BMIE Market 28146
Rowan County, North Carolina · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 31,292 2020–2024 ACS 5-year estimate ±2,132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,649 2020–2024 ACS 5-year estimate ±719 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 27,614 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,701 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,279 2020–2024 ACS 5-year estimate ±7,037 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $967 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $247,700 2020–2024 ACS 5-year estimate ±11,995 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 97.1 sq mi Census Gazetteer 2020 |
| Restaurants | 29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28146 |
| Restaurants per 10,000 residents | 4.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +61.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +93.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +163.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +222.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 30–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 79 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 72 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 91 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 28146. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.88, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. North Carolina and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 72.3 | 72 | 40% | +28.9 |
| Restaurant Opportunity Score | 77.3 | 77 | 35% | +27.1 |
| Market Momentum Score | 91.1 | 91 | 25% | +22.8 |
Consumer Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 31,292 | 90 | 40% | +35.9 |
| Median household income (ACS) | 69,279 | 46 | 40% | +18.3 |
| Households (ACS) | 12,649 | 90 | 20% | +18.1 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 93.3 | 90 | 35% | +31.4 |
| Restaurants per 10,000 residents (lower = more room) | 9.3 | 75 | 25% | +18.8 |
| Population (ACS) | 31,292 | 90 | 20% | +17.9 |
| Median household income (ACS) | 69,279 | 46 | 20% | +9.2 |
Market Momentum Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 61.1 | 92 | 50% | +46.3 |
| 10-year restaurant growth | 93.3 | 90 | 30% | +27.0 |
| 20-year restaurant growth | 163.6 | 90 | 20% | +17.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (67)
By cuisine
American 13 · Mexican 8 · Pizza 8 · Coffee 5 · Sandwiches 5 · Chicken / wings 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Breakfast 3 · Chinese 3 · Dessert 3 · Asian 2 · Bakery 2 · BBQ 2 · Healthy / salads / bowls 2 · Italian 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Burgers 1 · Cajun, Creole, Southern 1 · Hot dogs 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 43 · Quick service 12 · Bar 9 · Casual dining 7 · Dessert 5 · Café 4 · Food truck 4 · Juice, smoothie, tea 4 · Coffee shop 3 · Other 3 · Bakery 2 · Delivery-focused 1 · Fast casual 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| After Dock Restaurant And Grill At Tamarac Marina | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 9120 Bringle Ferry Rd | open |
| Applebee's Grill + Bar | Bar · Restaurant (service type not stated) | 205 Faith Rd | open | |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 1311 Jake Alexander Blvd S | open |
| Backwoods smokehouse | Food truck · Restaurant (service type not stated) · Casual dining | American | 1135 Inglewood Ln | open |
| Breakfastime Breakfastime | Restaurant (service type not stated) · Casual dining | Breakfast · American | 1602 Jake Alexander Blvd S | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 1519 East Innes Street | open |
