BMIE Market 27527
Johnston County, North Carolina · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 39,256 2020–2024 ACS 5-year estimate ±2,041 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,846 2020–2024 ACS 5-year estimate ±782 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 18,216 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,510 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $115,035 2020–2024 ACS 5-year estimate ±5,014 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,823 2020–2024 ACS 5-year estimate ±220 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $390,200 2020–2024 ACS 5-year estimate ±14,416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 44.1 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27527 |
| Restaurants per 10,000 residents | 2.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +900.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 26 (range 23–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 87 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 90 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 76 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 27527. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.85, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. North Carolina and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 91.3 | 91 | 40% | +36.5 |
| Restaurant Opportunity Score | 89.9 | 90 | 35% | +31.5 |
| Market Momentum Score | 75.8 | 76 | 25% | +19.0 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 39,256 | 94 | 40% | +37.5 |
| Median household income (ACS) | 115,035 | 89 | 40% | +35.4 |
| Households (ACS) | 13,846 | 92 | 20% | +18.4 |
Restaurant Opportunity Score: 90 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 66.7 | 87 | 35% | +30.6 |
| Restaurants per 10,000 residents (lower = more room) | 5.1 | 91 | 25% | +22.9 |
| Population (ACS) | 39,256 | 94 | 20% | +18.7 |
| Median household income (ACS) | 115,035 | 89 | 20% | +17.7 |
Market Momentum Score: 76 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.1 | 69 | 50% | +43.1 |
| 10-year restaurant growth | 66.7 | 87 | 30% | +32.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (52)
By cuisine
Coffee 10 · American 7 · Pizza 7 · Mexican 6 · Asian 5 · Bakery 4 · Sandwiches 4 · Breakfast 3 · Burgers 3 · Dessert 3 · Juice / smoothies 3 · BBQ 2 · Cajun, Creole, Southern 2 · Chinese 2 · Ice cream / frozen desserts 2 · Italian 2 · Southwestern / Tex-Mex 2 · Chicken / wings 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 30 · Quick service 13 · Café 8 · Coffee shop 6 · Bakery 5 · Bar 5 · Casual dining 5 · Dessert 5 · Juice, smoothie, tea 4 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 9BAR Coffeehouse | Coffee shop · Café | Coffee · Breakfast | 411 Athletic Club Blvd | open |
| Asia Cafe | Restaurant (service type not stated) · Café | Asian · Coffee | 14 Flowers Crossroads Way | open |
| Asian Fusion | Restaurant (service type not stated) | Asian | 5244 Covered Bridge Rd | open |
| Biscuitville Biscuitville | Quick service | Breakfast · Cajun, Creole, Southern | 2621 NC Highway 42 E | open |
| Boba Beans Bistro | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | 50 Neuse River Pkwy | open |
| Brown Bag Bagels, Llc | Bakery | Bakery | 435 Athletic Club Blvd | open |
| Cardinal Creations | Bakery | Bakery | 241 River Hills Dr | open |
| Chick-fil-A Chick-fil-A | Quick service | 10 SE Flowers Parkway | open | |
| Chipotle Mexican Grill Chipotle | Quick service | 29 District Way | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 375 Athletic Club Blvd. | open |
| Don Beto's Tacos & Tequila | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 36 Flowers Xrds Wy | open |
| Dunkin' Dunkin' | Quick service | 2165 Pritchard Rd | open | |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 2627 NC-42 E | open |
| Fat Boys BBQ | Restaurant (service type not stated) | BBQ · American | 717 Neuse Ridge Dr | open |
| Fiori Italian Restaurant & Bar | Bar · Restaurant (service type not stated) | Italian | 48 Flowers Xrds Wy | open |
| Fully Stuffed | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 136 Winslow Ln | open |
| Home Frite Home Frite | Quick service | Burgers · American | 126 Pritchard Rd | open |
| Hwy 42 Cafe | Dessert · Café · Restaurant (service type not stated) | Ice cream / frozen desserts · Coffee · American | 36 Flowers Xrds Wy | open |
