BMIE Market 27576
Johnston County, North Carolina · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,624 2020–2024 ACS 5-year estimate ±1,915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,998 2020–2024 ACS 5-year estimate ±587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,091 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,055 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $66,831 2020–2024 ACS 5-year estimate ±6,891 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $898 2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $207,600 2020–2024 ACS 5-year estimate ±21,830 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 81.3 sq mi Census Gazetteer 2020 |
| Restaurants | 23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27576 |
| Restaurants per 10,000 residents | 10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +9.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +53.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +35.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +53.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 28 (range 25–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.81) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 70 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 27576. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.81, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. North Carolina and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 66.2 | 66 | 40% | +26.5 |
| Restaurant Opportunity Score | 72.1 | 72 | 35% | +25.2 |
| Market Momentum Score | 70.2 | 70 | 25% | +17.6 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,624 | 83 | 40% | +33.1 |
| Median household income (ACS) | 66,831 | 42 | 40% | +16.8 |
| Households (ACS) | 7,998 | 81 | 20% | +16.3 |
Restaurant Opportunity Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 53.3 | 85 | 35% | +29.7 |
| Restaurants per 10,000 residents (lower = more room) | 10.6 | 70 | 25% | +17.5 |
| Population (ACS) | 21,624 | 83 | 20% | +16.5 |
| Median household income (ACS) | 66,831 | 42 | 20% | +8.4 |
Market Momentum Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 9.5 | 67 | 50% | +33.5 |
| 10-year restaurant growth | 53.3 | 85 | 30% | +25.5 |
| 20-year restaurant growth | 35.3 | 56 | 20% | +11.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (70)
By cuisine
American 14 · Coffee 9 · Mexican 7 · Burgers 4 · Cajun, Creole, Southern 4 · Chicken / wings 4 · Dessert 4 · Pizza 4 · Bakery 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Sandwiches 3 · Caribbean 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Indian 1 · Italian 1 · Japanese 1 · Vietnamese 1
By type
Restaurant (service type not stated) 30 · Quick service 16 · Café 8 · Bar 7 · Coffee shop 5 · Dessert 5 · Bakery 4 · Casual dining 4 · Juice, smoothie, tea 3 · Food truck 2 · Brewery / taproom 1 · Catering 1 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 5110 Market Cafe | Restaurant (service type not stated) | American | 5110 N Carolina 96 | open |
| Alondra Restaurant | Restaurant (service type not stated) | Mexican · Indian | 308 S Pollock St | open |
| Asian Eatery | Restaurant (service type not stated) | Vietnamese · Asian | 103 S Raiford St | open |
| Azteca Market Inc | Restaurant (service type not stated) | Mexican | 117 Meghan Cir | open |
| Banda Burrito | Restaurant (service type not stated) | Mexican | 55 Jr Road | open |
| Big Dawg Concession Trailers | Food truck | 304 N Smithfield St | open | |
| Bojangles Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 275 US Hwy 70 E | open |
| Buck Management, Inc. Dba Mcdonald's | Restaurant (service type not stated) | 412 S Pollock St | open | |
| Cardinal Coffee Cottage | Coffee shop · Café | Coffee | 1525 Firetower Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | 201 S Endurance Way | open | |
| China One | Restaurant (service type not stated) | Chinese | 1108 S Pollock St | open |
| Coffee On Raiford | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 123 N Raiford St | open |
| Cook Out Cook Out | Quick service | Burgers · American | 603 Ricks Rd | open |
| Culver's Culver's | Quick service | open | ||
| Danoni’s | Restaurant (service type not stated) | 122 N Raiford St | open | |
| Denny's Restaurant | Restaurant (service type not stated) | 55 Jr Road | open | |
| Don Beto's Tacos Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 720 Ricks Rd | open |
| Downtown Nutrition | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 206 N Raiford St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 300 Graham St | open |
| From The Ashes | Restaurant (service type not stated) | Pizza | 103 S Raiford St | open |
| Fry Daddys Selma | Restaurant (service type not stated) | 25 Jr Rd | open | |
| Grandma s mexican kitchen | Quick service | Southwestern / Tex-Mex · Mexican | 302 S Pollock St | open |
| Hahvahd Yahd Cafe | Café · Restaurant (service type not stated) · Juice, smoothie, tea | Coffee · Juice / smoothies | 202 N Raiford St | open |
| HannahCakes Bakery | Bakery | Bakery | 102 W Main St Ste B | open |
| Hardee's Hardee's | Quick service | Burgers · American | 437 US-70 E | open |
| Hula Girl Cafe & Catering | Dessert · Catering · Café | Ice cream / frozen desserts · Coffee | 103 S Raiford St | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 905 South Pollock Street | open |
