BMIE Market 25702

Cabell County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,188 2020–2024 ACS 5-year estimate ±655 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,186 2020–2024 ACS 5-year estimate ±338 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,788 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,004 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$40,708 2020–2024 ACS 5-year estimate ±6,124 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$950 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$82,900 2020–2024 ACS 5-year estimate ±12,365 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.9 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25702
Restaurants per 10,000 residents	14.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 4–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	33 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	43 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	9 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25702. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	42.5	43	40%	+17.0
Restaurant Opportunity Score	38.3	38	35%	+13.4
Market Momentum Score	9.4	9	25%	+2.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,188	66	40%	+26.4
Median household income (ACS)	40,708	7	40%	+2.6
Households (ACS)	3,186	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	8.4	79	25%	+19.7
Population (ACS)	7,188	66	20%	+13.2
Median household income (ACS)	40,708	7	20%	+1.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-33.3	8	50%	+4.1
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	-33.3	9	20%	+1.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 3 · Coffee 3 · Pizza 3 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 10 · Quick service 6 · Bar 5 · Café 2 · Casual dining 2 · Brewery / taproom 1 · Catering 1 · Coffee shop 1 · Dessert 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Dairy Queen Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	2660 5th Ave	open
Espresso Mojo	Coffee shop	Coffee	2900 1st Ave	open
Fat Patty's Fat Pattys	Casual dining · Bar	Burgers	1935 3rd Ave	open
Fly In Cafe	Café · Restaurant (service type not stated)	Coffee · American	359 Kyle Ln	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza	3589 Ohio River Rd	open
Giovanni's Pizza	Restaurant (service type not stated)	Pizza	3589 Ohio River Rd	open
Guyandotte Historical District	Bar			open
Huntington Brewing Company	Brewery / taproom · Bar		2659 3rd Ave	open
Java Joes Cafe	Café	Coffee	3914 3rd Ave	open
Jewel City Seafood Restaurant & Market	Specialty food shop · Quick service	Seafood · Sandwiches	2759 5th Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2889 5th Ave	open
Long John Silver's	Quick service		2689 5th Ave	open
Magic Wok	Restaurant (service type not stated)	Chinese	2705 5th Ave	open
Mountain Mama’s Kitchen Llc	Restaurant (service type not stated)	Cajun, Creole, Southern	201 Main St	open
Rally's	Quick service		604 5th Ave	open
Sam's Hot Dog Stand Sam's Hot Dogs Stand	Food truck · Quick service	Hot dogs	2885 5th Ave	open
Schooner's Waterfront Grille Schooners	Casual dining · Restaurant (service type not stated) · Bar	American	92 Buffington St	open
The Gourmet Cafe’	Restaurant (service type not stated) · Catering		452 5th Ave	open
The Lighthouse Bar	Bar		119 Bridge St	open
Tudor's Biscuit World Tudor's Biscuit World	Restaurant (service type not stated)	American · Breakfast	422 29th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	12	—	—	—	2	SIC1987
1995	12	10	—	—	—	2	SIC1987
1996	13	11	—	—	—	2	SIC1987
1997	12	10	—	—	—	2	SIC1987
1998	13	12	2	10	—	1	NAICS1997
1999	12	11	1	10	—	1	NAICS1997
2000	10	9	1	8	—	1	NAICS1997
2001	8	7	1	6	—	1	NAICS1997
2002	11	10	3	6	1	1	NAICS1997
2003	10	9	2	6	1	1	NAICS2002
2004	10	10	2	7	1	—	NAICS2002
2005	10	9	2	6	1	1	NAICS2002
2006	10	10	1	7	1	—	NAICS2002
2007	10	9	2	6	—	1	NAICS2002
2008	14	10	2	7	—	4	NAICS2007
2009	13	9	1	7	—	4	NAICS2007
2010	15	11	2	8	—	4	NAICS2007
2011	12	9	2	6	—	3	NAICS2007
2012	10	8	1	5	1	2	NAICS2012
2013	10	8	1	5	1	2	NAICS2012
2014	10	8	1	5	1	2	NAICS2012
2015	9	7	—	5	1	2	NAICS2012
2016	11	8	—	6	1	3	NAICS2012
2017	11	9	—	6	—	—	NAICS2017
2018	11	9	—	5	—	—	NAICS2017
2019	12	10	—	5	—	—	NAICS2017
2020	10	8	—	4	—	—	NAICS2017
2021	11	9	3	4	—	—	NAICS2017
2022	8	7	—	3	—	—	NAICS2022
2023	7	6	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25702. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25705	3.3 mi	33	2023
25504	4.7 mi	58	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.