BMIE Market 27530

Wayne County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	37,634 2020–2024 ACS 5-year estimate ±1,728 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,976 2020–2024 ACS 5-year estimate ±771 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	40,117 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	17,619 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$54,504 2020–2024 ACS 5-year estimate ±2,360 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$835 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$200,300 2020–2024 ACS 5-year estimate ±13,187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	106.5 sq mi Census Gazetteer 2020
Restaurants	53 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27530
Restaurants per 10,000 residents	15.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-13.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-10.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 47–60) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	46 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 27530. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.5	64	40%	+25.8
Restaurant Opportunity Score	44.1	44	35%	+15.4
Market Momentum Score	19.9	20	25%	+5.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	37,634	93	40%	+37.2
Median household income (ACS)	54,504	21	40%	+8.4
Households (ACS)	15,976	95	20%	+18.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.4	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	14.1	56	25%	+14.0
Population (ACS)	37,634	93	20%	+18.6
Median household income (ACS)	54,504	21	20%	+4.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.0	21	50%	+10.5
10-year restaurant growth	-5.4	21	30%	+6.2
20-year restaurant growth	-13.1	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (149)

By cuisine

American 26 · Coffee 16 · Dessert 14 · Asian 9 · Bakery 9 · Burgers 9 · Pizza 9 · Cajun, Creole, Southern 8 · Latin American (other) 8 · Breakfast 7 · Chicken / wings 7 · Mexican 7 · Sandwiches 7 · Juice / smoothies 6 · BBQ 5 · Chinese 5 · Ice cream / frozen desserts 3 · Caribbean 2 · Hot dogs 2 · Italian 2 · Japanese 2 · Steakhouse 2 · Sushi 2 · Brazilian 1 · British / Irish pub food 1 · Healthy / salads / bowls 1 · Spanish / tapas 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 76 · Bar 28 · Quick service 23 · Casual dining 15 · Dessert 14 · Bakery 13 · Café 13 · Coffee shop 10 · Juice, smoothie, tea 7 · Brewery / taproom 4 · Food truck 2 · Other 2 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
117 Internet	Café	Coffee	2339 US-117	open
18th Amendment Lounge	Restaurant (service type not stated) · Bar		217 N John St	open
A Healthier you	Juice, smoothie, tea	Breakfast · Juice / smoothies · Healthy / salads / bowls	201 W Ash St Office 3	open
Aarons Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	265 Combs Rd	open
Adams Roadside BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3451 US Hwy 70 W	open
Aggie's Steak Subs	Restaurant (service type not stated)	Steakhouse · Sandwiches · American	212 W Ash St	open
Anderson Brewing Company	Brewery / taproom		229 W Pine St	open
Ashley's Diner	Casual dining	American · Breakfast	1201 N William St	open
B and G Grill	Casual dining	American · Breakfast	110 Ash St	open
Bahia Mexican Bar & Grill	Restaurant (service type not stated) · Casual dining	American	503 N William St	open
Balanced Choice Cafe’ at Goldsboro Country Club	Restaurant (service type not stated) · Café	Coffee	1501 S Slocumb St	open
beanSweet at WCC	Café · Restaurant (service type not stated) · Coffee shop	Coffee	3000 Wayne Memorial Dr	open
BigJim’s Backyard BBQ	Restaurant (service type not stated) · Food truck		204 Hyde Park Dr	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	811 W. Grantham St	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	2447 US Hwy. 117 South	open
