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BMIE Market 25159

Putnam County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,656
2020–2024 ACS 5-year estimate ±491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,581
2020–2024 ACS 5-year estimate ±180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count5,163
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,179
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$56,517
2020–2024 ACS 5-year estimate ±10,225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age44.4
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$634
2020–2024 ACS 5-year estimate ±193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$160,000
2020–2024 ACS 5-year estimate ±14,604 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area34.1 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25159
Restaurants per 10,000 residents7.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 2–4)
FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score42 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score43 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score48 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score34 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score43.24340%+17.3
Restaurant Opportunity Score48.04835%+16.8
Market Momentum Score33.73425%+8.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 43 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,6565540%+22.2
Median household income (ACS)56,5172440%+9.6
Households (ACS)1,5815720%+11.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)8.27925%+19.9
Population (ACS)3,6565520%+11.1
Median household income (ACS)56,5172420%+4.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (8)

By cuisine

American 2 · British / Irish pub food 1 · Coffee 1 · Hot dogs 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 4 · Quick service 2 · Bar 1 · Café 1

NameTypeCuisineAddressStatus
Bottom's Up NightclubBar1462 Charleston Rdopen
Bubby's cafeRestaurant (service type not stated) · CaféCoffee · American3225 Charleston Rdopen
Dot NutritionRestaurant (service type not stated)2843 Charleston Rdopen
Gino's Pizza and Spaghetti House Gino's Pizza & Spaghetti House of LoganQuick servicePizza · Italian119 Main Stopen
Sam's Hot Dogs Sam's Hot Dogs StandQuick serviceHot dogs · American1531 Charleston Rdopen
Wellington'sRestaurant (service type not stated)1 Dairy Rdopen
West Virginia OutdoorsRestaurant (service type not stated)British / Irish pub food165 Main Stopen
Eva'sRestaurant (service type not stated)3225 Charleston Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444————SIC1987
199544————SIC1987
199655————SIC1987
199766————SIC1987
19985523——NAICS1997
19996624——NAICS1997
20005514——NAICS1997
20015523——NAICS1997
20024413——NAICS1997
20034413——NAICS2002
20046624——NAICS2002
20056624——NAICS2002
20064413——NAICS2002
20073312——NAICS2002
20084413——NAICS2007
20096624——NAICS2007
20104413——NAICS2007
20113312——NAICS2007
201222—2——NAICS2012
201333—3——NAICS2012
201433—3——NAICS2012
201533—3——NAICS2012
201633—3——NAICS2012
202033—3——NAICS2017
202133—3——NAICS2017
202244—4——NAICS2022
202333—3——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25159. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
250112.4 mi—
251093.9 mi—
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.