BMIE Market 25443

Jefferson County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,496 2020–2024 ACS 5-year estimate ±592 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,674 2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,445 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,907 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$111,593 2020–2024 ACS 5-year estimate ±9,940 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,099 2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$414,500 2020–2024 ACS 5-year estimate ±30,185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.7 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25443
Restaurants per 10,000 residents	24.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+69.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+29.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 19–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.11) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	54 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25443. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.11, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.6	75	40%	+29.8
Restaurant Opportunity Score	56.7	57	35%	+19.8
Market Momentum Score	53.5	54	25%	+13.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,496	66	40%	+26.6
Median household income (ACS)	111,593	87	40%	+34.9
Households (ACS)	2,674	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.8	59	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	29.4	21	25%	+5.2
Population (ACS)	7,496	66	20%	+13.3
Median household income (ACS)	111,593	87	20%	+17.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	15.8	59	30%	+17.8
20-year restaurant growth	69.2	74	20%	+14.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

American 7 · Coffee 7 · Bakery 3 · Dessert 3 · Ice cream / frozen desserts 3 · Pizza 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Cajun, Creole, Southern 2 · Chinese 2 · Mexican 2 · European 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 21 · Bar 9 · Casual dining 6 · Café 5 · Dessert 5 · Quick service 5 · Coffee shop 4 · Bakery 3 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
A-Wok	Restaurant (service type not stated)	Chinese · Asian	83 Maddex Square Dr	open
Alma Bea	Casual dining · Bar	American · Cajun, Creole, Southern	202 E Washington St	open
Amy and Alex's Ice Cream and Coffee	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	207 S Princess St	open
Betty's Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	112 E German St	open
Bistro 112	Restaurant (service type not stated)	French · European	112 W German St	open
Blue Moon Cafe	Café · Restaurant (service type not stated)	Coffee · Vegetarian	200 E High St	open
China Kitchen	Restaurant (service type not stated)	Chinese	101 W German St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	45 Maddex Square Dr	open
Devonshire Arms Café & Pub	Casual dining · Bar		107 S Princess St	open
Domestic	Restaurant (service type not stated)	American	117 E German Street	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	8309 Martinsburg Pike	open
DQ Grill & Chill DQ Grill & Chill	Quick service		45 Maddex Square Dr	open
German Street Coffee-Candlery	Coffee shop	Coffee	103 W German St	open
Graceful Crumbs LLC	Bakery	Bakery	261 Sandpiper Ln	open
Happy Creek Coffee & Tea	Coffee shop	Coffee	104 S King St.	open
Hypnocoffee Roastery	Restaurant (service type not stated)		104 S King St	open
J&D's Club, Inc.	Bar · Casual dining		Rt 45, 7820 Martinsburg Pike	open
King's Pizza	Restaurant (service type not stated)	Pizza · Italian	81 Maddex Square Dr	open
Kome Thai & Sushi Bistro	Restaurant (service type not stated)	Japanese · Thai · Sushi	120 W German St	open
Lilah	Restaurant (service type not stated)		117 E German St	open
Lost Dog Coffee Fine Arts Drink Emporium	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	134 E German St	open
Maria's Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	108 E German St	open
McDonald's McDonald's	Quick service	Burgers · American	31 Maddex Square Dr	open
Mecklenburg Inn	Bar		128 E German St	open
Mi Degollado 2	Restaurant (service type not stated)	Mexican	201 E German St	open
MJ's on German DeliCafe	Specialty food shop · Restaurant (service type not stated) · Quick service · Café	Sandwiches · Coffee	104 E German St	open
Panagiotas Taste of Greece	Bar	Greek · Mediterranean	115 E German St	open
Press Room	Restaurant (service type not stated)	American	129 W German St Apt 300	open
Rathskellar Pub	Restaurant (service type not stated) · Bar		164 Shepherd Grade Rd	open
Refreshing Café	Restaurant (service type not stated)	Healthy / salads / bowls	201 E German St	open
Rock Hill Creamery	Dessert	Ice cream / frozen desserts · Dessert	111 W German St	open
Rumsey Tavern	Casual dining · Bar		233 Lowe Dr	open
Salted Sprinkle Signature Sweets, LLC	Bakery · Dessert	Bakery · Dessert	416 Starkey's Landing	open
Shepherdstown Sweet Shop Bakery	Bakery · Dessert	Bakery · Dessert	100 W German St	open
Stoney's Pub	Bar		107 S Princess St	open
Subway	Other	Sandwiches	7670 Martinsburg Pike	open
The Common Share Food Truck WV	Restaurant (service type not stated) · Casual dining	American	7330 Martinsburg Pike	open
The Green Pineapple	Restaurant (service type not stated)	Asian	136 South Princess Street	open
Thestudyhallsportspub	Casual dining · Restaurant (service type not stated) · Bar		126 E German St	open
Tommy's Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	300 E German St	open
Ye Olde Myst Tea House	Café	Coffee	141 W German St	open
Yellow Brick Bank	Restaurant (service type not stated)	American	201 E German St.	open
Video Den	Restaurant (service type not stated)		89 Maddex Square Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	17	—	—	—	3	SIC1987
1995	19	16	—	—	—	3	SIC1987
1996	18	15	—	—	—	3	SIC1987
1997	22	19	—	—	—	3	SIC1987
1998	21	15	8	6	1	3	NAICS1997
1999	21	15	9	5	1	3	NAICS1997
2000	18	12	7	4	1	3	NAICS1997
2001	20	14	8	5	1	3	NAICS1997
2002	15	12	5	6	1	2	NAICS1997
2003	15	13	5	8	—	—	NAICS2002
2004	17	13	5	8	—	2	NAICS2002
2005	21	17	7	9	1	2	NAICS2002
2006	18	14	6	8	—	2	NAICS2002
2007	20	16	9	5	2	2	NAICS2002
2008	21	17	10	5	2	2	NAICS2007
2009	21	18	10	6	2	2	NAICS2007
2010	22	18	11	5	1	3	NAICS2007
2011	27	21	12	6	2	5	NAICS2007
2012	24	19	10	5	3	4	NAICS2012
2013	23	19	10	5	3	3	NAICS2012
2014	26	22	10	7	4	3	NAICS2012
2015	27	22	11	6	4	3	NAICS2012
2016	24	20	11	5	4	3	NAICS2012
2017	25	21	12	5	3	3	NAICS2017
2018	26	22	13	5	3	3	NAICS2017
2019	31	22	14	5	—	3	NAICS2017
2020	30	20	14	4	—	3	NAICS2017
2021	24	20	13	4	3	3	NAICS2017
2022	27	23	16	4	3	3	NAICS2022
2023	26	22	14	5	3	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25443. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
21782	3.1 mi	2	2016
25442	4.6 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.