| Jimmy's Bar & Grill | Casual dining · Bar | Steakhouse | 120 Pittman Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 406 US-70 W | open |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 900 N Pollock St | open |
| La Gloria Bar | Bar | 208 W Noble St | open | |
| Latin Chimi Food Truck | Restaurant (service type not stated) | Caribbean | 302 S Pollock St | open |
| LongHorn Steakhouse LongHorn Steakhouse | Casual dining · Bar | Steakhouse · American | 151 Saint Mark Avenue | open |
| McDonald's McDonald's | Quick service | Burgers · American | 335 US-70 E | open |
| Myrick Vineyards | Winery / distillery / taproom | 205 Hatcher Rd | open | |
| North Carolina Craft House | Brewery / taproom | 67 Jr Rd Ste 200 | open | |
| Old Fashioned Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 124 N Raiford St | open |
| Old North State Food Hall | Restaurant (service type not stated) · Bar | 67 Jr Rd Ste 300 | open | |
| Olive Garden Italian Restaurant Olive Garden | Restaurant (service type not stated) | Italian | 191 St Mark Ave | open |
| Panadería y Pastelería El Rey | Bakery · Dessert | Bakery · Dessert | 1112 S Pollock St | open |
| Panda Express Panda Express | Quick service | 220 St Mark Ave | open | |
| Parkside Cafe | Café | Coffee · American | 2176 U.S. Hwy 70A E | open |
| Pelican's SnoBalls Pelican's SnoBalls- Jax Beach | Dessert | Dessert · Ice cream / frozen desserts | 107 Roxy Dr | open |
| Pixie Dust Restaurant | Bakery | Bakery · Sandwiches · American | 107 N Webb St | open |
| Pizza Inn Pizza Inn | Restaurant (service type not stated) · Quick service | Pizza | 1441 S Pollock St | open |
| Pizza Xpress | Restaurant (service type not stated) | 201 S Pollock St | open | |
| Popeye's Gas & Grill | Food truck | 6417 Nc 96 Hwy N | open | |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 419 Highway 70 East | open |
| Quantum Toad | Bar | 116 S Raiford St | open | |
| Rinconcito Latino | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 1114 S Pollock St | open |
| Robbins Nest | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 121 U.S. Hwy 70 | open |
| Sami's Pizza | Restaurant (service type not stated) | Pizza | 25 Jr Rd | open |
| Selma Hibachi & Coffee | Café · Coffee shop | Japanese · Coffee | 123 S Raiford St | open |
| Shoney's | Restaurant (service type not stated) | American | 1801 Industrial Park Dr | open |
| Simple Nutricion | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 1128 S Pollock St | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 551 St Mark Ave | open |
| Taco Rico | Restaurant (service type not stated) | Mexican · Caribbean | 302 S Pollock St | open |
| Taqueria and Pupuseria | Restaurant (service type not stated) | Mexican · Latin American (other) | 214 S Pollock St | open |
| The Alley Bar | Bar | 113 S Raiford St | open | |
| The Meltdown | Other | Sandwiches | 55 Jr Road | open |
| Tropical Restaurant | Quick service · Restaurant (service type not stated) · Bar | 318 US-70 W | open | |
| Uncle Bill's Sub & Sandwich | Specialty food shop · Quick service | Sandwiches · American | 1425 S Pollock St | open |
| Waffle House Waffle House | Casual dining | Breakfast · American | 1815 Outlet Center Dr | open |
| Wendy's Wendy's | Quick service | Burgers · American | 391 Us Highway 70 West | open |
| White Swan | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 67 Jr Rd Suite 300 | open |
| Bowl And Bubble | Juice, smoothie, tea | Tea / bubble tea | 67 Jr Rd Ste 300 | closed |
| Butter Cream | Dessert | Ice cream / frozen desserts | 67 Jr Rd Ste 300 | closed |
| Curry In A Hurry | Restaurant (service type not stated) | Indian | 67 Jr Rd Ste 300 | closed |
| Fuku Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 67 Jr Rd Ste 308 | closed |
| Kda Keith's Cookin' Llc | Restaurant (service type not stated) | BBQ | 720 Ricks Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 15 | 15 | — | — | — | — | SIC1987 |
| 1995 | 14 | 14 | — | — | — | — | SIC1987 |
| 1996 | 13 | 13 | — | — | — | — | SIC1987 |
| 1997 | 13 | 12 | — | — | — | 1 | SIC1987 |
| 1998 | 14 | 13 | 7 | 6 | — | 1 | NAICS1997 |
| 1999 | 14 | 13 | 7 | 6 | — | 1 | NAICS1997 |
| 2000 | 12 | 11 | 6 | 5 | — | 1 | NAICS1997 |
| 2001 | 12 | 11 | 6 | 5 | — | 1 | NAICS1997 |
| 2002 | 17 | 16 | 9 | 7 | — | 1 | NAICS1997 |
| 2003 | 18 | 17 | 9 | 8 | — | 1 | NAICS2002 |
| 2004 | 22 | 20 | 10 | 10 | — | 1 | NAICS2002 |
| 2005 | 21 | 20 | 9 | 11 | — | 1 | NAICS2002 |
| 2006 | 20 | 19 | 9 | 10 | — | — | NAICS2002 |
| 2007 | 24 | 24 | 11 | 12 | — | — | NAICS2002 |
| 2008 | 22 | 21 | 9 | 12 | — | 1 | NAICS2007 |
| 2009 | 22 | 21 | 10 | 11 | — | 1 | NAICS2007 |
| 2010 | 20 | 18 | 9 | 9 | — | 2 | NAICS2007 |
| 2011 | 17 | 16 | 7 | 7 | 1 | 1 | NAICS2007 |
| 2012 | 19 | 16 | 6 | 8 | 1 | 2 | NAICS2012 |
| 2013 | 17 | 15 | 6 | 7 | 1 | 1 | NAICS2012 |
| 2014 | 18 | 16 | 6 | 7 | 2 | 1 | NAICS2012 |
| 2015 | 20 | 18 | 7 | 8 | 2 | 2 | NAICS2012 |
| 2016 | 23 | 22 | 9 | 10 | 2 | 1 | NAICS2012 |
| 2017 | 21 | 20 | 6 | 10 | 3 | — | NAICS2017 |
| 2018 | 23 | 21 | 6 | 10 | 4 | — | NAICS2017 |
| 2019 | 22 | 21 | 7 | 9 | 4 | — | NAICS2017 |
| 2020 | 23 | 22 | 7 | 10 | 4 | — | NAICS2017 |
| 2021 | 24 | 24 | 8 | 10 | 5 | — | NAICS2017 |
| 2022 | 24 | 24 | 9 | 8 | 6 | — | NAICS2022 |
| 2023 | 24 | 23 | 8 | 8 | 6 | — | NAICS2022 |