Breeze Nutrition - Rosewood NC	Juice, smoothie, tea	Juice / smoothies · Brazilian	2924 US Hwy 70 W	open
Brews And Cues	Bar		1750 US Highway 117 S	open
Brisas Latin Cuisine	Restaurant (service type not stated)	Latin American (other) · Caribbean	217 N John St	open
Brown Bag Cafe	Restaurant (service type not stated)	American	501 Patetown Rd Ste 5	open
Buck Swamp Diner	Casual dining	American	467 Buck Swamp Rd	open
Buddhaburgerbar1	Juice, smoothie, tea · Bar	Tea / bubble tea	144 N Center St	open
Carolina BBQ and Grill	Casual dining · Bar	BBQ · Cajun, Creole, Southern	223 W Walnut St Ste B	open
Cave Lounge	Restaurant (service type not stated)	Breakfast	120 E Mulberry St	open
Center Street Deli	Restaurant (service type not stated)		138 N Center St	open
Chef Herb's Bistro And Restaurant, Llc	Restaurant (service type not stated)		115 E Walnut St	open
Chen's Kitchen	Restaurant (service type not stated)	Chinese · Asian	5 Five Points Rd	open
China Taste	Restaurant (service type not stated)	Chinese · Asian	301 N George St	open
Chispa Flavors	Restaurant (service type not stated)	Latin American (other) · Chicken / wings	114 Five Points Rd	open
Church Spirits & Cocktails	Bar		136 N Center St	open
CJ’s Diner	Casual dining · Restaurant (service type not stated)	American	516 NC 581 Hwy S	open
Community Soup Kitchen	Restaurant (service type not stated)		112 W Oak St	open
Cooper's Tavern	Bar	American	2304 N William St	open
Dee's Diner	Casual dining	American · Cajun, Creole, Southern	1314 W Grantham St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	109 Martin Road	open
Dos Marias Grill and Bar	Casual dining · Bar	Mexican · Latin American (other)	2920 US Hwy 70 W	open
Dough Boy's Pizzeria	Restaurant (service type not stated)	Pizza	2922 Us Highway 70 W Ste A	open
Dunkin	Bakery · Dessert	Dessert	1501 US Highway 70 W, In Speedway	open
Dunkin' Dunkin'	Dessert · Bakery · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee	2345 U.S. 117	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	2783 US Hwy 70 W	open
Dunkin'	Restaurant (service type not stated)		1221 US Highway 117 Byp S	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated)	Coffee	400 E Ash St	open
Ed's Southern Food & Spirits	Bar · Restaurant (service type not stated)	Cajun, Creole, Southern	103 N Center St	open
Express Honduras Food	Restaurant (service type not stated)	Latin American (other)	157 Old Grantham Rd	open
Franklin Baking Co	Bakery · Dessert	Bakery · Dessert	500 W Grantham St	open
GBW: The Filling Station	Brewery / taproom · Bar		118 W Chestnut St	open
Goldsboro Brew Works	Brewery / taproom · Bar		207 N John St #3634	open
Great Harvest Bakery / Cafe	Bakery · Dessert · Café	Bakery · Dessert · Coffee	1721 E Ash St	open
GypsyBean Coffee Shop	Coffee shop · Restaurant (service type not stated) · Café	Coffee	114 S Center St	open
Hardee's	Quick service		1322 W Grantham St	open
Hardee's Hardee's	Quick service	Burgers · American	220 E Ash St	open
Haulin' Hog	Restaurant (service type not stated)	BBQ	102 N George St	open
Healthy City Nutrition	Juice, smoothie, tea	Juice / smoothies	2207 E Ash St	open
Hotdog Bar	Restaurant (service type not stated)	Hot dogs	116 S Center St	open
Huddle House	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	2600 U S 117	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1601 East Ash St	open
Imeni Corporation Imeni	Restaurant (service type not stated)		2908 US Highway 70 W	open
jay's sushi and burger bar	Restaurant (service type not stated)	Asian · Sushi · Japanese	108 N John St	open
JD’s Grill	Restaurant (service type not stated)		1104 N William St	open
Jersey Mike's Subs Jersey Mike's Subs	Other	Sandwiches	2924 US-70 W	open
Kathy's Kitchen	Casual dining	American · Breakfast	1709 E Ash St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	700 East Ash Street	open
Koi Asian Bistro	Restaurant (service type not stated)		108 N John St	open
Krispy Kreme Krispy Kreme	Quick service		2607 E Ash St	open
