BMIE Market 27591

Wake County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,838 2020–2024 ACS 5-year estimate ±1,807 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,751 2020–2024 ACS 5-year estimate ±645 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,677 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,224 2020–2024 ACS 5-year estimate ±11,457 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,341 2020–2024 ACS 5-year estimate ±126 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$312,400 2020–2024 ACS 5-year estimate ±19,049 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	66.6 sq mi Census Gazetteer 2020
Restaurants	28 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27591
Restaurants per 10,000 residents	4.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+86.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+300.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+460.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 28–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	85 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	96 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 27591. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.87, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.2	80	40%	+32.1
Restaurant Opportunity Score	84.8	85	35%	+29.7
Market Momentum Score	96.2	96	25%	+24.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,838	89	40%	+35.5
Median household income (ACS)	85,224	68	40%	+27.3
Households (ACS)	10,751	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	300	99	35%	+34.7
Restaurants per 10,000 residents (lower = more room)	9.4	75	25%	+18.6
Population (ACS)	29,838	89	20%	+17.8
Median household income (ACS)	85,224	68	20%	+13.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 96 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	86.7	94	50%	+47.1
10-year restaurant growth	300	99	30%	+29.8
20-year restaurant growth	300	97	20%	+19.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (68)

By cuisine

American 11 · Mexican 9 · Coffee 6 · Bakery 5 · Burgers 4 · Juice / smoothies 4 · Southwestern / Tex-Mex 4 · Dessert 3 · Ice cream / frozen desserts 3 · Italian 3 · Latin American (other) 3 · Pizza 3 · Sandwiches 3 · Asian 2 · BBQ 2 · Chicken / wings 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Indian 1 · Mediterranean 1 · Thai 1

