BMIE Market 27539

Wake County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,878 2020–2024 ACS 5-year estimate ±2,303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,709 2020–2024 ACS 5-year estimate ±640 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,692 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,020 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$145,947 2020–2024 ACS 5-year estimate ±8,978 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,885 2020–2024 ACS 5-year estimate ±118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$565,600 2020–2024 ACS 5-year estimate ±35,179 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	31.0 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27539
Restaurants per 10,000 residents	3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+55.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 27539. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.2	89	40%	+35.7
Restaurant Opportunity Score	83.1	83	35%	+29.1
Market Momentum Score	83.4	83	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,878	86	40%	+34.4
Median household income (ACS)	145,947	96	40%	+38.3
Households (ACS)	8,709	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.3	69	35%	+24.2
Restaurants per 10,000 residents (lower = more room)	5.4	90	25%	+22.6
Population (ACS)	25,878	86	20%	+17.2
Median household income (ACS)	145,947	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	55.6	92	50%	+57.5
10-year restaurant growth	27.3	69	30%	+25.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 3 · Asian 3 · Italian 3 · Mexican 3 · Bakery 2 · Coffee 2 · Ice cream / frozen desserts 2 · Indian 2 · Pizza 2 · Sandwiches 2 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 16 · Bar 4 · Quick service 4 · Food truck 3 · Bakery 2 · Café 2 · Casual dining 2 · Dessert 2 · Brewery / taproom 1 · Coffee shop 1 · Fast casual 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Akami Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	1561 E Williams St	open
Bagara & Biryani Indian Food Truck, Apex	Food truck · Restaurant (service type not stated)	Indian	1900 E Williams St	open
Basil 'n Spice	Restaurant (service type not stated)	Asian · Thai · Indian	8753 Holly Springs Rd	open
Big Sergio's Pizza and Catering	Restaurant (service type not stated)	Pizza · Italian	2127 Ten-Ten Rd	open
Blue Rain Cafe	Restaurant (service type not stated)	American	2125 Ten Ten Rd	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1581 E Williams St	open
Chevy's Ale House	Bar		1402 E Williams St	open
Cocina Mexicana	Restaurant (service type not stated) · Fast casual	Mexican · Healthy / salads / bowls	2125 Ten Ten Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	2105 Ten-Ten Rd	open
El Toluco	Restaurant (service type not stated) · Quick service		4320 Ten-Ten Rd	open
Elote Loco	Restaurant (service type not stated)		Thriftwood, Dr\n	open
Jack the Dipper Ice Cream	Dessert	Ice cream / frozen desserts	3137 McChesney Hl Lp	open
JJ Cafe	Restaurant (service type not stated)	Asian	2143 Ten Ten Rd	open
Johnny's Pizza Apex - Ten Ten & Holly Springs Road	Restaurant (service type not stated)	Pizza · Italian	8759 Holly Springs Rd	open
La Pena De Horeb	Restaurant (service type not stated)	Mexican · Latin American (other)	2125 Ten-Ten Rd	open
Lighthouse Deli, Grill & Pizza	Specialty food shop · Quick service	Sandwiches	2125 Ten Ten Rd	open
Limra Mediterranean Restaurant & Cafe	Restaurant (service type not stated)	Mediterranean	3109 McChesney Hl Lp	open
Little Hen	Restaurant (service type not stated)	American	5160 Sunset Lake Rd	open
Noah's Bakery	Bakery	Bakery	156 Restonwood Dr	open
Osteria G	Bar · Restaurant (service type not stated)	Italian	5160 Sunset Lake Rd	open
Shakey Ray's Tavern	Casual dining · Bar		5160 Sunset Lake Rd	open
Simply Healthy	Juice, smoothie, tea · Café · Bakery	Juice / smoothies · Coffee · Bakery	8753 Holly Springs Rd	open
South Line Brewing Apex Taproom & Events Venue	Brewery / taproom · Bar		2141 E Williams St #100	open
Subway	Other	Sandwiches	1561 E Williams St	open
Tacosmexiconwheels	Food truck · Restaurant (service type not stated)		1900 E Williams St	open
Taqueria la Jaliciense (Food Truck)	Food truck	Mexican	2503 Ten-Ten Rd	open
The Mocha Room	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2145 Ten-Ten Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	1417 E Williams St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	11	10	5	3	2	1	NAICS2002
2005	7	7	3	3	1	—	NAICS2002
2006	9	9	3	4	2	—	NAICS2002
2007	7	7	1	4	2	—	NAICS2002
2008	7	7	—	4	3	—	NAICS2007
2009	5	5	1	4	—	—	NAICS2007
2010	7	6	2	4	—	1	NAICS2007
2011	10	8	1	6	—	1	NAICS2007
2012	12	11	4	7	—	—	NAICS2012
2013	12	11	3	8	—	1	NAICS2012
2014	14	13	5	7	1	1	NAICS2012
2015	14	14	4	10	—	—	NAICS2012
2016	15	14	5	9	—	—	NAICS2012
2017	15	12	4	8	—	—	NAICS2017
2018	12	9	—	7	—	—	NAICS2017
2019	13	10	4	6	—	—	NAICS2017
2020	15	12	6	6	—	—	NAICS2017
2021	15	12	5	7	—	—	NAICS2017
2022	15	12	6	6	—	—	NAICS2022
2023	16	14	9	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 27539. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
27518	4.4 mi	93	2023
27540	4.9 mi	84	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.