| Hwy 55 of Clayton, NC Hwy 55 Burgers Shakes & Fries | Casual dining | American · Burgers | 2451 NC 42 | open |
| Inspire Nutrition | Juice, smoothie, tea · Coffee shop | Juice / smoothies · Coffee | 50 Neuse River Pkwy | open |
| La Cucina Italiana La Cucina Italiana - Pizza, Pasta, Subs | Restaurant (service type not stated) | Italian · Pizza | 110 Flowers Xrds Wy | open |
| La Penca Sabor Casero | Restaurant (service type not stated) · Casual dining | Mexican · American | 266 Pritchard Rd | open |
| Las Costenas | Restaurant (service type not stated) · Casual dining | Mexican · American | 272 Pritchard Rd | open |
| Marrone Llc | Restaurant (service type not stated) | 119 Oleander Dr | open | |
| McDonald's McDonald's | Quick service | Burgers · Breakfast | 24 Flowers Commerce Dr | open |
| Mezcalito Grill & Tequila Bar Clayton Mezcalito Clayton | Restaurant (service type not stated) · Casual dining · Bar | Mexican · Southwestern / Tex-Mex | hwy 42 | open |
| Mimmzi's Ice Cream and More | Dessert · Quick service | Ice cream / frozen desserts | 431 Athletic Club Blvd | open |
| Mission Beef & Brews | Bar | 400 Riverwood Dr | open | |
| New Jumbo China | Restaurant (service type not stated) | Chinese · Asian | 50 Neuse River Pkwy | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 81 District Way | open |
| Papa John's Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 251 NC 42 Ste. 10 | open |
| Papa Johns Pizza | Restaurant (service type not stated) | Pizza | 126 Pritchard Rd Ste 103 | open |
| Pelican’s SnoBalls | Dessert | Dessert | 431 Athletic Club Blvd | open |
| Pure Green - Juice Bar Clayton Pure Green Franchise | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 48 Flowers Crossroads Way | open |
| Roma Pizza Shop | Restaurant (service type not stated) | Pizza | 50 Neuse River Pkwy | open |
| Roma Pizza Shop | Restaurant (service type not stated) | Pizza | 50 Neuse River Pkwy | open |
| Roma's Of Plantation Inc | Restaurant (service type not stated) | 50 Neuse River Pkwy Ste 9 | open | |
| Simple Twist | Restaurant (service type not stated) | American | 272 Pritchard Rd | open |
| Smart Kitchen Inc | Restaurant (service type not stated) | 36 Flowers Crossroads Way Ste 106 | open | |
| Smithfield's Chicken 'N Bar-B-Q Smithfield's Chicken 'N Bar-B-Q | Restaurant (service type not stated) | BBQ · Chicken / wings · Cajun, Creole, Southern | 20 Publix Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 67 Flowers Xrds Wy | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 304 Pritchard Rd Ste 100 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 50 Neuse River Parkway Suite L | open |
| Taco Bell Taco Bell | Quick service | Mexican | 25 S Merchant Ave | open |
| Tacos Don Pedro's | Food truck · Restaurant (service type not stated) | Mexican | 13726 Buffalo Rd | open |
| Tavern 42 | Casual dining · Restaurant (service type not stated) · Bar | 119 Oleander Dr | open | |
| The Pineville Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 120 Flowers Pkwy | open |
| Thompson’s Garage & Cocktails | Bar | 43 Hastings Dr | open | |
| Tia's Taste of Art | Bakery · Dessert | Bakery · Dessert | open | |
| Venero's Pizza | Restaurant (service type not stated) | Pizza | open | |
| Wok & Grill | Restaurant (service type not stated) | Chinese · Asian | 194 Pritchard Rd | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 24 Publix Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2004 | 2 | 2 | 1 | 1 | — | — | NAICS2002 |
| 2005 | 3 | 3 | 1 | 2 | — | — | NAICS2002 |
| 2006 | 5 | 5 | 3 | 1 | — | — | NAICS2002 |
| 2007 | 4 | 3 | 2 | 1 | — | — | NAICS2002 |
| 2008 | 7 | 6 | 2 | 3 | 1 | — | NAICS2007 |
| 2009 | 7 | 6 | — | 5 | 1 | — | NAICS2007 |
| 2010 | 6 | 5 | — | 5 | — | — | NAICS2007 |
| 2011 | 10 | 9 | 1 | 8 | — | — | NAICS2007 |
| 2012 | 10 | 8 | 2 | 6 | — | — | NAICS2012 |
| 2013 | 14 | 12 | 2 | 10 | — | — | NAICS2012 |
| 2014 | 12 | 10 | 3 | 7 | — | — | NAICS2012 |
| 2015 | 13 | 11 | 3 | 8 | — | — | NAICS2012 |
| 2016 | 13 | 11 | 2 | 9 | — | — | NAICS2012 |
| 2017 | 15 | 13 | 3 | 9 | — | — | NAICS2017 |
| 2018 | 20 | 18 | 4 | 11 | 3 | — | NAICS2017 |
| 2019 | 20 | 17 | 3 | 11 | 3 | — | NAICS2017 |
| 2020 | 21 | 19 | 4 | 11 | 4 | — | NAICS2017 |
| 2021 | 25 | 19 | 4 | 11 | 4 | — | NAICS2017 |
| 2022 | 24 | 19 | 3 | 12 | 4 | — | NAICS2022 |
| 2023 | 26 | 20 | 3 | 13 | 4 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 27593 | 4.8 mi | 1 | 2001 |