| Capriano's | Restaurant (service type not stated) | Italian · Pizza | 231 Faith Rd | open |
| Chester's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 1105 Peeler Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | 260 Tingle Drive | open | |
| China Garden | Restaurant (service type not stated) | Chinese · Asian | 310 North Salisbury GQ Avenue | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1527 E Innes St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 122 Avalon Drive | open |
| East Coast Wings + Grill East Coast Wings + Grill | Casual dining · Bar | Chicken / wings | 211 Faith Rd | open |
| El Acapulco | Restaurant (service type not stated) | Mexican | 215 N Salisbury Gq Ave | open |
| Evelyn’s Reserve Cigar Lounge | Bar | 1301 E Innes St | open | |
| Faith Corner Cafe | Coffee shop · Café | Coffee | 529 Faith Rd | open |
| Farmhouse Restaurant | Restaurant (service type not stated) | American | 1602 Jake Alexander Blvd | open |
| Firewater Restaurant And Bar | Restaurant (service type not stated) | Breakfast | 122 Avalon Dr | open |
| Frontier Coffee Shop - Rowan County | Coffee shop · Café | Coffee | 6190 US Highway 52 | open |
| Heavenly Scoops Creamery | Dessert | Ice cream / frozen desserts · Dessert | 322 S Salisbury Ave | open |
| Hendrix BBQ in Spencer | Restaurant (service type not stated) · Bar | American | 615 N Salisbury Ave | open |
| High Rock Boat and Ski Club | Bar | 257 Boat Club Ln | open | |
| Honey Baked Ham The Honey Baked Ham Company | Quick service · Specialty food shop · Restaurant (service type not stated) | Sandwiches | 120 Summit Park Drive #200 | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 5035 Faith Road | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 7940 Bringle Ferry Road | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 275 Bendix Rd | open |
| IROCK CAFE | Café · Restaurant (service type not stated) | Coffee · American | 6245 US-52 | open |
| Italy Cafe | Restaurant (service type not stated) | 231 Faith Rd | open | |
| Jersey Mike's Subs | Other | Sandwiches | 323 Faith Rd | open |
| Knead It More - Dough and Sweets | Bakery · Food truck | Bakery | 4390 Mt Hope Church Rd | open |
| Lakeview Family Restaurant | Restaurant (service type not stated) | American · Pizza | 9185 Bringle Ferry Rd | open |
| Lonestar Steakhouse & Saloon | Restaurant (service type not stated) | Steakhouse | 115 Faith Rd | open |
| Los Arcos Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 1311 Klumac Rd | open |
| M & K BBQ | Restaurant (service type not stated) | BBQ | 215 S Salisbury Ave. | open |
| M&K Trolley Espresso | Coffee shop · Juice, smoothie, tea | Coffee · Tea / bubble tea · Juice / smoothies | 908 N Salisbury GQ Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1105 Peeler Rd | open |
| Mottzarellas | Restaurant (service type not stated) · Casual dining | Pizza · American | 128 S Salisbury Ave | open |
| Mr.Gatti's | Restaurant (service type not stated) | Pizza | 122 Avalon Dr | open |
| Naple's Cafe | Restaurant (service type not stated) | Chinese | 128 S Salisbury Gq Ave | open |
| Old Stone Winery | Winery / distillery / taproom | 6245 US Highway 52 | open | |
| Pancho Villas Mexican Grill and Bar | Casual dining · Bar | Mexican · Latin American (other) | 1510 Stokes Ferry Rd | open |
| Pelican's SnoBalls Pelican's SnoBalls- Jax Beach | Dessert | Dessert | 1708 E Innes St | open |
| Piedmont Cheerwine Bottling Company | Restaurant (service type not stated) · Other | 1413 Jake Alexander Blvd S | open | |
| Planet Smoothie Planet Smoothie | Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts · Healthy / salads / bowls · Dessert | 343 Faith Rd Ste 12 | open |
