BMIE Market 25045

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,234 2020–2024 ACS 5-year estimate ±736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,609 2020–2024 ACS 5-year estimate ±234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,801 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,667 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,025 2020–2024 ACS 5-year estimate ±15,261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.7 2020–2024 ACS 5-year estimate ±9 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$903 2020–2024 ACS 5-year estimate ±282 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$119,900 2020–2024 ACS 5-year estimate ±31,821 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	131.0 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25045
Restaurants per 10,000 residents	12.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-16.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 4–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	34 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	42 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	35 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25045. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	41.6	42	40%	+16.6
Restaurant Opportunity Score	35.0	35	35%	+12.2
Market Momentum Score	20.2	20	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,234	58	40%	+23.1
Median household income (ACS)	52,025	17	40%	+7.0
Households (ACS)	1,609	57	20%	+11.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-28.6	10	35%	+3.6
Restaurants per 10,000 residents (lower = more room)	11.8	65	25%	+16.3
Population (ACS)	4,234	58	20%	+11.5
Median household income (ACS)	52,025	17	20%	+3.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+7.3
10-year restaurant growth	-28.6	10	30%	+3.1
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 5 · Ice cream / frozen desserts 2 · Pizza 2 · Breakfast 1 · Coffee 1 · Italian 1

By type

Restaurant (service type not stated) 7 · Casual dining 5 · Bar 4 · Dessert 2 · Brewery / taproom 1 · Café 1 · Coffee shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Blanch's Family Diner	Casual dining · Restaurant (service type not stated)	American	9 2nd Ave	open
Bobbers	Bar · Casual dining		12 Maywood Ave E	open
Clendenin Brewing Co. & Lodge	Brewery / taproom · Bar		2 Main St	open
Clendenin WV	Quick service · Restaurant (service type not stated) · Bar		10710 Elk River Rd N	open
Dairy Queen	Dessert	Ice cream / frozen desserts		open
El Super Gallo Mexican Restaurant	Restaurant (service type not stated) · Casual dining	American	1 Maywood Ave W	open
Fox Coffee Co.	Coffee shop · Café	Coffee	14 Main St	open
Frostbite Dairy Bar	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	1 Cobb Ave	open
Giovanni's Pizza Giovanni's Fairborn	Restaurant (service type not stated)	Pizza · Italian	235 Elk River Rd S	open
Paddler's Bar and Grill	Casual dining · Bar	American	12 Maywood Ave W	open
The Trail Kitchen	Restaurant (service type not stated)	American	1194 Cold Springs Rd	open
Tudor's Biscuit World	Restaurant (service type not stated)	Pizza · Breakfast	9 2nd Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	4	2	2	—	—	NAICS1997
1999	3	3	1	2	—	—	NAICS1997
2000	7	5	1	4	—	2	NAICS1997
2001	5	5	1	3	1	—	NAICS1997
2002	4	4	2	1	1	—	NAICS1997
2003	4	4	2	1	1	—	NAICS2002
2004	6	6	3	1	2	—	NAICS2002
2005	8	7	3	2	2	—	NAICS2002
2006	8	7	4	1	2	—	NAICS2002
2007	8	7	3	2	2	—	NAICS2002
2008	7	7	3	2	2	—	NAICS2007
2009	8	8	3	3	2	—	NAICS2007
2010	7	7	3	3	1	—	NAICS2007
2011	7	6	3	2	1	—	NAICS2007
2012	7	7	4	2	1	—	NAICS2012
2013	7	7	4	2	1	—	NAICS2012
2014	6	6	4	1	1	—	NAICS2012
2015	6	6	4	1	1	—	NAICS2012
2016	6	6	3	2	1	—	NAICS2012
2017	7	7	4	—	—	—	NAICS2017
2018	6	6	4	—	—	—	NAICS2017
2019	7	7	4	—	—	—	NAICS2017
2020	7	7	4	—	—	—	NAICS2017
2021	6	6	3	—	—	—	NAICS2017
2022	6	5	—	—	—	—	NAICS2022
2023	7	5	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25045. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.