BMIE Market 25427

Berkeley County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,595 2020–2024 ACS 5-year estimate ±1,321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,568 2020–2024 ACS 5-year estimate ±417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,322 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,882 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,184 2020–2024 ACS 5-year estimate ±6,508 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,184 2020–2024 ACS 5-year estimate ±321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$291,100 2020–2024 ACS 5-year estimate ±17,786 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	130.9 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25427
Restaurants per 10,000 residents	5.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+80.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25427. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.2	75	40%	+30.1
Restaurant Opportunity Score	64.6	65	35%	+22.6
Market Momentum Score	71.1	71	25%	+17.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,595	78	40%	+31.3
Median household income (ACS)	87,184	70	40%	+28.2
Households (ACS)	6,568	78	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	5.4	90	25%	+22.6
Population (ACS)	16,595	78	20%	+15.7
Median household income (ACS)	87,184	70	20%	+14.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	80	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 7 · Bakery 3 · Ice cream / frozen desserts 3 · Pizza 3 · Sandwiches 3 · Burgers 2 · Hot dogs 2 · Asian 1 · BBQ 1 · Chinese 1 · Coffee 1 · Healthy / salads / bowls 1 · Italian 1 · Steakhouse 1

By type

Restaurant (service type not stated) 14 · Bar 6 · Quick service 6 · Casual dining 5 · Dessert 4 · Bakery 3 · Café 1 · Coffee shop 1 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Burger King Burger King	Quick service	Burgers · American	248 Roaring Lion Drive	open
Cat Eye's Bar & Grill	Bar · Restaurant (service type not stated)	American	4333 Hedgesville Rd	open
China Star	Restaurant (service type not stated)	Chinese · Asian	147 Roaring Lion Dr Unit 3	open
CJ's Sports Bar	Bar · Casual dining		10745 Hedgesville Rd	open
Dairy Queen Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	Hammonds Mill Road & Vantage View Drive	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	71 F Cowardly Lion Dr	open
Eagle Diner	Casual dining · Restaurant (service type not stated)	American	3790 Hedgesville Rd Section B	open
Food By Fire WV	Restaurant (service type not stated)	BBQ · Hot dogs	7475 Hedgesville Rd	open
Frosty Dog	Dessert	Ice cream / frozen desserts · Hot dogs	303 W Main St	open
Ganotown Ice Cream	Dessert · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · American	2265 Back Creek Valley Rd	open
Gourmet Goddesses	Bakery · Quick service · Specialty food shop · Dessert	Bakery · Sandwiches	3790 Hedgesville Rd	open
King’s New York Pizza- Hedgesville King’s New York Pizza	Restaurant (service type not stated)	Pizza · Italian	147 Roaring Lion Dr	open
K’s Cakes and Cookies Bakeshop	Bakery	Bakery	473 Executive Way	open
Long Branch Saloon & Grill	Casual dining · Bar · Restaurant (service type not stated)	American	587 Baxter Rd	open
Momma's Country Kitchen	Restaurant (service type not stated)	American	3790 Hedgesville Rd	open
Nutmeg Palace	Coffee shop · Food truck · Café	Coffee	147 Roaring Lion Dr	open
Philly Cheese Steak Plus	Other	Sandwiches · Steakhouse · American	4150 Hedgesville Rd	open
Philsonz Pharm & Bakery	Bakery	Bakery · Healthy / salads / bowls	3790 Hedgesville Rd	open
Shanghai	Quick service		CR-7	open
Snodgrass Tavern	Restaurant (service type not stated) · Bar		6274 Hedgesville Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3790 Hedgesville Road Suite M	open
The Clubhouse Grille & Pub	Bar · Restaurant (service type not stated) · Casual dining		109 Clubhouse Ridge	open
The Peddler's Wagon	Restaurant (service type not stated)	Burgers	7475 Hedgesville Rd	open
Tilty McFlipperz	Bar		3790 Hedgesville Rd	open
Vanos Pizza & Pub Llc	Restaurant (service type not stated)	Pizza	6958 Hedgesville Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	6	—	—	—	2	SIC1987
1995	8	5	—	—	—	3	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	5	5	3	2	—	—	NAICS1997
1999	8	8	5	3	—	—	NAICS1997
2000	7	7	4	2	1	—	NAICS1997
2001	6	5	2	3	—	1	NAICS1997
2002	6	4	2	2	—	2	NAICS1997
2003	7	5	2	3	—	2	NAICS2002
2004	8	6	2	4	—	2	NAICS2002
2005	10	8	4	4	—	2	NAICS2002
2006	10	8	3	5	—	2	NAICS2002
2007	11	8	5	3	—	3	NAICS2002
2008	10	8	4	4	—	2	NAICS2007
2009	9	6	3	3	—	3	NAICS2007
2010	11	8	5	3	—	3	NAICS2007
2011	10	8	5	3	—	2	NAICS2007
2012	11	9	5	4	—	2	NAICS2012
2013	10	9	5	4	—	1	NAICS2012
2014	6	6	3	3	—	—	NAICS2012
2015	7	6	3	3	—	1	NAICS2012
2016	9	7	4	3	—	2	NAICS2012
2017	8	7	4	3	—	—	NAICS2017
2018	7	6	3	3	—	—	NAICS2017
2019	6	5	—	4	—	—	NAICS2017
2020	7	6	—	4	—	—	NAICS2017
2021	8	8	—	6	—	—	NAICS2017
2022	9	8	—	5	—	—	NAICS2022
2023	11	9	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25427. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.