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BMIE Market 25840

Fayette County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)7,746
2020–2024 ACS 5-year estimate ±698 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,200
2020–2024 ACS 5-year estimate ±297 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,179
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,683
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$67,628
2020–2024 ACS 5-year estimate ±11,539 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.1
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$857
2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$132,400
2020–2024 ACS 5-year estimate ±28,103 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area63.9 sq mi
Census Gazetteer 2020
Restaurants26
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25840
Restaurants per 10,000 residents23.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+23.8%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+52.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+160.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+333.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202830 (range 27–33)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.81) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score63 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score58 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score83 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score57.75840%+23.1
Restaurant Opportunity Score56.05635%+19.6
Market Momentum Score83.28325%+20.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)7,7466740%+26.8
Median household income (ACS)67,6284340%+17.3
Households (ACS)3,2006820%+13.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth52.98535%+29.7
Restaurants per 10,000 residents (lower = more room)33.61725%+4.3
Population (ACS)7,7466720%+13.4
Median household income (ACS)67,6284320%+8.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth23.88050%+39.9
10-year restaurant growth52.98530%+25.4
20-year restaurant growth1609020%+17.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

American 13 · Coffee 9 · Pizza 5 · Bakery 3 · Breakfast 3 · Burgers 3 · Ice cream / frozen desserts 3 · Mexican 3 · Sandwiches 3 · Chicken / wings 2 · Dessert 2 · Juice / smoothies 2 · Asian 1 · BBQ 1 · Cajun, Creole, Southern 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 33 · Bar 12 · Quick service 11 · Café 7 · Casual dining 7 · Coffee shop 5 · Dessert 4 · Bakery 3 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Food truck 2 · Delivery-focused 1

