Dbl D's llc	Restaurant (service type not stated)		312 Courthouse Rd	open
Dolly's Diner	Casual dining	American	909 Oakvale Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	700 Stafford Dr	open
DQ Grill & Chill DQ Grill & Chill	Quick service		314 S Walker St	open
DQ Grill & Chill DQ Grill & Chill	Quick service		519 Oakvale Rd	open
Dragon Palace	Restaurant (service type not stated)	Chinese · Asian	1295 Stafford Dr	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	918 Stafford Dr	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	9562 Big Laurel Highway	open
El Mariachi Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1025 Stafford Dr	open
Fish Frenzy Seafood Fish Frenzy Morgantown	Restaurant (service type not stated) · Casual dining	Seafood · American	150 Courthouse Rd Ste 101	open
Flower's Baking Co of West Virginia	Bakery	Bakery	129 Brick St	open
Godfather's Pizza Express Godfather's Pizza	Restaurant (service type not stated)	Pizza	ROUTE 20, ATHENS RD	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	830 Athens Rd	open
Hardee's Hardee's	Quick service	Burgers · American	1306 Stafford Dr	open
Hardee's Hardee's	Quick service	Burgers · American	170 Meadowfield Ln	open
Hidalgos kitchen	Restaurant (service type not stated)		155 Courthouse Rd	open
Hong Kong	Restaurant (service type not stated)	Chinese · Asian	1265 Stafford Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1016 Low Gap Road	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	199 Rogers St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2027 Athens Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3377 Beckley Rd	open
Icecreaman	Dessert	Ice cream / frozen desserts	240 Shaker Ln	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	1150 Oakvale Rd	open
Italian Taste Restaurant	Restaurant (service type not stated) · Café · Casual dining · Bar	Italian · American · Coffee	109 S Walker St	open
Jimmies Restaurant	Casual dining	American	839 Mercer St	open
Kalee's Lounge	Bar		1405 Athens Rd	open
Kevbot Chocolate	Restaurant (service type not stated)		869 Mercer St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1237 Stafford Avenue	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	199 Rogers St	open
Kyndall's	Casual dining · Restaurant (service type not stated) · Bar	American	106 Oakvale Rd	open
Lighthouse Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	1301 Athens Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1129 Stafford Dr	open
Lucky Dragon Inc	Restaurant (service type not stated)		1295 Stafford Dr	open
McDonald's McDonald's	Quick service	Burgers · American	1310 Stafford Dr	open
McDonald's McDonald's	Quick service	Burgers · American	715 Oakvale Rd	open
Moose Lodge	Restaurant (service type not stated) · Casual dining · Bar		217 Center St	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	311 Greasy Ridge Rd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	304 S WALKER ST	open
Peking House Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	1059 Stafford Dr	open
Pita Pit	Other	Sandwiches	150 Courthouse Rd Ste 101	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1271 Stafford Drive Mercer	open
Princeton Pond House	Restaurant (service type not stated)		128 Brick St	open
PureBliss Nutrition	Juice, smoothie, tea	Tea / bubble tea	1319 Athens Rd	open
Q38	Restaurant (service type not stated)	American · Cajun, Creole, Southern	835 Mercer St	open
Sam's (Modads), Princeton, WV	Bar		1327 Mercer St	open
Shoney's Shoney's Restaurants	Casual dining	American	460 Oakvale Rd	open
Shorest 1112llc	Restaurant (service type not stated)		835 Oakvale Rd	open
Sisters Cafe Sisters Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1606 W Main St	open
