BMIE Market 25411

Morgan County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,367 2020–2024 ACS 5-year estimate ±466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,248 2020–2024 ACS 5-year estimate ±255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,633 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,579 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,349 2020–2024 ACS 5-year estimate ±8,495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$802 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$241,000 2020–2024 ACS 5-year estimate ±11,819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	139.7 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25411
Restaurants per 10,000 residents	11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+21.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 15–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25411. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.2	64	40%	+25.7
Restaurant Opportunity Score	51.2	51	35%	+17.9
Market Momentum Score	40.7	41	25%	+10.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,367	74	40%	+29.5
Median household income (ACS)	71,349	49	40%	+19.7
Households (ACS)	5,248	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	13.8	57	25%	+14.3
Population (ACS)	12,367	74	20%	+14.8
Median household income (ACS)	71,349	49	20%	+9.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	21.4	47	20%	+9.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

American 13 · Coffee 9 · Ice cream / frozen desserts 5 · Italian 4 · Pizza 4 · Bakery 3 · BBQ 2 · Dessert 2 · Juice / smoothies 2 · Sandwiches 2 · Asian 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 25 · Bar 15 · Café 8 · Casual dining 8 · Dessert 7 · Quick service 6 · Coffee shop 5 · Brewery / taproom 4 · Food truck 4 · Bakery 3 · Juice, smoothie, tea 3 · Catering 1 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
19th Hole Bar & Grill	Bar		2340 Valley Rd	open
Almost Heaven Concessions	Quick service · Restaurant (service type not stated) · Food truck		442 Tom Cobert Ln	open
Angus & Ale	Restaurant (service type not stated) · Casual dining · Bar	American · Steakhouse	146 Southridge Dr	open
Bath Water Homebrewers	Brewery / taproom · Bar	BBQ	91 Sugar Hollow Rd	open
Berkeley Social Coffee House	Coffee shop	Coffee	12261 Valley Rd	open
Berkeley Springs Brewing Company	Brewery / taproom		110 Michigan Ln	open
Betty Lou's Café	Café · Restaurant (service type not stated) · Coffee shop	Coffee	522 S Washington St	open
Big Goats Ice Cream & Hotdog Shack	Dessert · Food truck	Ice cream / frozen desserts · Hot dogs	151 Ridersville Rd	open
Bob's Big Beef Barbecue & Catering	Restaurant (service type not stated)	BBQ	1884 Valley Rd	open
Bobs Big Beef Inc	Restaurant (service type not stated)		208 Barbeque Dr	open
Cacapon Mountain Brewing Co.	Brewery / taproom · Casual dining · Bar		42 Williams St	open
Canary Grill	Casual dining · Restaurant (service type not stated) · Bar	American	308 Berkmore Pl	open
Charlotte's Cafe	Café · Restaurant (service type not stated)	Coffee · American	495 S Washington St	open
Charm City Snowballs	Juice, smoothie, tea	Juice / smoothies	85 John Street	open
Cheers Ten Spot	Bar		1884 Valley Rd	open
Chef Scott	Restaurant (service type not stated) · Catering	American	110 S Washington St	open
Cold Run Valley Winery	Winery / distillery / taproom		92 Bonaventure Way	open
Creekside Creamery	Dessert	Ice cream / frozen desserts	123 Congress St	open
Creekside Provisions + Supplies	Café · Coffee shop	Coffee · Sandwiches	123 Congress St	open
Crust	Restaurant (service type not stated)	Pizza · Italian · American	42 Independence St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	1822 Valley Rd	open
Fairfax Coffee House	Café	Coffee	23 Fairfax St	open
Family A Faire’ Eatery And Creamery	Restaurant (service type not stated)		174 N Washington St	open
Fox's Pizza Den Fox's Pizza Den & Arcade	Restaurant (service type not stated)	Pizza · American	1644 Valley Rd	open
