BMIE Market 25951

Summers County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,904 2020–2024 ACS 5-year estimate ±622 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,317 2020–2024 ACS 5-year estimate ±336 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,208 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,717 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$35,918 2020–2024 ACS 5-year estimate ±5,734 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$908 2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$123,400 2020–2024 ACS 5-year estimate ±14,905 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	113.6 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25951
Restaurants per 10,000 residents	14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-30.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-12.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	38 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	39 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25951. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	38.3	38	40%	+15.3
Restaurant Opportunity Score	38.9	39	35%	+13.6
Market Momentum Score	49.8	50	25%	+12.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,904	60	40%	+24.0
Median household income (ACS)	35,918	4	40%	+1.6
Households (ACS)	2,317	63	20%	+12.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	14.3	55	25%	+13.9
Population (ACS)	4,904	60	20%	+12.0
Median household income (ACS)	35,918	4	20%	+0.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-30	10	20%	+2.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

Pizza 5 · American 3 · Burgers 2 · Coffee 2 · Sandwiches 2 · BBQ 1 · Cajun, Creole, Southern 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mexican 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 11 · Quick service 6 · Café 2 · Casual dining 2 · Dessert 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Bar 1

Name	Type	Cuisine	Address	Status
Chessie's On The Square	Restaurant (service type not stated)	American	407 2nd Ave	open
Chestnut Revival	Café	Coffee	401 Summers St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	Hc 78 Box 6 Hc 78 Box 6	open
DQ Grill & Chill DQ Grill & Chill	Quick service		HC 78 Box 6	open
El Azteca Mexican grill	Restaurant (service type not stated)	Mexican	600 Stokes Dr	open
Hawg Jaws BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	846 Hinton Bypass	open
History Haven	Restaurant (service type not stated) · Quick service · Specialty food shop · Café	Coffee · Sandwiches	200 Ballengee St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2 Hillview Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	230 Pleasant St	open
Lucky Rivers Cafe And Catering Llc	Restaurant (service type not stated)		213 2nd Ave	open
McDonald's McDonald's	Quick service	Burgers · American	517 Stokes Dr	open
New River	Restaurant (service type not stated)	Pizza	511 Temple St	open
New River	Restaurant (service type not stated)	Pizza	698 Stokes Dr	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	WV-107	open
River City Grill & Pub	Casual dining · Bar		422 Hinton Bypass	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	482 Hinton Bypass	open
The Fox and the Fairy Tea House	Juice, smoothie, tea	Tea / bubble tea		open
The Ice Cream Shack	Juice, smoothie, tea · Dessert	Juice / smoothies	250 Greenbrier Dr	open
The Market on Courthouse Square	Restaurant (service type not stated) · Casual dining	American	200 Ballengee St	open
Kirk's	Restaurant (service type not stated)	American	Hinton Byp HC76	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	8	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	13	11	5	5	1	2	NAICS1997
1999	10	9	2	6	1	1	NAICS1997
2000	12	11	4	7	—	1	NAICS1997
2001	14	14	6	8	—	—	NAICS1997
2002	12	12	6	6	—	—	NAICS1997
2003	10	10	4	6	—	—	NAICS2002
2004	13	12	6	6	—	1	NAICS2002
2005	12	11	6	5	—	1	NAICS2002
2006	10	9	4	5	—	1	NAICS2002
2007	11	10	3	7	—	1	NAICS2002
2008	8	8	3	5	—	—	NAICS2007
2009	7	7	1	6	—	—	NAICS2007
2010	9	9	2	7	—	—	NAICS2007
2011	10	10	2	8	—	—	NAICS2007
2012	12	9	3	6	—	2	NAICS2012
2013	10	7	2	5	—	2	NAICS2012
2014	11	8	3	5	—	2	NAICS2012
2015	6	5	2	3	—	1	NAICS2012
2016	7	6	2	4	—	1	NAICS2012
2017	6	5	—	4	—	—	NAICS2017
2018	7	6	—	4	—	—	NAICS2017
2019	6	5	—	4	—	—	NAICS2017
2020	7	6	—	5	—	—	NAICS2017
2021	8	7	—	5	—	—	NAICS2017
2022	9	7	3	4	—	—	NAICS2022
2023	10	7	4	3	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25951. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25978	3.9 mi	1	2004

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.