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BMIE Market 27243

Orange County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,677
2020–2024 ACS 5-year estimate ±762 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,138
2020–2024 ACS 5-year estimate ±333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,337
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,837
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$84,348
2020–2024 ACS 5-year estimate ±17,423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.0
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$858
2020–2024 ACS 5-year estimate ±20 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$298,600
2020–2024 ACS 5-year estimate ±67,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area40.3 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 27243
Restaurants per 10,000 residents2.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–2)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score63 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score64.36440%+25.7
Restaurant Opportunity Score63.16335%+22.1
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,6776240%+25.0
Median household income (ACS)84,3486740%+26.9
Households (ACS)2,1386220%+12.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)1.89925%+24.9
Population (ACS)5,6776220%+12.5
Median household income (ACS)84,3486720%+13.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

American 1 · Bakery 1 · Coffee 1 · Pizza 1

By type

Bar 2 · Bakery 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Allisonville/ShopBar5205 W Ten Rdopen
Beautifully Blended Coffee CompanyCoffee shop · Café · BakeryCoffee · Bakery3419 US-70open
Hunt Brothers PizzaRestaurant (service type not stated)Pizza3419 US 70open
Missy's GrillCasual dining · BarAmerican321 Mt Willing Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199422————SIC1987
199522————SIC1987
199611————SIC1987
199711————SIC1987
199811—1——NAICS1997
199911—1——NAICS1997
200011—1——NAICS1997
200111—1——NAICS1997
200211—1——NAICS1997
200311—1——NAICS2002
200411—1——NAICS2002
200511—1——NAICS2002
200611—1——NAICS2002
200721—1——NAICS2002
200822—2——NAICS2007
200911—1——NAICS2007
201011—1——NAICS2007
201111—1——NAICS2007
201211—1——NAICS2012
20132211——NAICS2012
201411—1——NAICS2012
201511—1——NAICS2012
201611—1——NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 27243. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.