Heaven Sent Cakes And Sweets	Coffee shop · Bakery · Juice, smoothie, tea · Café	Coffee · Bakery · Tea / bubble tea	114 N Mercer St	open
Hillbilly Heaven Bar & Grill	Casual dining · Bar	American	3280 Martinsburg Rd	open
Homestead Restaurant	Fast casual	Healthy / salads / bowls	1776 Valley Rd	open
John M. Wolfe Enterprises	Restaurant (service type not stated)		1822 Valley Rd	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		9089 Valley Road	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service	Chicken / wings · American	9089 Valley Rd	open
Lot 12 Public House	Casual dining · Bar		117 Warren St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	28 Morgan Square	open
Mi Pueblo Chico Inc	Restaurant (service type not stated)		141 Independence St	open
Mi Ranchito	Restaurant (service type not stated)	Mexican · Latin American (other)	141 Independence St	open
Mischief	Dessert · Juice, smoothie, tea	Juice / smoothies	15 N Washington St	open
Mountain Man Brew Supply	Bar · Brewery / taproom		91 Sugar Hollow Rd	open
Mountainside Restaurant	Restaurant (service type not stated)	Italian · Pizza	91 Sugar Hollow Rd	open
Mythical Pizza	Restaurant (service type not stated)	Pizza · Italian	1855 Valley Rd	open
O'l Time Sweets and Crafts	Bakery · Dessert	Bakery · Dessert	296 New Hope Rd	open
Panda Restaurant Panda Restaurant	Restaurant (service type not stated)	Chinese · Asian	70 Morgan Square	open
Panorama at the Peak	Restaurant (service type not stated) · Dessert · Casual dining · Bar	Ice cream / frozen desserts · American	3299 Cacapon Rd	open
Pap’s Dairy Dreams	Dessert	Ice cream / frozen desserts · Dessert	2614 Fairview Dr	open
Proof on Washington	Restaurant (service type not stated) · Bar		98 N Washington St	open
Ravenwood Pub	Bar · Restaurant (service type not stated)		206 Martinsburg Rd	open
Ray's The Bar	Restaurant (service type not stated)		23 Fairfax St	open
Southern Belle Truck Stop	Restaurant (service type not stated) · Casual dining	American	3425 Valley Rd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2497 Valley Rd	open
Tari's	Café	Coffee	33 N Washington St	open
The Beehive Cafe	Café	Coffee	98 N Washington St	open
The Naked Olive Lounge	Bar		87 N Washington St	open
Thiên Nhiên Đẹp	Food truck		279 Deer Run Rd	open
Tipsy Timbers	Bar		Cacapon South	open
Treetop Restaurant	Restaurant (service type not stated)	American · Japanese	3621 Cold Run Valley Rd	open
Valley Munch Wagon	Food truck		7440 Valley Rd	open
Warm Springs Family Diner	Casual dining	American	495 S Washington St	open
Whole Latte Love Coffee House	Café · Coffee shop	Coffee	99 N Washington St	open
Wilkes Street Wine Shop	Bar		47 Independence St	open
Wrightalini Bakery	Bakery	Bakery · Italian	176 Wisteria Ln	open
Homestead Restaurant	Restaurant (service type not stated)	American	9520 Valley Rd	closed
Just Desserts By Jessica	Dessert	Dessert	4909 Valley Rd	closed
Panorama Bar & Grill	Casual dining · Bar		3299 Cacapon Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	13	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	10	9	—	—	—	1	SIC1987
1998	12	10	7	2	1	1	NAICS1997
1999	13	11	8	2	1	1	NAICS1997
2000	12	10	7	2	1	1	NAICS1997
2001	16	14	9	4	1	1	NAICS1997
2002	12	11	6	5	—	—	NAICS1997
2003	15	14	9	5	—	—	NAICS2002
2004	17	16	8	7	1	—	NAICS2002
2005	17	16	10	6	—	—	NAICS2002
2006	17	16	9	7	—	—	NAICS2002
2007	15	14	7	7	—	—	NAICS2002
2008	17	16	10	6	—	—	NAICS2007
2009	17	15	9	6	—	1	NAICS2007
2010	16	15	11	4	—	—	NAICS2007
2011	15	14	11	3	—	—	NAICS2007
2012	19	17	13	4	—	—	NAICS2012
2013	21	17	11	4	2	—	NAICS2012
2014	21	18	12	4	2	1	NAICS2012
2015	21	18	12	4	2	1	NAICS2012
2016	20	17	12	3	2	1	NAICS2012
2017	19	16	12	3	—	—	NAICS2017
2018	20	17	13	3	—	—	NAICS2017
2019	19	16	12	3	—	—	NAICS2017
2020	22	19	14	3	—	—	NAICS2017
2021	21	18	14	3	—	—	NAICS2017
2022	22	18	12	5	—	—	NAICS2022
2023	22	17	11	5	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25411. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.