BMIE Market 26431

Harrison County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,271 2020–2024 ACS 5-year estimate ±931 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,354 2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,950 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,767 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,023 2020–2024 ACS 5-year estimate ±9,425 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.0 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,128 2020–2024 ACS 5-year estimate ±401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$149,900 2020–2024 ACS 5-year estimate ±14,979 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.2 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 26431
Restaurants per 10,000 residents	15.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	23 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 26431. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.8	51	40%	+20.3
Restaurant Opportunity Score	43.7	44	35%	+15.3
Market Momentum Score	23.4	23	25%	+5.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,271	64	40%	+25.6
Median household income (ACS)	61,023	31	40%	+12.5
Households (ACS)	2,354	64	20%	+12.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	16.0	49	25%	+12.4
Population (ACS)	6,271	64	20%	+12.8
Median household income (ACS)	61,023	31	20%	+6.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+7.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 4 · Italian 3 · Pizza 3 · Ice cream / frozen desserts 2 · Asian 1 · Bakery 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Hot dogs 1 · Sandwiches 1

By type

Restaurant (service type not stated) 9 · Bar 3 · Casual dining 3 · Dessert 2 · Quick service 2 · Bakery 1 · Café 1

Name	Type	Cuisine	Address	Status
Casey's Casey's	Casual dining · Restaurant (service type not stated)	American	242 Pike St	open
Dairy Queen	Dessert	Ice cream / frozen desserts	343 S Pike St	open
Dave's Famous T&L Hot Dogs Dave's Famous T&L Hotdogs	Casual dining	Hot dogs · American	605 Pike St	open
East of Chicago Pizza East Of Chicago Pizza Barberton	Restaurant (service type not stated)	Pizza · Italian	343 S Pike St	open
Fox's Pizza Den Fox's Pizza Den & Arcade	Restaurant (service type not stated)	Pizza · Italian	93 Mahlon St	open
Gameday Restaurant	Restaurant (service type not stated)	Italian · Pizza	77 Walnut St	open
Gibby's Ice Cream and Grill	Dessert	Ice cream / frozen desserts · Dessert · American	96 S Pike St	open
Hobo Junction, Llc	Restaurant (service type not stated)		6521 Benedum Dr	open
Jimmy's Diner Inc	Restaurant (service type not stated)		1121 Hood Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1139 S Pike St	open
Orioles Club	Bar		242 Pike St	open
Shinnston Peking	Restaurant (service type not stated)	Chinese · Asian	412 Pike St	open
Shinnston Sport Center	Bar		315 Pike St	open
Shorty's Diner	Casual dining	American	409 S Pike St	open
Silver Dollar Bar & Grill	Bar		1201 Wyatt Rd	open
Simply Sweet Cupcakes	Bakery	Bakery	6521 Benedum Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches		open
The Sweet Spot Bakery & Cafe	Café	Coffee	604 Pike St	open
Heavenly Hoagies	Restaurant (service type not stated)	Breakfast	3033 Hood Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	9	8	2	5	1	1	NAICS1997
1999	9	9	3	5	1	—	NAICS1997
2000	7	7	2	5	—	—	NAICS1997
2001	9	9	2	6	1	—	NAICS1997
2002	9	9	3	6	—	—	NAICS1997
2003	10	10	3	6	1	—	NAICS2002
2004	9	9	2	6	1	—	NAICS2002
2005	10	10	2	7	1	—	NAICS2002
2006	9	9	2	6	1	—	NAICS2002
2007	8	8	3	5	—	—	NAICS2002
2008	9	9	3	6	—	—	NAICS2007
2009	9	9	3	6	—	—	NAICS2007
2010	9	9	3	6	—	—	NAICS2007
2011	11	11	4	7	—	—	NAICS2007
2012	11	11	4	6	1	—	NAICS2012
2013	10	10	3	6	1	—	NAICS2012
2014	10	10	3	6	1	—	NAICS2012
2015	11	11	4	5	2	—	NAICS2012
2016	10	10	3	6	1	—	NAICS2012
2017	10	10	3	6	—	—	NAICS2017
2018	12	12	5	6	—	—	NAICS2017
2019	10	10	3	5	—	—	NAICS2017
2020	9	9	3	4	—	—	NAICS2017
2021	9	9	4	4	—	—	NAICS2017
2022	9	9	4	4	—	—	NAICS2022
2023	10	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 26431. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
26568	2.1 mi	1	2016
26361	2.7 mi	1	1995
26366	2.9 mi	—
26438	3.8 mi	1	1997
26404	4.1 mi	1	2014
26591	4.2 mi	—
26463	4.7 mi	—
26369	4.7 mi	1	2000

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.