BMIE Market 28147

Rowan County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,812 2020–2024 ACS 5-year estimate ±1,793 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,555 2020–2024 ACS 5-year estimate ±510 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,697 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,845 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,060 2020–2024 ACS 5-year estimate ±7,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,158 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$268,600 2020–2024 ACS 5-year estimate ±16,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	77.6 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28147
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+29.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,650.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 28–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28147. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.8	67	40%	+26.7
Restaurant Opportunity Score	46.8	47	35%	+16.4
Market Momentum Score	46.2	46	25%	+11.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,812	86	40%	+34.3
Median household income (ACS)	65,060	39	40%	+15.6
Households (ACS)	9,555	85	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.4	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	13.6	58	25%	+14.5
Population (ACS)	25,812	86	20%	+17.2
Median household income (ACS)	65,060	39	20%	+7.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.9	59	50%	+29.6
10-year restaurant growth	-5.4	21	30%	+6.2
20-year restaurant growth	29.6	52	20%	+10.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (84)

By cuisine

American 16 · Mexican 11 · Coffee 8 · Pizza 8 · Sandwiches 7 · Burgers 5 · Chicken / wings 5 · Dessert 5 · Ice cream / frozen desserts 5 · Asian 4 · Bakery 4 · Cajun, Creole, Southern 4 · Japanese 4 · Juice / smoothies 4 · Chinese 3 · Healthy / salads / bowls 3 · Latin American (other) 3 · BBQ 2 · Breakfast 2 · Italian 2 · Seafood 2 · Steakhouse 2 · Caribbean 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 44 · Quick service 23 · Dessert 10 · Bakery 6 · Casual dining 6 · Café 5 · Bar 4 · Coffee shop 4 · Juice, smoothie, tea 4 · Food truck 3 · Specialty food shop 3 · Fast casual 2 · Other 2 · Winery / distillery / taproom 2

