BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 25134

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)548
2020–2024 ACS 5-year estimate ±560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households123
2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count423
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units223
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$150,366
2020–2024 ACS 5-year estimate ±126,014 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age20.8
2020–2024 ACS 5-year estimate ±11 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$83,500
2020–2024 ACS 5-year estimate ±28,947 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area19.9 sq mi
Census Gazetteer 2020
Restaurants1
2014 · U.S. Census Bureau, ZIP Code Business Patterns 2014 detail (NAICS2012) · by USPS ZIP 25134
Restaurants per 10,000 residents23.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score52 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score51 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score53 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score50.75140%+27.0
Restaurant Opportunity Score52.75335%+24.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5482340%+9.0
Median household income (ACS)150,3669640%+38.5
Households (ACS)1231620%+3.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)18.34225%+16.2
Population (ACS)5482320%+7.0
Median household income (ACS)150,3669620%+29.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file

No listings loaded for this ZCTA yet. Counts above come from the Census; individual listings arrive from Overture Places.

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
2010111NAICS2007
2012111NAICS2012
2013111NAICS2012
2014111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25134. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
250541.9 mi12012
250612.8 mi
250353.0 mi12004
252144.8 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.