BMIE Market 26501

Monongalia County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,529 2020–2024 ACS 5-year estimate ±1,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,789 2020–2024 ACS 5-year estimate ±538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,616 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,905 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,529 2020–2024 ACS 5-year estimate ±3,213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$978 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$219,800 2020–2024 ACS 5-year estimate ±12,373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	58.5 sq mi Census Gazetteer 2020
Restaurants	56 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 26501
Restaurants per 10,000 residents	14.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+1.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+51.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+180.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,700.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	69 (range 61–77) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.9 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 26501. Projection: linear trend v1, fitted 2013–2023, +1.9 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.5	64	40%	+25.4
Restaurant Opportunity Score	58.4	58	35%	+20.5
Market Momentum Score	72.6	73	25%	+18.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,529	81	40%	+32.4
Median household income (ACS)	63,529	36	40%	+14.5
Households (ACS)	8,789	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	51.4	85	35%	+29.6
Restaurants per 10,000 residents (lower = more room)	28.7	22	25%	+5.4
Population (ACS)	19,529	81	20%	+16.2
Median household income (ACS)	63,529	36	20%	+7.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	1.8	58	50%	+29.1
10-year restaurant growth	51.4	85	30%	+25.4
20-year restaurant growth	180	91	20%	+18.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (125)

By cuisine

American 27 · Coffee 13 · Sandwiches 13 · Bakery 11 · Pizza 10 · Dessert 8 · Italian 8 · Mexican 7 · Burgers 6 · BBQ 5 · Steakhouse 5 · Asian 4 · Ice cream / frozen desserts 4 · Chicken / wings 3 · Chinese 3 · Latin American (other) 3 · Hot dogs 2 · Japanese 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Juice / smoothies 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Sushi 1

