BMIE Market 27801

Edgecombe County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,532 2020–2024 ACS 5-year estimate ±710 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,222 2020–2024 ACS 5-year estimate ±443 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,740 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,978 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$44,884 2020–2024 ACS 5-year estimate ±4,583 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$859 2020–2024 ACS 5-year estimate ±66 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$115,400 2020–2024 ACS 5-year estimate ±11,439 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	66.6 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 27801
Restaurants per 10,000 residents	8.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-22.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-15.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-46.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	40 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 27801. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.10, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.2	52	40%	+20.9
Restaurant Opportunity Score	41.9	42	35%	+14.7
Market Momentum Score	18.0	18	25%	+4.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,532	81	40%	+32.4
Median household income (ACS)	44,884	10	40%	+3.9
Households (ACS)	7,222	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-22.7	13	35%	+4.5
Restaurants per 10,000 residents (lower = more room)	8.7	77	25%	+19.4
Population (ACS)	19,532	81	20%	+16.2
Median household income (ACS)	44,884	10	20%	+1.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.6	22	50%	+11.1
10-year restaurant growth	-22.7	13	30%	+3.8
20-year restaurant growth	-15	15	20%	+3.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

American 12 · Coffee 6 · Cajun, Creole, Southern 4 · Caribbean 4 · Pizza 4 · BBQ 3 · Latin American (other) 3 · Seafood 3 · Asian 2 · Bakery 2 · Burgers 2 · Chicken / wings 2 · Chinese 2 · Juice / smoothies 2 · Mexican 2 · Sandwiches 2 · Breakfast 1 · Dessert 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Steakhouse 1 · Vietnamese 1