By type

Restaurant (service type not stated) 33 · Bar 15 · Quick service 11 · Casual dining 8 · Café 6 · Bakery 5 · Dessert 5 · Coffee shop 4 · Juice, smoothie, tea 4 · Brewery / taproom 2 · Food truck 2 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
3rd St. Social	Bar		11 W Third St	open
41 North Coffee Co	Coffee shop · Café	Coffee · Breakfast	41 N Main St	open
Agave Mexican Bar & Grill	Casual dining · Bar	Mexican · Latin American (other)	18 W 3rd St	open
Ash & Dill Gastropub	Casual dining · Restaurant (service type not stated) · Bar	American	1 N Main St	open
Aubreys and Peedies Grill	Casual dining · Restaurant (service type not stated) · Bar	American	38 N Main St	open
Bearded Bee Brewing Company	Brewery / taproom · Bar		20 E Campen St	open
Blanchies	Restaurant (service type not stated)		2829 Wendell Blvd	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	2236 Wendell Falls Pkwy	open
Boulevard Pizza	Restaurant (service type not stated)	Pizza · Italian	2925 Wendell Blvd	open
Bravos Pizzeria	Restaurant (service type not stated)	Pizza · Italian	9 N Main St	open
Brindisi Wine Co	Bar · Restaurant (service type not stated)		10 N Main St	open
Brown Bag Bagels	Bakery	Bakery	Main Street	open
Carolina Brewing Company	Brewery / taproom · Casual dining · Bar		5 N Main St	open
Carter's Baking Company	Bakery	Bakery	4 N Main St	open
Catdaddys Bottleshop	Bar		45 N Main St	open
Ccn, Llc	Restaurant (service type not stated)		2925 Wendell Blvd	open
Chick-fil-A Chick-fil-A	Quick service		2100 Treelight Way	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2148 Treelight Way	open
Chocolates By Whitney	Dessert	Dessert	235 Cook St	open
City Barbeque	Restaurant (service type not stated)	BBQ	2140 Treelight Way	open
Country Cafe	Restaurant (service type not stated)	American	84 Hanor Ln	open
Culver's Culver's	Dessert	Burgers · Ice cream / frozen desserts · American	6001 Taylor Rd	open
Debnam Maintenance & Hauling	Restaurant (service type not stated)		485 Old Wilson Rd	open
Delicias Mexicanas Yolis	Food truck	Mexican	1726 Marshburn Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2821 Wendell Blvd	open
Don Beto's Tacos & Tequila	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5920 Taylor Rd 27591 Ste. 103	open
Duck Donuts Duck Donuts	Bakery · Dessert	Dessert · Bakery	2210 Big Falls Dr #104	open
El Salsa's Mexican Grill	Casual dining · Bar	Mexican · Latin American (other)	18 W 3rd St	open
Everest Kitchen	Restaurant (service type not stated)	Asian · Thai · Indian	25 N Main St	open
Falls Local	Casual dining · Bar		5920 Taylor Rd 27591 Ste. 101	open
Farmers & Merchants	Bar · Restaurant (service type not stated)	Mediterranean	1 N Main St	open
Great Wok Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2823 Wendell Blvd	open
Grounds Cafe	Coffee shop · Café · Restaurant (service type not stated)	Coffee · American	320 Vintage Point Ln	open
Hardee's Hardee's	Quick service	Burgers · American	2877 Wendell Boulevard	open
Jeremiah's Italian Ice Jeremiah's Italian Ice	Dessert	Ice cream / frozen desserts · Dessert	2251 Treelight Wy Ste 104	open
Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	2240 Wendell Falls Pkwy Ste 130	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	2839 Wendell Blvd #110	open
Lizard Lick Pub	Bar		2901 NC 97 Hwy	open
LOADED EATS LLC	Restaurant (service type not stated)	American	9804 Poole Rd	open
Magnificent Concessions	Restaurant (service type not stated)		601 W 3rd St	open
Marco's Pizza Marco's Pizza	Quick service		1940 Golden Spur Ln, Ste 101	open
McDonald's McDonald's	Quick service	Burgers · American	5941 Taylor Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2900 Wendell Blvd	open
Pam's Cake Pops	Bakery	Bakery	227 Forest Ln	open
Parallax Coffee Lab	Coffee shop · Café	Coffee	18 E 3rd St	open
Parkside Wendell Parkside Restaurant	Restaurant (service type not stated) · Casual dining	American	2251 Treelight Wy Ste 101	open
Pelican's Snoballs of Wendell Pelican's SnoBalls- Jax Beach	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	5172 Wendell Blvd	open
Pico De Gallo Pizza	Restaurant (service type not stated)	Italian	102 W Fourth St	open
Radiant Nutrition	Juice, smoothie, tea	Juice / smoothies	2481 Wendell Blvd	open
Sip and Shop Boutique & Main Street Kitchen + Bar	Café · Restaurant (service type not stated)	Coffee	17 N Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	6008 Taylor Rd	open
Stroke of Luck	Bar		16 E 3rd St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2859 Wendell Blvd	open
Tacos don pedro's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2971 Wendell Blvd	open
Tacos La Guachita LLC	Restaurant (service type not stated)	Mexican · Latin American (other)	450 E 3rd St	open
Taqueria Las Maravillas De Hidalgo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4226 Watkins Rd	open
Taqueria Limon	Restaurant (service type not stated)		4049 Wendell Blvd	open
Taqueria Universal 2	Food truck	Mexican	6237 Riley Hill Rd	open
The Lick Sports Lounge and Bar	Bar		2901 NC-97	open
The Little Bakery & Cafe On Main Street	Café	Coffee	4 Main Street	open
The Steel Leaf	Bar · Casual dining		10 Jones Market Sq	open
Tropical Smoothie Cafe	Juice, smoothie, tea	Juice / smoothies	1940 Golden Spur Lane Ste 104	open
Wendell Hospitality Llc	Restaurant (service type not stated)		25 N Main St	open
Wendell House	Restaurant (service type not stated)		4230 Wendell Blvd	open
Wendell nutrition club	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	4 E 3rd St	open
Wendell's Southern Flavors	Restaurant (service type not stated)	American · BBQ	84 Hanor Ln	open
Wendy's	Quick service		2297 Wendell Falls Pkwy	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	6008 Taylor Rd Ste 120	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	10	7	4	3	—	—	NAICS1997
1999	9	6	2	4	—	—	NAICS1997
2000	9	6	2	4	—	—	NAICS1997
2001	9	6	1	5	—	—	NAICS1997
2002	8	7	2	5	—	—	NAICS1997
2003	8	7	2	5	—	—	NAICS2002
2004	9	9	2	7	—	—	NAICS2002
2005	7	7	1	6	—	—	NAICS2002
2006	8	7	1	6	—	—	NAICS2002
2007	9	7	1	6	—	—	NAICS2002
2008	7	7	—	7	—	—	NAICS2007
2009	11	10	2	8	—	—	NAICS2007
2010	9	8	2	6	—	—	NAICS2007
2011	7	7	1	6	—	—	NAICS2007
2012	8	8	1	7	—	—	NAICS2012
2013	7	7	2	5	—	—	NAICS2012
2014	8	8	3	5	—	—	NAICS2012
2015	10	10	3	6	1	—	NAICS2012
2016	12	12	4	6	2	—	NAICS2012
2017	15	14	6	5	3	—	NAICS2017
2018	18	15	7	5	3	—	NAICS2017
2019	20	18	9	5	4	—	NAICS2017
2020	19	18	9	6	3	—	NAICS2017
2021	20	17	8	6	3	—	NAICS2017
2022	20	18	8	7	3	—	NAICS2022
2023	31	28	11	9	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 27591. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.