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BMIE Market 25209

Boone County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)539
2020–2024 ACS 5-year estimate ±241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households247
2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,227
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units639
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$48,674
2020–2024 ACS 5-year estimate ±14,210 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age51.8
2020–2024 ACS 5-year estimate ±23 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$538
2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$90,500
2020–2024 ACS 5-year estimate ±29,474 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area25.6 sq mi
Census Gazetteer 2020
Restaurants1
2012 · U.S. Census Bureau, ZIP Code Business Patterns 2012 detail (NAICS2012) · by USPS ZIP 25209
Restaurants per 10,000 residents8.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-50.0%
DERIVED: 2007 → 2012, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2002 → 2012, ZIP Code Business Patterns restaurants
Projected restaurants, 20172 (range 0–4)
FORECAST · linear trend v1 fitted to 2002–2012 (11 points, 0.0 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score22 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score19 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score30 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score16 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 22 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score19.21940%+7.7
Restaurant Opportunity Score29.63035%+10.4
Market Momentum Score15.61625%+3.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 19 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5392240%+8.9
Median household income (ACS)48,6741340%+5.3
Households (ACS)2472520%+5.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 30 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)18.64125%+10.3
Population (ACS)5392220%+4.5
Median household income (ACS)48,6741320%+2.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 16 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.5
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

American 1 · Burgers 1 · Coffee 1 · Pizza 1

By type

Restaurant (service type not stated) 2 · Café 1 · Dessert 1 · Quick service 1

NameTypeCuisineAddressStatus
Coal River VendingDessert39037 Coal River Rdopen
Fox's Pizza DenQuick service37620 Coal River Rdopen
Hunt Brothers PizzaCafé · Restaurant (service type not stated)Pizza · Coffee · American239 Raliegh Streetopen
Marfork Coal Co.Restaurant (service type not stated)Burgers370 Packville Marfork Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
1998111NAICS1997
2000111NAICS1997
2001222NAICS1997
20023112NAICS1997
200332111NAICS2002
20042111NAICS2002
200532111NAICS2002
20062111NAICS2002
20073221NAICS2002
20083221NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
2012111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25209. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
250602.7 mi
251934.3 mi12004
251484.6 mi12009
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.