BMIE Market 28023

Rowan County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,495 2020–2024 ACS 5-year estimate ±1,650 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,081 2020–2024 ACS 5-year estimate ±531 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,175 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,966 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,257 2020–2024 ACS 5-year estimate ±8,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$976 2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$224,100 2020–2024 ACS 5-year estimate ±20,457 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	46.5 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28023
Restaurants per 10,000 residents	10.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	55 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28023. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.9	60	40%	+24.0
Restaurant Opportunity Score	46.0	46	35%	+16.1
Market Momentum Score	54.5	55	25%	+13.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,495	77	40%	+30.9
Median household income (ACS)	62,257	34	40%	+13.6
Households (ACS)	6,081	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.3	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	11.6	66	25%	+16.5
Population (ACS)	15,495	77	20%	+15.4
Median household income (ACS)	62,257	34	20%	+6.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	-5.3	21	30%	+6.3
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

American 11 · Cajun, Creole, Southern 5 · Coffee 5 · Dessert 5 · Bakery 4 · Pizza 4 · Asian 3 · BBQ 3 · Burgers 3 · Chinese 3 · Juice / smoothies 2 · Sandwiches 2 · Breakfast 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Italian 1 · Mexican 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 25 · Quick service 9 · Casual dining 6 · Dessert 5 · Bakery 4 · Bar 4 · Café 4 · Coffee shop 4 · Food truck 3 · Juice, smoothie, tea 3 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Aidileys' Coffee Stand	Coffee shop · Café	Coffee	4135 Old Beatty Ford Rd	open
Antojitos La Familia	Food truck · Dessert	Dessert	1407 N Main St	open
Ari's Pizza	Restaurant (service type not stated)	Pizza · Italian	107 N Main St	open
Billy's Asian Market	Restaurant (service type not stated)	Asian	2350 S US 29 Hwy	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	725 N. US Highway 29	open
Brian's Grill	Restaurant (service type not stated) · Casual dining	American	111 N Main St	open
Cammeray, China Grove, North Carolina	Restaurant (service type not stated)	Chinese		open
China Grove Family House	Restaurant (service type not stated)	American · Cajun, Creole, Southern	216 S Main St	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	623 US-29	open
El Girazol	Restaurant (service type not stated)		1105 S Main St	open
Ellie's Farmhouse Bakery	Bakery	Bakery	120 Crescent St	open
French Express Coffee House	Coffee shop · Café	Coffee	1620 US-29	open
Gary's Bar-B-Cue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	620 US-29	open
Grove Cartel Brewing Co.	Brewery / taproom · Casual dining · Bar		211 N Main St	open
Hardee's Hardee's	Quick service	Burgers · American	509 S US 29 Hwy	open
Hardee's / Red Burrito	Quick service		509 Hwy 29 North	open
Hardee’s	Quick service · Restaurant (service type not stated)	Burgers	509 Highway 29 N	open
Hometown Kitchen	Restaurant (service type not stated)		106 Swink St	open
Jimmie's Restaurant	Casual dining	Cajun, Creole, Southern · Breakfast · American	614 US-29	open
JJ's Deli and Sweet Shop	Specialty food shop · Quick service · Dessert · Bakery	Sandwiches · Dessert · Bakery	121 N Main St	open
Johnson's Restaurant	Casual dining · Restaurant (service type not stated)	American	1760 N Main St	open
Lawing & Son BBQ Co.	Catering · Restaurant (service type not stated)	BBQ	1655 Patterson St	open
Lucky Turn Around	Bar		1560 US-29	open
McCollum's Pub	Bar		160 Sandalwood Ln	open
MD Sweet Treats NC	Bakery · Dessert	Bakery · Dessert	1745 N Main St	open
Meadowview, China Grove, North Carolina	Restaurant (service type not stated)	Chinese		open
Native Burger	Restaurant (service type not stated)	American · Burgers	915 N Enochville Ave	open
No Way Jose's	Restaurant (service type not stated) · Casual dining	Mexican · American	303 S Main St	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	112 US-29	open
Piedmont Perks	Coffee shop	Coffee	925 N Enochville Ave	open
Piedmont Septic Tank	Restaurant (service type not stated)		255 Arcadia Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	480 US-29	open
Porky's I Llc	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1309 N Main St	open
Stag & Doe	Restaurant (service type not stated)	Steakhouse · American	1770 US-29	open
Stone Seafood	Restaurant (service type not stated) · Casual dining	Seafood · American	123 Columbus St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	615 N. Highway 29	open
Sweet Treats by Nevaeh	Dessert	Dessert · Ice cream / frozen desserts	1008 N Main St	open
Taqueria El Titi	Food truck · Restaurant (service type not stated)		1730 N Main St	open
Taste of China	Restaurant (service type not stated)	Chinese · Asian	110 US-29	open
Tea for Two	Bakery · Juice, smoothie, tea · Café	Bakery · Tea / bubble tea · Coffee	113 S Main St	open
Thai Tair	Restaurant (service type not stated)	Thai · Asian	117 N Main St	open
The Candy Shoppe on Main	Dessert	Dessert	102 S Main St	open
The Grove Juice Café	Juice, smoothie, tea	Juice / smoothies	316 N Main St Ste A	open
The Holy Grind Coffee House	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	819 S Main St	open
Tim's Place- A NC Mancave	Bar		408 W Kirk St	open
Tito’s taco’s & more # 2	Restaurant (service type not stated) · Food truck		1407 N Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	8	—	—	—	—	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	9	8	6	2	—	1	NAICS1997
1999	10	9	6	2	1	1	NAICS1997
2000	10	9	7	2	—	1	NAICS1997
2001	11	10	6	3	1	1	NAICS1997
2002	12	11	8	3	—	1	NAICS1997
2003	13	12	9	3	—	1	NAICS2002
2004	14	13	10	3	—	1	NAICS2002
2005	14	13	9	3	1	1	NAICS2002
2006	14	13	9	4	—	1	NAICS2002
2007	14	13	8	5	—	1	NAICS2002
2008	14	12	9	3	—	2	NAICS2007
2009	16	14	9	5	—	2	NAICS2007
2010	18	15	11	4	—	3	NAICS2007
2011	16	14	10	4	—	2	NAICS2007
2012	18	16	8	8	—	2	NAICS2012
2013	22	19	11	8	—	2	NAICS2012
2014	19	16	10	6	—	2	NAICS2012
2015	18	17	10	7	—	1	NAICS2012
2016	15	14	7	7	—	1	NAICS2012
2017	16	15	9	6	—	—	NAICS2017
2018	18	16	9	6	—	—	NAICS2017
2019	18	16	9	6	—	—	NAICS2017
2020	16	15	8	6	—	—	NAICS2017
2021	16	15	7	7	—	—	NAICS2017
2022	17	14	7	6	—	—	NAICS2022
2023	22	18	8	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28023. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
28088	1.8 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.