Krispy Kreme Krispy Kreme Doughnuts	Bakery · Dessert	Dessert · Bakery	2607 E Ash St	open
Krispy Kreme Doughnuts Eastern NC Krispy Kreme Thailand	Bakery · Restaurant (service type not stated) · Dessert	Dessert		open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	110 W Ash St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	909 Us Highway 117 Byp S	open
Labrar Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	141 N Center St	open
Lantern Inn	Restaurant (service type not stated)	American · Breakfast	2201 E Ash St	open
Little River Internet Cafe	Café		1312 W Grantham St	open
Maine's Southern Cafe	Café · Restaurant (service type not stated)	American · Coffee	501 S Audubon Ave	open
MarLA’s A Global Sweet Shop	Dessert · Bakery	Dessert · Bakery	109 W Patetown Rd	open
Mary's Diner	Casual dining	American	115 E Walnut St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	300 N Berkeley Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2740 S Us 117	open
McDonald's McDonald's	Quick service	Burgers · American	1501 A West Us 70 Highway	open
Mimmo's Pizza and Pasta	Restaurant (service type not stated)	Italian · Pizza	501 Patetown Rd	open
Mimo Food, Inc	Restaurant (service type not stated)		501 Patetown Rd	open
Momento Tapas & Craft Cocktails	Bar	Spanish / tapas	116 E Mulberry St	open
Mujalli Palace	Café		2469 RB Nelson Hwy	open
Neuse River Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2457 US-117	open
New China Fun	Restaurant (service type not stated)	Chinese · Asian	2924 US Hwy 70 W Ste B	open
Off Center Pizzeria	Restaurant (service type not stated)	Pizza	115 E Walnut St	open
Pair Quality Foods Of Wayne, Inc	Restaurant (service type not stated)		2904 US Highway 70 W	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2914 US Hwy 70 W UNIT C	open
Pasteleria Lupita	Bakery · Dessert	Bakery · Dessert	156 5 Points Rd	open
Pat & Mac's Grilling Shack	Quick service	Burgers · American	William Street	open
Paul's Corner Bar	Bar · Restaurant (service type not stated)		701 N James St	open
Pink Piggy Sweets	Bakery · Dessert	Bakery · Dessert	102 S Center St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2518 E Ash St Wayne	open
Quiznos	Quick service		105 Sagewood Pl	open
Rank & File Gastropub	Casual dining · Bar		120 E Mulberry St	open
Rice & Noodles	Restaurant (service type not stated)	Chinese · Asian	105 Patetown Rd	open
Rudy's Grill	Restaurant (service type not stated)	Burgers		open
Rudy's Little Mart	Restaurant (service type not stated) · Quick service	Hot dogs · Sandwiches	1000 Jordan Blvd	open
Sakura Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	2924 US-70 W	open
Scott's Sauce Co Inc	Restaurant (service type not stated)	BBQ	1205 N William St	open
Silver Bullett	Bar · Brewery / taproom		701 N James St	open
Silver Spur	Bar		308 A St	open
Smithfield's Chicken 'N Bar-B-Q Smithfield's Chicken 'N Bar-B-Q	Restaurant (service type not stated)	BBQ · Chicken / wings · American	2904 US Hwy 70 W	open
Sof T Shop	Specialty food shop · Quick service	Sandwiches	415 S John St	open
Stay Sweet Bakery and Ice Cream Shop	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	469 Buck Swamp Rd	open
Steak Barn	Restaurant (service type not stated)	Steakhouse	1324 W Grantham St	open
Steve's Pizza Place	Restaurant (service type not stated)	Pizza	1316 W Grantham St Ste B	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	101 W Patetown Road	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2908 US Highway 70 West in the walmart	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2339 Hwy 117 S #A	open
Summer Nights Dominican Restaurant	Restaurant (service type not stated)	Caribbean	2205B E Ash St	open
Taco Bell Taco Bell	Quick service		2821 US-70 E	open
Taqueria Costa Chica Oaxaca	Restaurant (service type not stated)	Mexican · Latin American (other)	2385 US Hwy 70 W	open
Taquería El Sazón	Restaurant (service type not stated)	Mexican	1935 N William St	open
