BMIE Market 25541

Cabell County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,318 2020–2024 ACS 5-year estimate ±1,238 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,737 2020–2024 ACS 5-year estimate ±412 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,350 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,179 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,782 2020–2024 ACS 5-year estimate ±13,929 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.0 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,122 2020–2024 ACS 5-year estimate ±257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$179,700 2020–2024 ACS 5-year estimate ±16,407 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	70.1 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25541
Restaurants per 10,000 residents	16.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+55.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	52 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25541. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.8	56	40%	+22.3
Restaurant Opportunity Score	46.3	46	35%	+16.2
Market Momentum Score	51.6	52	25%	+12.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,318	70	40%	+27.9
Median household income (ACS)	62,782	35	40%	+13.9
Households (ACS)	3,737	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.0	53	25%	+13.2
Population (ACS)	9,318	70	20%	+14.0
Median household income (ACS)	62,782	35	20%	+7.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.7	65	50%	+32.4
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	16.7	44	20%	+8.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

Pizza 7 · Coffee 5 · American 4 · Burgers 3 · Bakery 2 · Breakfast 2 · Dessert 2 · Ice cream / frozen desserts 2 · Italian 2 · Mexican 2 · Juice / smoothies 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 21 · Quick service 6 · Café 5 · Coffee shop 4 · Dessert 4 · Bakery 2 · Bar 2 · Casual dining 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Alecia's Kitchen	Casual dining · Restaurant (service type not stated)	American	500 Perry Morris Sq	open
Dairy Queen	Dessert	Ice cream / frozen desserts	325 E Main St	open
Fatima's Thai Rolled Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	1215 US-60	open
Gino's Pizza & Spaghetti House Gino's Pizza	Restaurant (service type not stated)	Italian · Pizza	286 E Main St	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza	16335 US Route 60	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza	16335 US Route 60	open
Giovanni's Pizza Giovanni's Fairborn	Restaurant (service type not stated)	Pizza · Italian	16335 US-60	open
Heartwood Coffee	Coffee shop · Café	Coffee · Breakfast	1145 N Main St	open
Java Joe's	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	337 E Main St	open
Joe Muggs	Coffee shop · Quick service · Café	Coffee	KOA, 290 Fox Fire Access Rd	open
Krazie Ladies Kafe	Café · Restaurant (service type not stated) · Dessert	Coffee	1215 E US Route 60	open
Luigi's Family Restaurant	Restaurant (service type not stated)	Pizza	872 E Main St	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	209 E Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1067 East Main St	open
Mi Pueblito Milton	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	323 E Main St	open
My Time Restaurant & Spirits	Restaurant (service type not stated)		1600 W Main St	open
O'Casey's Saloon	Bar		2100 US-60 E	open
Paradise Donuts of Milton	Bakery · Dessert	Dessert · Bakery	209 E Main St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	323 E Main St	open
Putnam Provisions Co. (Good Horse Scents, LLC.)	Coffee shop · Café	Coffee	971 WV-34, 2696 Newmans Branch Road	open
Rays Giovannis Llc	Restaurant (service type not stated)		16335 US Route 60	open
Shaffer's Drive In	Restaurant (service type not stated) · Quick service	Burgers	1226 S Main St	open
Shonet's Country Cafe	Restaurant (service type not stated)	American	15 Perry Morris Sq	open
Skillet	Restaurant (service type not stated)		872 E Main St	open
Skillet Llc	Restaurant (service type not stated)		1 Fairgrounds Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	500 Perry Morris Square	open
Taco Bell Taco Bell	Quick service	Mexican	21 Perry Morris Sq	open
The Maylon House	Restaurant (service type not stated) · Other		1742 Midland Trl	open
The Vault 1884	Restaurant (service type not stated)		1105 N Main St	open
The Venetian Estate	Restaurant (service type not stated) · Bar		14690 US Route 60	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · Breakfast · American	327 Summers Addition Ste 1	open
Wendy's Wendy's	Quick service	Burgers · American	1300 Johns Creek Road	open
Aunt B's	Restaurant (service type not stated)		327 Summers Addition # 1	closed
Interstate Cheesesteaks Llc	Casual dining · Bar		327 Summers Addition # 1	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	12	10	—	—	—	2	SIC1987
1998	13	11	5	5	1	2	NAICS1997
1999	15	12	6	5	1	3	NAICS1997
2000	13	11	6	4	1	2	NAICS1997
2001	15	13	7	5	1	2	NAICS1997
2002	14	11	4	5	2	2	NAICS1997
2003	17	12	4	6	2	4	NAICS2002
2004	17	12	5	5	2	4	NAICS2002
2005	15	11	4	5	2	3	NAICS2002
2006	18	15	5	8	2	3	NAICS2002
2007	20	17	8	7	2	2	NAICS2002
2008	17	14	6	6	2	2	NAICS2007
2009	17	15	7	7	1	1	NAICS2007
2010	16	15	6	8	1	1	NAICS2007
2011	18	16	5	10	1	1	NAICS2007
2012	16	14	4	10	—	1	NAICS2012
2013	16	14	5	9	—	1	NAICS2012
2014	17	15	4	10	1	2	NAICS2012
2015	16	14	4	8	2	2	NAICS2012
2016	14	13	4	9	—	1	NAICS2012
2017	17	15	5	9	—	—	NAICS2017
2018	15	13	4	8	—	—	NAICS2017
2019	14	12	4	7	—	—	NAICS2017
2020	15	14	6	7	—	—	NAICS2017
2021	15	13	5	7	—	—	NAICS2017
2022	16	14	5	8	—	—	NAICS2022
2023	16	14	5	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25541. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.