Slice Italian Beef and Pizza &pizza	Restaurant (service type not stated)	Pizza · Italian	289 Courthouse Rd	open
Smoke and Dagger BBQ	Restaurant (service type not stated)	BBQ · American	1249 Stafford Dr	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	1304 Stafford Drive	open
Southern Regional Juvenile Det	Restaurant (service type not stated)		110 Gott Rd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1000 Oakvale Rd	open
Starbucks	Coffee shop	Coffee	Milepost 18 I-77	open
Subway	Restaurant (service type not stated)	Sandwiches	918 Strafford Drive	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza	201 Greasy Ridge Road	open
SUBWAY	Other	Sandwiches	Inside Walmart	open
Sugar Shak Candy Company	Dessert		301 Mercer St	open
Sweet Tooth Bakery Princeton, WV	Bakery	Bakery	305 Mercer St	open
Sweetfrog Premium Frozen Yogurt	Dessert	Ice cream / frozen desserts	169 Courthouse Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1225 Stafford Dr	open
Taco Bell Taco Bell	Quick service	Mexican	121 Lyle Way	open
Teriyaki Madness Teriyaki Madness	Restaurant (service type not stated)	Japanese · Asian	1010 Oakvale Rd	open
Texas Steakhouse & Catering	Restaurant (service type not stated)	Steakhouse · American	235 Meadowfield Ln	open
The Dream Bean	Coffee shop · Café	Coffee	860 Mercer St	open
The Number 9 Brewing Company	Brewery / taproom · Restaurant (service type not stated)		833 Mercer St	open
The Shark Shack	Casual dining · Restaurant (service type not stated) · Bar	American	295 Courthouse Rd #3	open
Totally Glazed	Bakery · Dessert	Dessert	835 Mercer St	open
Tucker’s Tavern	Bar	American	806 Thorn St	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery · Restaurant (service type not stated)	Bakery · American	1218 Stafford Dr	open
Villa Rosario - Filipino Food	Restaurant (service type not stated)	Filipino · Spanish / tapas	312 Courthouse Rd	open
Wendy's Wendy's	Quick service	Burgers · American	113 Courthouse Rd	open
Wendy's	Restaurant (service type not stated)	Burgers	I-77 Milepost 18	open
Wild and Wonderful Nutrition	Restaurant (service type not stated) · Juice, smoothie, tea	Healthy / salads / bowls · Juice / smoothies	349 Mercer St	open
WILD ROOTS coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	860 Mercer St	open
WV \| Teriyaki Madness Princeton Teriyaki Madness	Quick service		1010 Oakvale Road	open
Yummi Japan	Restaurant (service type not stated)	Japanese · Asian	1245 Stafford Dr	open
"mama Kay's ""this Is It!"""	Restaurant (service type not stated)	American	301 Mercer St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	38	33	—	—	—	5	SIC1987
1995	39	33	—	—	—	6	SIC1987
1996	40	32	—	—	—	8	SIC1987
1997	44	39	—	—	—	5	SIC1987
1998	50	40	17	22	—	8	NAICS1997
1999	47	39	16	21	1	5	NAICS1997
2000	46	40	17	20	2	3	NAICS1997
2001	47	43	18	21	3	2	NAICS1997
2002	46	39	14	23	1	5	NAICS1997
2003	51	43	19	22	1	6	NAICS2002
2004	48	39	16	21	1	7	NAICS2002
2005	51	43	18	23	1	6	NAICS2002
2006	50	41	16	23	1	7	NAICS2002
2007	54	45	22	21	2	7	NAICS2002
2008	56	47	24	19	3	6	NAICS2007
2009	59	50	26	20	3	6	NAICS2007
2010	59	49	23	22	3	7	NAICS2007
2011	56	47	23	20	3	7	NAICS2007
2012	54	45	22	19	2	7	NAICS2012
2013	53	44	21	19	2	7	NAICS2012
2014	47	40	15	19	3	6	NAICS2012
2015	50	43	15	20	3	6	NAICS2012
2016	48	41	16	18	3	6	NAICS2012
2017	51	43	17	22	3	6	NAICS2017
2018	52	45	18	22	3	5	NAICS2017
2019	50	44	18	21	3	4	NAICS2017
2020	51	44	19	20	3	5	NAICS2017
2021	51	45	20	20	3	4	NAICS2017
2022	55	50	21	24	3	4	NAICS2022
2023	56	51	23	23	3	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 24740. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
24731	2.5 mi	—
25922	4.7 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.