BMIE Market 25403

Berkeley County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,470 2020–2024 ACS 5-year estimate ±1,337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,637 2020–2024 ACS 5-year estimate ±491 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,591 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,980 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,512 2020–2024 ACS 5-year estimate ±7,319 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,087 2020–2024 ACS 5-year estimate ±503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$298,500 2020–2024 ACS 5-year estimate ±24,802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	40.4 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25403
Restaurants per 10,000 residents	3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,000.0% DERIVED: 2006 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	70 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25403. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.29, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.3	75	40%	+30.1
Restaurant Opportunity Score	70.1	70	35%	+24.5
Market Momentum Score	69.6	70	25%	+17.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,470	78	40%	+31.3
Median household income (ACS)	87,512	71	40%	+28.3
Households (ACS)	6,637	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	6.7	86	25%	+21.4
Population (ACS)	16,470	78	20%	+15.6
Median household income (ACS)	87,512	71	20%	+14.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+49.3
10-year restaurant growth	10	54	30%	+20.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Coffee 4 · Dessert 4 · American 3 · Pizza 3 · Sandwiches 3 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Mexican 2 · Bakery 1 · Caribbean 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Italian 1 · Steakhouse 1

By type

Restaurant (service type not stated) 12 · Dessert 4 · Bar 3 · Café 3 · Coffee shop 3 · Quick service 3 · Bakery 2 · Juice, smoothie, tea 2 · Other 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Casual dining 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
A.M. BREWS	Coffee shop · Restaurant (service type not stated) · Café	Coffee	654 Ropp Dr	open
Amani Brewing	Brewery / taproom · Bar		654 Ropp Dr	open
Black Draft Distillery	Winery / distillery / taproom		2878 Dry Run Rd	open
BootLeg Distilling	Winery / distillery / taproom		384 Yeakley Dr	open
Crumbl - Martinsburg	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	245 Retail Commons Pkwy Ste C011	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	39 Severna Parkway Suite #1	open
El Taco Rico,Tienda Hispana y Taqueria	Restaurant (service type not stated)	Mexican	8100 Tuscarora Pike	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	245 Retail Commons Parkway C-16A	open
Jill's Mobile Kitchen	Restaurant (service type not stated)	Pizza	751 Holden Dr	open
Jimmy John's Jimmy John's	Quick service	Sandwiches · American	39 Severna Pkwy	open
Julia's W Julia’s H	Bar		39 Severna Pkwy	open
Ledo Pizza Ledo Pizza	Restaurant (service type not stated)	Pizza · Italian	171 Retail Commons Pkwy	open
Logan's Roadhouse Logan's Roadhouse	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · Chicken / wings · American	115 Retail Commons Pkwy	open
Orrs Farm Market	Restaurant (service type not stated) · Other		682 Orr Dr	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	14378 Apple Harvest Dr	open
scoops	Dessert	Ice cream / frozen desserts · Dessert	3090 Hedgesville Rd	open
SNOWFOX	Restaurant (service type not stated)		400 Enterprise Circle	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	436 Retail Commons Pkwy	open
Subway Restaurants	Other	Sandwiches	171 Retail Commons Pkwy Ste 3	open
sweetFrog sweetFrog Premium Frozen Yogurt	Dessert	Dessert · Ice cream / frozen desserts	245 Retail Commons Pkwy Ste 8	open
Taco Loco	Restaurant (service type not stated)	Mexican	171 Retail Commons Pkwy Ste 8	open
TADS Dairy Barn	Food truck		2914 Hedgesville Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	171 Retail Commons Pkwy	open
Vybz Kitchen	Restaurant (service type not stated)	Caribbean	554 Welltown School Rd	open
Petrucci Ice & Fruit Storage	Dessert	Ice cream / frozen desserts	3090 Hedgesville Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2006	1	1	—	—	1	—	NAICS2002
2007	1	1	—	—	1	—	NAICS2002
2008	2	2	—	1	1	—	NAICS2007
2009	3	2	—	1	1	1	NAICS2007
2010	4	4	2	2	—	—	NAICS2007
2011	6	6	3	2	1	—	NAICS2007
2012	8	7	1	4	2	1	NAICS2012
2013	11	10	1	7	2	1	NAICS2012
2014	9	8	1	5	2	1	NAICS2012
2015	9	8	2	4	2	1	NAICS2012
2016	9	7	2	4	1	2	NAICS2012
2017	11	9	—	5	—	—	NAICS2017
2018	12	9	—	6	—	—	NAICS2017
2019	12	9	—	6	—	—	NAICS2017
2020	10	8	—	5	—	—	NAICS2017
2021	12	10	—	5	3	—	NAICS2017
2022	11	10	—	5	3	—	NAICS2022
2023	12	11	—	5	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25403. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25401	2.4 mi	66	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.