BMIE Market 25053

Boone County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,801 2020–2024 ACS 5-year estimate ±632 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,376 2020–2024 ACS 5-year estimate ±225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,296 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,933 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,667 2020–2024 ACS 5-year estimate ±13,560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	51.5 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$597 2020–2024 ACS 5-year estimate ±215 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$152,900 2020–2024 ACS 5-year estimate ±82,635 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.9 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25053
Restaurants per 10,000 residents	25.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-10.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+80.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	35 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	44 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	29 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25053. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.74, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	44.3	44	40%	+17.7
Restaurant Opportunity Score	29.0	29	35%	+10.2
Market Momentum Score	28.6	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,801	56	40%	+22.4
Median household income (ACS)	58,667	27	40%	+10.9
Households (ACS)	1,376	55	20%	+11.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-18.2	14	35%	+5.1
Restaurants per 10,000 residents (lower = more room)	23.7	29	25%	+7.3
Population (ACS)	3,801	56	20%	+11.2
Median household income (ACS)	58,667	27	20%	+5.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-18.2	14	30%	+4.3
20-year restaurant growth	-10	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

Pizza 4 · American 2 · Burgers 2 · Coffee 2 · Italian 2 · Asian 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 8 · Quick service 5 · Café 2 · Bar 1

Name	Type	Cuisine	Address	Status
Gino's Pizza & Spaghetti House	Restaurant (service type not stated)	Pizza	1736 Smoot Ave	open
Giovanni's Pizza Giovanni's Fairborn	Restaurant (service type not stated)	Pizza · Italian	2171 Smoot Ave	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	30 Ramsey Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	Smoot Avenue	open
Lucy's Coffee House	Bar · Café	Coffee	60 Town Sq	open
Peking Restaurant	Restaurant (service type not stated)	Chinese · Asian	236 Mall Rd	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza · Italian	1498 Smoot Ave Boone	open
Sips on Phipps	Café	Coffee	646 Phipps Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	WV-85	open
Taco Bell Taco Bell	Quick service	Mexican	1962 Smoot Ave	open
Tudor's Biscuit World Tudor's Biscuit World	Restaurant (service type not stated) · Quick service	Breakfast · Burgers · American	209 Smoot Ave	open
Wendy's Wendy's	Quick service	Burgers · American	2072 Smoot Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	13	12	—	—	—	1	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	11	11	5	6	—	—	NAICS1997
1999	9	9	4	5	—	—	NAICS1997
2000	10	10	4	5	—	—	NAICS1997
2001	10	10	4	6	—	—	NAICS1997
2002	8	8	4	4	—	—	NAICS1997
2003	10	10	5	5	—	—	NAICS2002
2004	10	10	5	5	—	—	NAICS2002
2005	10	10	6	4	—	—	NAICS2002
2006	9	9	5	4	—	—	NAICS2002
2007	12	12	6	5	1	—	NAICS2002
2008	12	11	6	5	—	1	NAICS2007
2009	12	11	6	5	—	1	NAICS2007
2010	12	11	6	5	—	1	NAICS2007
2011	10	9	5	4	—	1	NAICS2007
2012	9	9	5	4	—	—	NAICS2012
2013	11	11	6	4	1	—	NAICS2012
2014	11	11	6	4	1	—	NAICS2012
2015	11	11	6	4	1	—	NAICS2012
2016	10	10	5	3	1	—	NAICS2012
2017	11	11	6	3	—	—	NAICS2017
2018	9	9	4	3	—	—	NAICS2017
2019	10	10	4	4	—	—	NAICS2017
2020	9	9	4	3	—	—	NAICS2017
2021	9	9	4	3	—	—	NAICS2017
2022	9	9	4	3	—	—	NAICS2022
2023	9	9	4	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25053. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25203	1.4 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.