By type

Restaurant (service type not stated) 61 · Quick service 32 · Bar 23 · Casual dining 16 · Bakery 13 · Dessert 11 · Café 9 · Coffee shop 9 · Brewery / taproom 4 · Other 4 · Specialty food shop 3 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
48 Donley	Restaurant (service type not stated) · Casual dining	American	48 Donley St	open
Agresti's Tuscan Grill	Restaurant (service type not stated)	Italian	177 Holland Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	996 Fairmont Rd	open
Arnettsville Farmers Market	Specialty food shop · Quick service	Sandwiches	4120 Fairmont Rd	open
Atomic Grill	Restaurant (service type not stated)		595 Greenbag Rd	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	9323 Mall Rd	open
Barside Grille	Bar		417 Holland Ave	open
Bob Evans Bob Evans	Restaurant (service type not stated)	American	10 Lawless Rd	open
Bourbon Prime	Casual dining · Bar	American · Steakhouse	2 Waterfront Pl	open
Buck's	Bar		100 E Brockway Ave	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining		8735 University Town Center Drive	open
Burger King Burger King	Quick service	Burgers · American	2 Lawless Rd	open
Burger King Burger King	Quick service	Burgers · American	326 Chaplin Hl Rd	open
Charleys Cheesesteaks Charleys Cheesesteaks	Restaurant (service type not stated) · Quick service	Sandwiches · Chinese · American	9500 Mall Rd	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	9500 Mall Rd, Sp. #403	open
Cheddar's Scratch Kitchen Cheddar's Scratch Kitchen	Restaurant (service type not stated)	American	2111 University Town Center Dr	open
Chestnut Brew Works	Brewery / taproom · Bar		444 Brockway Ave	open
Chick-fil-A	Quick service · Restaurant (service type not stated)		9415 Mall Rd	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	835 Sesame Dr	open
Chico Bakery	Bakery	Bakery	1644 Blue Horizon Dr	open
Chili's Grill & Bar	Restaurant (service type not stated)		1001 University Town Centre Dr	open
China Wok China Cafe	Restaurant (service type not stated)	Chinese · Asian	873 Fairmont Rd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	17 Chaplin Rd	open
Cici's Pizza	Restaurant (service type not stated)	Pizza	773 Target Way, 773 Target Way	open
Coca-Cola Bottling Co	Restaurant (service type not stated) · Other		70 Lawless Rd	open
Colasante's Ristorante and Pub	Bar · Restaurant (service type not stated)	Italian	416 Fairmont Rd	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	American · Cajun, Creole, Southern	345 Lewis Dr	open
Crumbl - Morgantown	Dessert	Dessert	1156 Giant St	open
Cultures loaded box Cultures	Restaurant (service type not stated)	American · BBQ	9413 Mall Rd	open
Cultures Sports Bar & Grill	Juice, smoothie, tea	Juice / smoothies · BBQ · American	350 E Brockway Ave	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	2000 Memorial Church Dr	open
Dee Dee's Kitchen Morgantown	Bakery	Bakery	431 Number Eight Holw	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	300 Pleasant Street	open
Dunkin'	Bakery · Dessert	Dessert	49 Red Dog Way	open
Dunkin' Dunkin'	Coffee shop · Quick service · Bakery	Coffee · Bakery	49 Red Dog Way	open
Ellie's Cafe & Hot Spot	Café	Coffee	525 Granville Sq	open
Essie's Sweet Shoppe	Dessert	Ice cream / frozen desserts · Dessert	101 E Brockway Ave	open
Evergreen Buffet	Restaurant (service type not stated)	Asian	4091 University Town Centre Dr	open
Fat Angelo's Fat Angelo's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	750 Fairmont Rd	open
Feast to West Cafe	Restaurant (service type not stated)	American	750 Fairmont Rd	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	1108 Giant St	open
Fuji Grill Group	Restaurant (service type not stated)	Japanese	9411 Mall Rd	open
Fusion Japanese Steakhouse Fusion Steakhouse Morgantown	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	201 Fusion St	open
Gene's Beer Garden	Bar		461 Wilson Ave	open
Great American Cookies Great American Cookies	Bakery · Dessert	Bakery · Dessert	9500 Mall Rd Space 505	open
Green Arch Market	Restaurant (service type not stated)	American	260 Green St # 399	open
Gt Westover Llc	Restaurant (service type not stated)		7100 Willie G Ave	open
Haught Diggity Dogz	Restaurant (service type not stated)	Hot dogs	10 Commerce Dr	open
Heard's Best Barbeque Ever!	Restaurant (service type not stated)	BBQ	9413 Mall Rd	open
Hometown Hotdogs	Restaurant (service type not stated)	Hot dogs · American	551 Dunkard Ave	open
Iron Horse Tavern	Casual dining · Bar		525 Granville Sq Ste 101	open
Iron Horse Tavern Granville Llc	Restaurant (service type not stated)		525 Granville Sq Ste 101	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	1001 University Town Centre Dr	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	525 Granville Sq	open
KD's Pub	Bar		359 Brockway Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	71 Tipple St	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	1427 University Town Center Dr	open
Los Mariachis - University Town Centre	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	9105 University Town Centre Dr	open
Lucys Hot Spot	Restaurant (service type not stated) · Bar	American	1 Ohio Ave	open
Madeleine Marie's	Restaurant (service type not stated)		260 Green St	open
Madelynn's Hot Spot and Cafe I	Café · Bar	Coffee	746 Fairmont Road	open
Mccusso Services Llc	Restaurant (service type not stated)		2116 Rail St	open
McDonald's McDonald's	Quick service	Burgers · American	19 Commerce Dr	open
McDonald's McDonald's	Quick service	Burgers · American	11 Chaplin Rd	open
Mexitacos Jireh	Restaurant (service type not stated)	Mexican · Latin American (other)	327 Holland Ave	open
Motown Treats	Dessert		9511 Mall Rd	open
Mountain State Brewing Co Mountain State Brewing Co. Morgantown	Brewery / taproom · Restaurant (service type not stated) · Bar		54 Clay St	open