Taqueria Las Delicias	Restaurant (service type not stated)	Mexican · Latin American (other)	1935 N William St	open
Thai Garden	Restaurant (service type not stated)	Thai · Asian	128 S Center St	open
The Big Barn	Bar		2253 US Hwy 13 South	open
The Bottom	Bar		2101 E Elm St	open
The Bryant's Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	123 main st	open
The Flying Shamrock	Bar	British / Irish pub food	115 N John St	open
The Ice Storm	Dessert	Ice cream / frozen desserts · Dessert	116 S Center St	open
The Junction Restaurant and Grill	Restaurant (service type not stated)		516 NC Highway 581 S	open
The Kickstand Bar	Bar		1105 S George St	open
The Laughing Owl Restaurant	Restaurant (service type not stated)	Asian	100 N Center St	open
The Nuthouse Treats	Dessert	Dessert	200 Gin Rd	open
The Plow House	Casual dining · Restaurant (service type not stated)	American	3524 US Hwy 13 S	open
The Popcorn Shoppe	Other · Dessert	Dessert	1503 C Wayne Memorial Dr	open
The River Bar	Bar		2101 N US 117 Byp	open
The Taco Shack	Food truck · Restaurant (service type not stated)	Mexican	114 Five Points Road	open
Three65 Bar & Grill	Casual dining · Bar	Burgers	108 N Center St	open
Tobacco And Hops	Bar		112 W Chestnut St	open
Torero's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	112 N John St	open
Torito	Restaurant (service type not stated) · Coffee shop	Mexican · Coffee	112 N John St	open
Tufano’s Wine Bar	Bar		110 W Walnut St	open
Twisted Lemonade Factory	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · American	116 S Center St	open
Up North Pizzeria	Restaurant (service type not stated)	Pizza · Italian	108 N Center St	open
V.T.S Cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	109 W Patetown Rd	open
V.T.S Cafe	Coffee shop · Restaurant (service type not stated)	Coffee	701 S George St Ste 16	open
Waffle House Waffle House	Restaurant (service type not stated)	American	148 S. NC 581 HWY	open
Walmart Bakery	Bakery	Bakery	2908 US Highway 70 W	open
Wanda's	Casual dining · Bar		2202 N William St	open
Well Travelled Beer	Bar		201 S Center St	open
Wendy's Wendy's	Quick service	Burgers · American	2704 Us-117	open
Wendy's Wendy's	Quick service	Burgers · American	101 Nc 581 Hwy North	open
Whiskey Junction Inc.	Bar		2101 RB Nelson Hwy	open
Willow's Place	Bar		115 N John St	open
Wine & Design Goldsboro	Bar		109 Trailwater Dr	open
Yum Yum Cafe/ Sasha's Gifts	Café	Coffee	109 S Center St	open
Zaruma Gold Coffee NC at Lamar's	Café · Coffee shop	Coffee · Latin American (other)	706 S George St	open
A Drummers World Drumline Performing Arts School	Restaurant (service type not stated)		901 E Ash St	closed
Fatti-bread's	Bakery	Bakery	701 S George St Ste 18	closed
Subway	Other	Sandwiches	2035 US Highway 70 W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	60	59	—	—	—	1	SIC1987
1995	56	55	—	—	—	1	SIC1987
1996	54	51	—	—	—	3	SIC1987
1997	77	76	—	—	—	1	SIC1987
1998	68	61	27	31	2	2	NAICS1997
1999	77	69	33	32	3	3	NAICS1997
2000	66	57	27	27	2	4	NAICS1997
2001	65	57	28	26	2	3	NAICS1997
2002	69	62	32	26	3	4	NAICS1997
2003	68	61	28	30	2	5	NAICS2002
2004	76	69	33	32	3	5	NAICS2002
2005	70	63	25	33	4	5	NAICS2002
2006	67	62	24	34	3	3	NAICS2002
2007	79	72	27	41	2	5	NAICS2002
2008	80	72	29	39	3	7	NAICS2007
2009	67	58	25	28	4	8	NAICS2007
2010	71	60	24	31	4	6	NAICS2007
2011	70	59	24	29	5	6	NAICS2007
2012	69	56	20	32	2	8	NAICS2012
2013	66	56	21	30	3	6	NAICS2012
2014	65	53	18	30	3	8	NAICS2012
2015	68	56	18	33	3	9	NAICS2012
2016	76	61	22	33	4	11	NAICS2012
2017	71	59	16	35	6	9	NAICS2017
2018	66	57	15	35	6	6	NAICS2017
2019	66	59	17	35	6	6	NAICS2017
2020	68	60	18	35	6	7	NAICS2017
2021	60	52	18	31	3	7	NAICS2017
2022	64	52	21	29	—	8	NAICS2022
2023	69	53	21	29	3	10	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 27530. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
27533	1.3 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.