BMIE Market 25071

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,107 2020–2024 ACS 5-year estimate ±1,182 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,365 2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,697 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,237 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,710 2020–2024 ACS 5-year estimate ±7,797 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$778 2020–2024 ACS 5-year estimate ±154 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$167,600 2020–2024 ACS 5-year estimate ±19,307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	112.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25071
Restaurants per 10,000 residents	8.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25071. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.0	55	40%	+22.0
Restaurant Opportunity Score	44.5	44	35%	+15.6
Market Momentum Score	59.5	60	25%	+14.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,107	72	40%	+28.9
Median household income (ACS)	59,710	29	40%	+11.6
Households (ACS)	4,365	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.7	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	11,107	72	20%	+14.5
Median household income (ACS)	59,710	29	20%	+5.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	-7.7	20	30%	+5.9
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 5 · Pizza 4 · Sandwiches 4 · Bakery 2 · Burgers 2 · Coffee 2 · Mexican 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 17 · Quick service 10 · Bar 4 · Bakery 3 · Casual dining 2 · Coffee shop 2 · Dessert 2 · Café 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Bob Evans Restaurant	Restaurant (service type not stated)	American	103 Crossings Mall Rd	open
Burger King Burger King	Quick service	Burgers · American	2155 Frame Rd	open
Burgraf Bistro	Specialty food shop · Restaurant (service type not stated) · Quick service · Bar	Sandwiches		open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	921 Main St	open
Donut Connection Donut Connection-Spring St/Charleston,WV	Bakery · Dessert · Coffee shop	Dessert · Coffee	211 Crossings Mall Rd	open
Elkview Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	5113 Elk River Rd N	open
Gino's Pizza & Spaghetti House	Restaurant (service type not stated)	Pizza	5064 Elk River Rd Ste 1	open
Hens & Heifers	Bar · Restaurant (service type not stated)	BBQ	109 Crossings Mall Rd	open
Husson's Pizza - Elkview	Delivery-focused	Pizza · Italian	5004 Indian Creek Rd	open
Indian Lake Fishing	Restaurant (service type not stated)	Seafood	107 Indian Lake Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	100 Crossings Mall	open
McDonald's McDonald's	Quick service	Burgers · American	105 Crossings Mall Rd	open
Penn Station East Coast Subs Penn Station East Coast Subs	Quick service · Restaurant (service type not stated)	Sandwiches	75 Credes Lndg	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	The Crossing Shopping Center, Suite 211 Suite 211	open
Ponderosa Steakhouse	Restaurant (service type not stated)	Steakhouse	109 Crossings Shopping Center	open
Rise & Grind Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	242 S Pinch Rd	open
Roni's Pizza	Restaurant (service type not stated) · Bar	Pizza	109 Credes Lndg	open
Sam's Hot Dogs	Quick service · Restaurant (service type not stated)		107 Crossings Mall Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	205 Crossings Mall Rd	open
Taco Bell Taco Bell	Quick service	Mexican	103 Crossings Mall Road	open
Tapatío Grill & Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	305 Crossings Mall Rd	open
The Depot At Elk River	Restaurant (service type not stated) · Casual dining	Sandwiches · American	535 Railroad Ave	open
The Rusty Bakery	Bakery	Bakery	54 Mountaineer Dr	open
Tudor's Biscuit World Tudor's Biscuit World	Restaurant (service type not stated)	American · Breakfast	1083 Main St	open
Wings Etc. Wings Etc.	Bar · Casual dining		109 Crossings Mall Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	6	6	—	6	—	—	NAICS1997
1999	6	6	—	6	—	—	NAICS1997
2000	6	6	—	6	—	—	NAICS1997
2001	5	5	1	4	—	—	NAICS1997
2002	6	6	1	4	1	—	NAICS1997
2003	7	7	1	5	1	—	NAICS2002
2004	6	6	1	5	—	—	NAICS2002
2005	9	8	1	7	—	1	NAICS2002
2006	12	10	2	8	—	2	NAICS2002
2007	14	13	4	8	—	1	NAICS2002
2008	11	11	3	6	—	—	NAICS2007
2009	10	10	3	5	—	—	NAICS2007
2010	10	10	3	4	—	—	NAICS2007
2011	12	11	5	4	—	—	NAICS2007
2012	13	13	6	6	—	—	NAICS2012
2013	13	13	7	5	—	—	NAICS2012
2014	11	11	6	5	—	—	NAICS2012
2015	10	10	6	4	—	—	NAICS2012
2016	11	10	7	3	—	1	NAICS2012
2017	11	10	5	4	—	—	NAICS2017
2018	10	10	6	3	—	—	NAICS2017
2019	10	10	6	4	—	—	NAICS2017
2020	11	11	6	5	—	—	NAICS2017
2021	12	12	6	6	—	—	NAICS2017
2022	12	12	5	7	—	—	NAICS2022
2023	13	12	4	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25071. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25156	4.6 mi	1	2005

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.