BMIE Market 25901

Fayette County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,012 2020–2024 ACS 5-year estimate ±532 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,056 2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,920 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,649 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$51,735 2020–2024 ACS 5-year estimate ±5,343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$821 2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$121,500 2020–2024 ACS 5-year estimate ±11,906 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	38.4 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25901
Restaurants per 10,000 residents	15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	35 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	10 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25901. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.28, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.4	49	40%	+19.8
Restaurant Opportunity Score	36.8	37	35%	+12.9
Market Momentum Score	10.3	10	25%	+2.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,012	71	40%	+28.3
Median household income (ACS)	51,735	17	40%	+6.8
Households (ACS)	4,056	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-17.7	15	35%	+5.1
Restaurants per 10,000 residents (lower = more room)	14.0	57	25%	+14.1
Population (ACS)	10,012	71	20%	+14.2
Median household income (ACS)	51,735	17	20%	+3.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 10 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-33.3	8	50%	+4.1
10-year restaurant growth	-17.7	15	30%	+4.4
20-year restaurant growth	-33.3	9	20%	+1.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 12 · Pizza 7 · Coffee 4 · Bakery 3 · Burgers 3 · Breakfast 2 · Hot dogs 2 · Mexican 2 · Sandwiches 2 · Tea / bubble tea 2 · Asian 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 23 · Bar 7 · Quick service 7 · Coffee shop 4 · Bakery 3 · Café 3 · Casual dining 3 · Juice, smoothie, tea 2 · Buffet 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
Black Bear Bakery	Bakery	Bakery	1108 Main St E	open
Boba Tea & TCG	Juice, smoothie, tea	Tea / bubble tea	311 Mall Rd Suite A-B	open
Burger King Burger King	Quick service	Burgers · American	603 Fayette Square	open
Cafe One Ten	Café · Restaurant (service type not stated) · Coffee shop	Coffee	110 Main St	open
Coalfield's Cuisine	Restaurant (service type not stated)	American	300 High St S	open
Custard Stand	Restaurant (service type not stated)	Hot dogs	4342 Lochgelly Rd	open
Custom Creations Bakery	Bakery	Bakery	116 Main St W	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	1108 Main St E	open
Dory's Grill	Restaurant (service type not stated)	American	340 Oyler Ave	open
El Bandido El Bandido Mexican Restaurant Oak Hill, Wv	Restaurant (service type not stated)	Mexican · Latin American (other)	2027 Main St E	open
El Rio Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	571 Mall Rd	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	550 Jones Ave	open
Gino's Pizza & Spaghetti House	Restaurant (service type not stated)	Pizza	305 Main St E	open
Gunny's Price Is Right	Bar		220 Scarbro Rd	open
Heart Of Gold Diner	Casual dining	American · Breakfast	1005 Main St E	open
Hilltop Coffee Co	Coffee shop · Restaurant (service type not stated) · Café	Coffee	497 Mall Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1418 Main St E	open
KFC	Quick service		7000 Old Fayetteville Rd	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated)	Pizza · American	937 Main St E	open
Long John Silver's	Restaurant (service type not stated)	Seafood	1550 Main St E	open
Lost Paddle Bar & Grill	Bar		1 Concho Road	open
Mandabees	Restaurant (service type not stated)	American	311 Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1552 E Main St	open
New River Tavern and Bistro	Restaurant (service type not stated)		1206 Summerlee Rd	open
OK Chinese Buffet	Buffet	Chinese · Asian	359 Mall Rd	open
Owl's Club	Bar		2981 Summerlee Rd	open
Pistos Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	129 Central Ave	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza · Italian	109 Packwood Dr Fayette	open
Red Dog River Saloon & Grill	Casual dining · Bar		900 Broadway Ave	open
Red Dog Saloon	Bar		900 Broadway Ave	open
Shoney's	Restaurant (service type not stated)	American	242 Mall Rd	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza	108 Jones Ave	open
Subway	Other	Sandwiches	591 Mall Rd	open
Sugar & Spice Bakery	Coffee shop · Restaurant (service type not stated)	Coffee	305 Main St W	open
Taco Bell	Quick service		1224 Main St E	open
Tee Time	Bar	American	3948 Lochgelly Rd	open
The Frozen Barn	Dessert	Ice cream / frozen desserts · Dessert	1106 Main St E	open
The Lost Paddle Bar And Grill	Casual dining · Bar	American	2 Concho Rd	open
The Summit	Restaurant (service type not stated)		422 23rd St	open
Tom's	Quick service	Hot dogs · American	554 Jones Ave	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · Breakfast · American	1401 Main St E	open
Twisted Scissors	Restaurant (service type not stated)		598 Main St E	open
Wendy's Wendy's	Quick service	Burgers · American	200 Main St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi	411 Mall Rd	open
Melissa's Country Kitchen	Restaurant (service type not stated)		1550 Main St E	closed
⭐los Vaqueros Mexican Restaurant	Restaurant (service type not stated)		2027 Main St E	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	22	—	—	—	5	SIC1987
1995	23	19	—	—	—	4	SIC1987
1996	25	20	—	—	—	5	SIC1987
1997	24	20	—	—	—	4	SIC1987
1998	21	18	5	13	—	3	NAICS1997
1999	23	21	7	13	—	2	NAICS1997
2000	22	21	7	12	1	1	NAICS1997
2001	25	24	9	14	1	1	NAICS1997
2002	21	19	6	13	—	1	NAICS1997
2003	22	21	11	10	—	1	NAICS2002
2004	24	22	11	11	—	2	NAICS2002
2005	28	26	13	10	1	2	NAICS2002
2006	25	24	10	10	3	1	NAICS2002
2007	24	23	10	9	2	1	NAICS2002
2008	23	21	9	10	1	2	NAICS2007
2009	23	22	9	11	1	1	NAICS2007
2010	20	19	7	10	1	1	NAICS2007
2011	20	19	9	9	—	1	NAICS2007
2012	21	19	11	8	—	2	NAICS2012
2013	19	17	11	6	—	2	NAICS2012
2014	18	16	9	7	—	2	NAICS2012
2015	19	17	9	8	—	2	NAICS2012
2016	20	18	9	9	—	2	NAICS2012
2017	20	18	10	8	—	—	NAICS2017
2018	22	21	11	10	—	—	NAICS2017
2019	17	16	9	7	—	—	NAICS2017
2020	14	13	7	6	—	—	NAICS2017
2021	15	14	7	6	—	—	NAICS2017
2022	16	15	7	6	—	—	NAICS2022
2023	16	14	7	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25901. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25855	2.7 mi	1	2006
25879	2.9 mi	—
25846	3.7 mi	1	2016
25936	3.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.