By type

Restaurant (service type not stated) 31 · Bar 10 · Quick service 9 · Casual dining 6 · Café 5 · Bakery 2 · Coffee shop 2 · Dessert 2 · Food truck 2 · Juice, smoothie, tea 2 · Catering 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
B&D’s Cigar & Sports lounge	Bar		129 SE Main St	open
Blanche’s Bistro	Restaurant (service type not stated)		116 Tarboro St	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1834 E. Raleigh Blvd.	open
Bruno's Burger Bar	Restaurant (service type not stated)		150 E Thomas St	open
Bustin’ A Gut Maryland Style Seafood & Hot Bar – Downtown Rocky Mount	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	135 SE Main St	open
Cafe Colao Latin Restaurant	Restaurant (service type not stated) · Café	Latin American (other) · Coffee	101 N Fairview Rd	open
Checkers	Quick service · Restaurant (service type not stated)		1888 E Raleigh Blvd	open
D Chill Spot	Restaurant (service type not stated)	Caribbean	119 N Washington St	open
D Chill Spot	Restaurant (service type not stated)	Caribbean	101 N Fairview Rd	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	118 S Fairview Rd	open
Dripping Flavor by Jeraldo JayBando	Restaurant (service type not stated)		119 N Washington St	open
Elk's Club	Bar		E Goldleaf St	open
Gardner's Barbecue Gardner's Barbecue 301 Flagship Store, Catering, & Wholesale	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	835 N Fairview Rd	open
Godfather's Pizza Godfather's Pizza	Restaurant (service type not stated)	Pizza	14443 U.S. Hwy 64 Alt. West	open
Golden China Restaurant	Restaurant (service type not stated)	Chinese · Asian	135 N Fairview Rd	open
Hardee's Hardee's	Quick service	Burgers · American	1200 E Raleigh Blvd	open
Jive Turkey BBQ	Restaurant (service type not stated)		1100 Cokey Rd	open
Kafe Louverture Nc	Bakery · Café	Bakery · Coffee · Caribbean	110 Tarboro St	open
Kangaroo Express 3077	Restaurant (service type not stated)	Chinese	235 N Fairview Rd	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1120 N Fairview Rd	open
Larema Coffee House Larema Coffee House	Coffee shop · Café · Bakery	Coffee · Bakery	106 S Washington St	open
Lazeez Indian Rocky Mount	Restaurant (service type not stated) · Casual dining	Indian · American	207 E Thomas St	open
Lighthouse Grill	Restaurant (service type not stated) · Bar	American	1620 E Raleigh Blvd	open
Lillie Mae's Kitchen	Restaurant (service type not stated)		119 N Washington St	open
L’Levation Bar and Lounge	Bar		109 Tarboro St	open
Main Street Cafe II	Café · Bar	Coffee · Mexican	116 Tarboro St	open
Main Street Gastropub	Restaurant (service type not stated)		139 SE Main St	open
Mana del Cielo	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	14109 US Hwy 64 Alt W	open
Market Place	Restaurant (service type not stated)		569 E Raleigh Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	1211 East Raleigh Boulevard	open
Mi fondita los 3 Girasoles	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	138 S Fairview Rd	open
Mike & Sherry's Back Porch Oasis	Bar		2824 Deer Run	open
Mom's Fish Market & Deli	Specialty food shop · Quick service	Seafood · Sandwiches	315 N Fairview Rd	open
NABS Deli and Coffee Shop	Coffee shop	Coffee	219 NE Main St	open
Oakwood Nutrition Bar	Juice, smoothie, tea	Juice / smoothies	109 N Fairview Rd	open
Old Town Eats Food Trailer	Quick service · Food truck		Our Street	open
Phillyfried Llc	Food truck	Sandwiches · American	235 N Fairview Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1111 N Fairview Rd Edgecombe	open
Pizza Inn	Restaurant (service type not stated)	Pizza	101 N Fairview Rd	open
Real Jamaican Restaurant And Jerk Center	Restaurant (service type not stated)	Caribbean	119 N Washington St	open
RJ'S Restaurant and Party Room /Owner Rhonda Johnson	Café	American · Seafood · Coffee	14402 US Highway 64 Alt W	open
Rocky Mount Popcorn	Other · Dessert	Dessert	3728 Old Wilson Rd	open
Saigon On Main	Restaurant (service type not stated)	Vietnamese · Asian	139 SE Main St	open
Scoops on Main St.	Dessert	Ice cream / frozen desserts	209 NE Main St	open
Shack-N-Up Surf Shack	Bar		MNO Lane	open
Six Smokin' Bones	Casual dining · Bar		326 Hill St	open
Smoking Backyard BBQ & Grill Catering	Catering · Casual dining · Bar	BBQ	700 Myrtle Ave	open
Taco Bell Taco Bell	Quick service	Mexican	2644 Sunset Ave	open
Taste of Paradise	Restaurant (service type not stated)		101 Atlantic Ave	open
The Nutrition Sip	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	109 N Fairview Rd	open
The Prime Smokehouse	Restaurant (service type not stated)	Steakhouse · Cajun, Creole, Southern · BBQ · American	207 E Thomas St	open
The Prime Smokehouse	Restaurant (service type not stated)		207 E Thomas St	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	Breakfast · American		open
Washigton Street Cigar Bar And Lounge	Bar		244 S Washington St	open
Twitch Bar & Grill	Restaurant (service type not stated)		119 N Washington St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	32	—	—	—	—	SIC1987
1995	29	29	—	—	—	—	SIC1987
1996	28	27	—	—	—	1	SIC1987
1997	31	30	—	—	—	1	SIC1987
1998	31	28	10	16	1	1	NAICS1997
1999	29	26	9	15	1	1	NAICS1997
2000	24	21	8	13	—	1	NAICS1997
2001	23	20	6	14	—	1	NAICS1997
2002	24	20	6	14	—	2	NAICS1997
2003	24	20	8	12	—	1	NAICS2002
2004	21	17	6	11	—	1	NAICS2002
2005	20	15	6	9	—	2	NAICS2002
2006	22	18	7	11	—	1	NAICS2002
2007	23	20	5	15	—	1	NAICS2002
2008	21	19	5	14	—	1	NAICS2007
2009	19	17	3	14	—	1	NAICS2007
2010	21	19	4	15	—	1	NAICS2007
2011	19	17	3	14	—	1	NAICS2007
2012	22	20	4	15	1	1	NAICS2012
2013	24	22	8	13	1	1	NAICS2012
2014	20	17	5	11	1	2	NAICS2012
2015	20	17	6	11	—	2	NAICS2012
2016	18	16	3	12	1	1	NAICS2012
2017	19	17	4	12	—	—	NAICS2017
2018	20	18	4	13	—	—	NAICS2017
2019	19	18	5	12	—	—	NAICS2017
2020	19	18	4	12	—	—	NAICS2017
2021	18	17	4	12	—	—	NAICS2017
2022	19	18	5	12	—	—	NAICS2022
2023	19	17	4	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 27801. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
27815	2.0 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.