Name	Type	Cuisine	Address	Status
32 Below	Dessert	Ice cream / frozen desserts	3599 Mooresville Rd	open
American Jukebox Drive In	Restaurant (service type not stated)		6266 US-601	open
Arby's	Quick service · Restaurant (service type not stated)		2125 Statesville Blvd	open
Archies Tropical Cuisines	Restaurant (service type not stated)	Caribbean	1953 Jake Alexander Blvd W	open
Baskin-Robbins Baskin-Robbins	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	715 Jake Alexander Blvd W	open
Be Bops	Casual dining	American	5815 S Main St	open
BEE HIVE	Food truck		1620 HWY 29S CHINA GROVE	open
Biscuitville Biscuitville	Quick service	Breakfast · American	515 Jake Alexander Blvd W	open
Blue Bay Seafood Restaurant Blue Bay Seafood of Albemarle Inc	Restaurant (service type not stated)	Seafood · American	2050 Statesville Blvd	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	975 Peeler Road	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1939 W Jake Alexander Blvd	open
Buccaneer Lounge	Bar		440 Barringer Rd	open
Burger King Burger King	Quick service	Burgers · American	700 West Jake Alexander Blvd	open
Carriage Room	Casual dining · Restaurant (service type not stated) · Bar		2141 Statesville Blvd	open
Cauble Creek Vineyard	Winery / distillery / taproom		700 Cauble Farm Rd	open
Cauble Creek Vineyard	Winery / distillery / taproom · Restaurant (service type not stated)		202 Miller Chapel Rd	open
Chick-fil-A	Restaurant (service type not stated)	Chicken / wings	1935 Jake Alexander Blvd W	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	2134 Statesville Blvd	open
Cicis Salisbury	Restaurant (service type not stated)	Pizza	803-805 Jake Alexander Blvd S	open
Classic Custom Carts	Restaurant (service type not stated)	Pizza	1710 Jake Alexander Blvd W	open
Country Donutz	Bakery · Dessert	Dessert · Bakery	475 Jake Alexander Blvd W	open
Culver's Culver's	Quick service	Burgers · American	730 Jake Alexander Blvd S	open
Dairy Queen Dairy Queen	Quick service		2143-D Statesville Blvd	open
Dunkin'	Coffee shop	Coffee	985 Peeler Rd	open
Dunkin' Dunkin'	Quick service		715 Jake Alexander Blvd W	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	715 Jake Alexander Blvd W	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	3410 S Main St Wilcohess	open
El Solesito	Restaurant (service type not stated)	Latin American (other) · Mexican	793 Airport Rd	open
Fast Food Merchandisers	Quick service		380 Circle M Dr	open
Fire Mountain	Restaurant (service type not stated)	American	730 Jake Alexander Blvd S	open
Fleming Candy Co	Dessert		3680 S Main St	open
Fusion Mexican Grill	Food truck	Mexican	5810 S Main St	open
Graham's Grocery & Grill	Restaurant (service type not stated)		5520 Sherrills Ford Rd	open
Great American Cookies	Dessert	Dessert	1935 Jake Alexander Blvd W	open
Hendrix Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2488 Statesville Blvd	open
Hershey Ice Cream Corporation	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	710 Corporate Cir	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	939 Jake Alexander Blvd S	open
Ichiban Japanese Seafood Steakhouse	Restaurant (service type not stated)	Japanese · Steakhouse · Seafood	1005 Klumac Rd	open
Il Colosseo Italian Restaurant and Pizzeria	Restaurant (service type not stated)	Italian · Pizza	716 Jake Alexander Blvd W	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	850 Jake Alexander Blvd.West, Ste. E	open
Jeter's Deli Cafe	Specialty food shop · Quick service · Casual dining · Café	Sandwiches · Coffee · American	702 Jake Alexander Blvd W	open
Jimbo's Carport	Quick service	American · Mexican	509 Sunset Dr	open
Juice Life	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	712 Jake Alexander Blvd W	open
Katana Japanese Fusion	Restaurant (service type not stated)	Japanese · Asian	475 Jake Alexander Blvd W #101	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1006 Mooresville Road	open
La Patrona Restaurante	Restaurant (service type not stated)		2168 Statesville Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2143 Statesville Blvd	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse · American	1371 Klumac Rd	open
Marlow's Bar-b-q & Seafood	Restaurant (service type not stated)	BBQ	2030 Statesville Blvd	open
Massimo's Artisan Sandwich Shoppe	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	819 Jake Alexander Blvd S	open
Mazatlan Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	805 Jake Alexander Blvd S	open
McDonald's McDonald's	Quick service	Burgers · American	1957 Jake Alexander Boulevard West	open
Mi Salvador Bakery	Bakery	Bakery	3001 S Main St Unit 1010	open
Monterrey Mexican Restaurant Monterrey - Evans	Restaurant (service type not stated) · Bar	Mexican	2094 Statesville Blvd	open
Monterrey Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	905 Klumac Rd	open
Mr Cone Ice Cream Truck	Dessert · Juice, smoothie, tea · Bakery	Ice cream / frozen desserts · Juice / smoothies · Bakery	1550 Airport Rd	open
Napoli's Pizza	Restaurant (service type not stated)	Pizza	1935 Jake Alexander Blvd W	open
Niyoshi Express	Restaurant (service type not stated)	Japanese · Asian	817 Jake Alexander Blvd S	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	1425 Klumac Rd	open
Peking Chinese Restaurant	Restaurant (service type not stated)	Chinese	1935 Jake Alexander Blvd W	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	520 Jake Alexander Blvd W	open
Sabaidee Thai & Sushi	Restaurant (service type not stated)	Thai · Sushi · Japanese	2204 S Main St	open
Sabe A Salud	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	1953 Jake Alexander Blvd W	open
Sagebrush Steak House	Restaurant (service type not stated)		428 Jake Alexander Blvd S	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1303 Klumac Rd	open
Stroville	Bar		321 E Chamblee Dr	open
Subway	Other	Sandwiches	985 Peeler Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	475 Jake Alexander Blvd West Suite 107	open
Subway	Other	Sandwiches	807 Jake Alexander Blvd S	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	510 Jake Alexander Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	2070 Statesville Blvd	open
Taqueria El Centenario	Restaurant (service type not stated)	Mexican · Latin American (other)	3005 S Main St	open
Taqueria Guanajuato	Restaurant (service type not stated) · Casual dining	Mexican · American	1106 Mooresville Rd	open
Taqueria Lucero	Food truck	Mexican	3302 S Main St	open
TCBY	Dessert	Ice cream / frozen desserts	1935 Jake Alexander Blvd W	open
The Round About Grill	Café · Casual dining	Sandwiches · Coffee · American	5520 Sherrills Ford Rd	open
Thelma's Down Home Cooking	Restaurant (service type not stated)	Cajun, Creole, Southern	1935 Jake Alexander Blvd W	open
Ting Hao Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	519 Jake Alexander Blvd W G	open
Village Inn Pizza Salisbury Village Inn Pizza	Restaurant (service type not stated) · Fast casual	Pizza · Healthy / salads / bowls	2138 Statesville Blvd	open
Waffle House Waffle House	Casual dining	American · Breakfast	936 Jake Alexander Blvd S	open
Wendy's Wendy's	Quick service	Burgers · American	825 S. Jake Alexander Blvd	open
WOW US601	Quick service · Restaurant (service type not stated)	Burgers	6266 US-601	open
Zaxby's Zaxby's	Fast casual	Chicken / wings · Healthy / salads / bowls · American	1030 W Jake Alexander Blvd	open
Jasmines Restaurant	Restaurant (service type not stated)		530 Jake Alexander Blvd S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	2	—	—	—	2	SIC1987
1995	11	9	—	—	—	2	SIC1987
1996	12	7	—	—	—	5	SIC1987
1997	12	10	—	—	—	2	SIC1987
1998	20	17	11	6	—	2	NAICS1997
1999	23	19	11	8	—	3	NAICS1997
2000	26	22	11	10	—	3	NAICS1997
2001	24	22	10	10	1	2	NAICS1997
2002	24	23	12	10	—	1	NAICS1997
2003	28	27	15	11	—	1	NAICS2002
2004	28	26	13	12	—	1	NAICS2002
2005	33	31	17	13	—	1	NAICS2002
2006	30	28	12	13	1	1	NAICS2002
2007	29	27	11	13	1	1	NAICS2002
2008	32	30	12	14	1	1	NAICS2007
2009	32	31	12	17	—	1	NAICS2007
2010	35	34	16	16	—	1	NAICS2007
2011	34	33	17	14	—	1	NAICS2007
2012	39	36	19	14	1	3	NAICS2012
2013	41	37	18	16	1	4	NAICS2012
2014	39	37	18	15	1	2	NAICS2012
2015	39	37	18	15	1	2	NAICS2012
2016	37	35	17	13	2	2	NAICS2012
2017	37	35	15	17	—	—	NAICS2017
2018	36	34	14	17	—	—	NAICS2017
2019	37	34	14	17	—	—	NAICS2017
2020	37	35	14	18	—	—	NAICS2017
2021	35	33	14	17	—	—	NAICS2017
2022	34	33	15	16	—	—	NAICS2022
2023	38	35	16	15	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28147. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.