| Raise the Roost | Restaurant (service type not stated) | 1215 Long Ferry Rd | open | |
| Salsarita's Fresh Mexican Grill | Restaurant (service type not stated) | Mexican | 120 Summit Dr., #600 | open |
| Salsarita's Fresh Mexican Grill Salsarita's Fresh Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 120 Summit Park Dr #600 | open |
| Slice of Heaven Pizza & Wings | Restaurant (service type not stated) | Pizza · Chicken / wings · Italian | 312 N Salisbury Gq Ave | open |
| Sno Biz of GQ | Dessert · Restaurant (service type not stated) · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 173-207 Dunns Mountain Church Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 314 N Salisbury Ave | open |
| Tacos Dona Lupe | Food truck | Mexican | 388 Leach Rd | open |
| Tamarac Marine Camp Ground | Restaurant (service type not stated) | 9118 Bringle Ferry Rd | open | |
| Taqueria Jalisco | Food truck | Mexican | open | |
| Tenderfix By Noah Schnapp | Quick service | 105 Faith Rd | open | |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 275 Tingle Dr | open |
| The Cake Attic | Bakery | Bakery | 334 Stafford Estates Dr | open |
| The Hotdog Shack | Quick service | Hot dogs · American | 408 US-52 | open |
| The Lodge at Wrenwood Ct. | Bar | 1308 Wrenwood Ct, Salisbury, NC 28146-8685, United States | open | |
| The Phoenix Snack and Soda Shop | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 905 Webb Rd | open |
| The Smoke Pit The Smoke Pit Salisbury | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 509 Faith Rd | open |
| Top China | Restaurant (service type not stated) | Chinese · Asian | 239 Faith Rd | open |
| Triple G Inc | Restaurant (service type not stated) | 301 Faith Rd | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 120 Summit Park Dr | open |
| Wahoo' s diner | Restaurant (service type not stated) | American | 110 S Salisbury Gq Ave | open |
| Waters Edge Dock and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 257 Boat Club Ln | open |
| Which Wich Superior Sandwiches - Salisbury | Other | Sandwiches | 235 Faith Rd | open |
| Zaxby's Zaxby's | Restaurant (service type not stated) · Quick service | Chicken / wings | 301 Faith Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 9 | — | — | — | — | SIC1987 |
| 1995 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1996 | 11 | 10 | — | — | — | 1 | SIC1987 |
| 1997 | 12 | 11 | — | — | — | 1 | SIC1987 |
| 1998 | 13 | 12 | 10 | 2 | — | — | NAICS1997 |
| 1999 | 16 | 15 | 12 | 3 | — | — | NAICS1997 |
| 2000 | 11 | 10 | 8 | 2 | — | — | NAICS1997 |
| 2001 | 12 | 11 | 8 | 3 | — | — | NAICS1997 |
| 2002 | 15 | 14 | 11 | 2 | 1 | — | NAICS1997 |
| 2003 | 12 | 11 | 8 | 2 | 1 | — | NAICS2002 |
| 2004 | 9 | 7 | 6 | 1 | — | — | NAICS2002 |
| 2005 | 11 | 11 | 7 | 3 | 1 | — | NAICS2002 |
| 2006 | 14 | 14 | 9 | 4 | 1 | — | NAICS2002 |
| 2007 | 17 | 17 | 9 | 5 | 3 | — | NAICS2002 |
| 2008 | 19 | 19 | 12 | 5 | 2 | — | NAICS2007 |
| 2009 | 15 | 14 | 6 | 5 | 3 | 1 | NAICS2007 |
| 2010 | 14 | 13 | 6 | 5 | 2 | 1 | NAICS2007 |
| 2011 | 14 | 14 | 8 | 5 | 1 | — | NAICS2007 |
| 2012 | 17 | 17 | 10 | 5 | 2 | — | NAICS2012 |
| 2013 | 15 | 15 | 8 | 5 | 1 | — | NAICS2012 |
| 2014 | 16 | 16 | 9 | 5 | 1 | — | NAICS2012 |
| 2015 | 13 | 13 | 7 | 5 | 1 | — | NAICS2012 |
| 2016 | 18 | 17 | 7 | 8 | 2 | — | NAICS2012 |
| 2017 | 20 | 20 | 10 | 7 | 3 | — | NAICS2017 |
| 2018 | 18 | 18 | 9 | 6 | 3 | — | NAICS2017 |
| 2019 | 20 | 20 | 10 | 8 | — | — | NAICS2017 |
| 2020 | 23 | 22 | 11 | 7 | 4 | — | NAICS2017 |
| 2021 | 23 | 23 | 13 | 7 | 3 | — | NAICS2017 |
| 2022 | 26 | 26 | 14 | 9 | 3 | — | NAICS2022 |
| 2023 | 29 | 29 | 15 | 11 | 3 | — | NAICS2022 |