Mundy's Place	Casual dining · Restaurant (service type not stated) · Bar	Spanish / tapas	669 Madigan Ave	open
New Day Bakery	Bakery	Bakery	89 Kingwood St	open
Nothing Bundt Cakes Nothing Bundt Cakes	Dessert · Bakery	Dessert · Bakery	192 Jim St	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	1000 University Town Center Dr	open
Oliverio's Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	52 Clay St	open
Oryza Asian Grill	Quick service	Asian	5407 University Town Centre Dr	open
Panda Express Panda Express México	Quick service	Chinese · Asian	100 Sesame Dr	open
Panera Bread Panera Bread	Quick service		24 Pillar Dr	open
Papis Mexican Restaurant	Restaurant (service type not stated)	Mexican	13 Brookstone Plaza	open
Phoenix Bakery	Bakery · Café	Bakery · Pizza · Coffee	89 Kingwood St	open
Pizza Al's Pizza Als & Bar	Restaurant (service type not stated) · Casual dining · Bar	Pizza · Italian	University Town Centre Dr	open
Pizza Express	Restaurant (service type not stated)	Pizza	5000 Greenbag Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	20 Commerce Dr Monongalia	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	345 E Brockway Ave Monongalia	open
Pop A Top Tavern	Casual dining · Bar		4315 Fairmont Rd	open
Pop The Soda Shop	Bakery · Dessert	Bakery · Dessert · American	871 Fairmont Rd	open
Quantum Bean Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	258 Kingwood St	open
Raising Cane's Chicken Fingers Raising Cane's	Quick service		3515 University Town Centre Dr	open
Red Lobster Red Lobster	Restaurant (service type not stated)	Seafood · American	1512 University Town Centre Dr	open
Rev's Brisket and BBQ	Restaurant (service type not stated) · Casual dining	American	540 Fairmont Rd	open
Rio Jalisco	Restaurant (service type not stated)	Mexican	813 Target Way	open
Sbarro Sbarro	Quick service	Pizza · Italian	9401 Mall Rd	open
Scorers Sports Bar and Restaurant	Bar · Casual dining		201 Holland Ave	open
Short Story Brewing	Brewery / taproom		94 Long St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	5001 University Town Centre Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	5001 University Town Centre Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2 Waterfront Pl	open
Subway	Other	Sandwiches	305 Don Knotts Blvd	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza	871 Fairmont Road Suite 101	open
Subway	Other	Sandwiches	5000 Greenbag Rd	open
Subway	Other	Sandwiches	9405 Mall Rd Spc 405	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6051 University Town Centre Dr	open
Subway Subway	Quick service	Sandwiches	6051 University Town Centre Dr, Wal-Mart #3215	open
Sweet Southern Smoke \| Morgantown WV	Restaurant (service type not stated) · Café	BBQ · Coffee	167 Green Bag Road	open
sweetFrog sweetFrog Premium Frozen Yogurt	Dessert	Ice cream / frozen desserts · Dessert	965 Target Way	open
Table 9	Casual dining · Restaurant (service type not stated) · Bar	American	40 Donley St	open
Taco Bell Taco Bell	Quick service	Mexican	7 Commerce Dr	open
Tacosanto Mexican Restaurant Tacos&Tequila	Restaurant (service type not stated)	Mexican · Latin American (other)	21 Commerce Dr	open
Texas Roadhouse	Restaurant (service type not stated)	Steakhouse	50 Tipple St	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	50 Tipple St	open
The Breakfast Caffe	Restaurant (service type not stated)	Breakfast	350 E Brockway Ave	open
The Burger Place	Brewery / taproom · Restaurant (service type not stated)	Burgers	100 Long St	open
The Coffee Tree Roasters	Coffee shop · Café	Coffee	725 Fairmont Rd	open
The Eisgarten	Dessert	Ice cream / frozen desserts	324 Leonard St	open
The Greene Turtle Sports Bar & Grille The Greene Turtle	Bar · Casual dining	American	7100 Willie G Ave	open
The Jar Restaurant	Casual dining · Restaurant (service type not stated) · Bar		1387 Fairmont Rd	open
The Jerk Pit	Bar · Casual dining		359 Brockway Ave	open
The Miner’s Mug	Casual dining · Bar		1387 Fairmont Rd	open
The Sprouted Bean Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	107 Mountain Ln	open
Tim Hortons	Coffee shop	Coffee	879 Fairmont Rd	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	2000 Memorial Church Dr	open
Tony's deli	Specialty food shop · Quick service	Sandwiches · Italian	177 Holland Ave	open
Triangle Pub	Bar		201 Holland Ave	open
Walmart Bakery	Bakery	Bakery	5605 University Town Centre Dr	open
Wendy's Wendy's	Quick service	Burgers · American	101 Sesame Drive	open
Woodburn Shanks	Restaurant (service type not stated)	BBQ	5000 Greenbag Rd Ste A17	open
Benji's Sunnyside	Restaurant (service type not stated)	American	167 Greenbag Rd	closed
Chico Enterprises Inc	Bakery	Bakery	281 Don Knotts Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	2	2	—	—	—	—	SIC1987
1998	20	16	4	9	3	4	NAICS1997
1999	24	21	6	12	3	3	NAICS1997
2000	22	19	5	10	4	3	NAICS1997
2001	23	18	4	10	3	5	NAICS1997
2002	23	20	4	11	4	3	NAICS1997
2003	25	20	4	10	5	5	NAICS2002
2004	23	19	4	10	4	4	NAICS2002
2005	26	21	5	12	3	5	NAICS2002
2006	29	23	7	12	3	5	NAICS2002
2007	30	25	11	10	3	3	NAICS2002
2008	34	24	10	9	3	7	NAICS2007
2009	35	25	11	10	3	7	NAICS2007
2010	38	29	11	11	4	6	NAICS2007
2011	43	33	14	11	6	8	NAICS2007
2012	39	31	14	13	3	6	NAICS2012
2013	44	37	17	15	4	5	NAICS2012
2014	46	37	17	16	3	5	NAICS2012
2015	54	46	17	21	6	5	NAICS2012
2016	57	47	18	21	5	7	NAICS2012
2017	64	55	20	29	3	7	NAICS2017
2018	63	55	19	32	3	6	NAICS2017
2019	58	52	19	30	3	5	NAICS2017
2020	59	51	19	29	3	5	NAICS2017
2021	64	53	21	29	3	5	NAICS2017
2022	67	58	24	29	5	5	NAICS2022
2023	67	56	23	28	5	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 26501. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
26546	2.1 mi	—
26534	2.2 mi	3	2021
26543	2.9 mi	1	2009
26506	3.7 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.