NameTypeCuisineAddressStatus
Arby'sQuick service · Restaurant (service type not stated)Sandwiches570 Fayette Town Center Rdopen
Aurora IceCoffee shop · Food truck · CaféCoffee535 Hinkle Rdopen
Bob Evans Bob EvansRestaurant (service type not stated)American500 Town Center Rdopen
Bob Evans Bob EvansRestaurant (service type not stated)American · Breakfast500 Town Center Rdopen
Bob EvansCafé · Restaurant (service type not stated)Breakfast · Coffee500 Town Center Rdopen
Bridge Brew WorksBrewery / taproom · Casual dining · Bar335 Nick Rahall Greenwayopen
Cathedral CafeCafé · Restaurant (service type not stated)Coffee · American134 S Court Stopen
Champs Chicken Hangar 54 PizzaRestaurant (service type not stated) · Quick servicePizza · Chicken / wings77 Hinkle Rdopen
Charlie's PubBar190 S Court Stopen
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · Dessert102 Elliot's Wayopen
Diogi's Latin FusionRestaurant (service type not stated)Latin American (other)186 Laurel Creek Rdopen
Dirty Ernie's Rib PitRestaurant (service type not stated)310 Keller Aveopen
Domino's Pizza Domino's PizzaQuick service · Delivery-focusedPizza160 South Pointe Dropen
Don Rizo Mexican Kitchen And CantinaRestaurant (service type not stated)Mexican312 N Court Stopen
Dunkin' Dunkin'Quick service204 Town Center Rdopen
Dunkin' Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery35 Davis Stopen
Elliott's Whitewater Bar &GrillCasual dining · Restaurant (service type not stated) · BarAmerican103 Elliott's Wayopen
Faris Bar & BistroBar · Restaurant (service type not stated)548 River Gorge Dropen
Firecreek BBQ & SteaksRestaurant (service type not stated)BBQ · Steakhouse · American310 Keller Aveopen
Gino's Pizza and Spaghetti House Gino's Pizza & Spaghetti House of LoganRestaurant (service type not stated)Italian · Pizza85 Fayette Town Ctr Rdopen
Godfather's PizzaRestaurant (service type not stated)Pizza312 N Court Stopen
Gumbo'sRestaurant (service type not stated)Cajun, Creole, Southern103 S Court Stopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings122 Whitewater Avenueopen
Kobe Asian FusionRestaurant (service type not stated)Asian · Sushi · Japanese100 Towncenter Roadopen
Kool BeanzCoffee shop · Restaurant (service type not stated)Coffee211 W Maple Aveopen
La BolillaRestaurant (service type not stated) · Casual diningAmerican1690 Court Stopen
Long John Silver's Long John Silver'sQuick service · Restaurant (service type not stated)Seafood174 Whitewater Aveopen
Maggie's PubBar309 Keller Aveopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers484 Fayette Town Center Roadopen
Namaste Blends & BitesJuice, smoothie, tea · Restaurant (service type not stated)Juice / smoothies · Healthy / salads / bowls115 E Maple Aveopen
Our House Grill and PubCasual dining · BarAmerican49 Cantrell Dropen
Patsy's at Hill HallRestaurant (service type not stated)American135 High Stopen
Pies & Pints Pies and Pints PizzeriaBar · Restaurant (service type not stated)Pizza219 W Maple Aveopen
PolecatRestaurant (service type not stated)Mexican190 S Court Stopen
Range Finder CoffeeCoffee shop · Juice, smoothie, tea · CaféCoffee · Tea / bubble tea104 S Court Stopen
Riverchick Farm Food TruckRestaurant (service type not stated)Greek162 S Court Stopen
Secret Sandwich SocietyRestaurant (service type not stated)Burgers · Sandwiches103 Keller Aveopen
Sedona GrilleCaféCoffee106 E Maple Aveopen
Snack ShackRestaurant (service type not stated)Hot dogs · American8006 Gatewood Rdopen
Southside Junction LlcRestaurant (service type not stated)101 S Court Stopen
Southside Junction Tap HouseCasual dining · Bar101 S Court Stopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery551 Fayette Town Ctr Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches35 Davis Stopen
Taco Bell Taco BellQuick serviceMexican154 Whitewater Avenueopen
TCBYDessertIce cream / frozen desserts105 W Maple Aveopen
The 35th StarBar49 Cantrell Dropen
The Freefolk BreweryBrewery / taproom · Bar1690 Court Stopen
The Handle Bar + KitchenCasual dining · Restaurant (service type not stated) · Bar8263 Gatewood Rdopen
The StationBar312 N Court Stopen
The Taco Spot WVFood truck3279 Court Streetopen
The Take OutDessert · Restaurant (service type not stated) · Juice, smoothie, teaIce cream / frozen desserts · American · Juice / smoothies139 S Court Stopen
Tudor's Biscuit World Tudor's Biscuit WorldRestaurant (service type not stated)American · Breakfast323 N Court Stopen
Walmart BakeryBakeryBakery204 Town Center Rdopen
Wendy's Wendy'sQuick serviceBurgers · American176 Fayette Town Ctr Rdopen
Wood Iron EateryCasual dining · CaféAmerican · Coffee129 S Court St Unit aopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994761SIC1987
1995871SIC1987
19961073SIC1987
19971082SIC1987
1998107522NAICS1997
1999117522NAICS1997
20001275112NAICS1997
200163211NAICS1997
2002864111NAICS1997
200312108111NAICS2002
2004109811NAICS2002
200513121111NAICS2002
200614121112NAICS2002
20071311832NAICS2002
20081513942NAICS2007
200919171072NAICS2007
201021191182NAICS2007
201121191182NAICS2007
20122017892NAICS2012
2013201761012NAICS2012
20141815782NAICS2012
20151714683NAICS2012
201621188103NAICS2012
20172119811NAICS2017
201824211011NAICS2017
2019272311123NAICS2017
202025221111NAICS2017
202124221012NAICS2017
202224221012NAICS2022
202330261312NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25840. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
258663.4 mi
258793.9 mi
258374.2 mi12000
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.