BMIE Market 28159

Rowan County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,250 2020–2024 ACS 5-year estimate ±125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,321 2020–2024 ACS 5-year estimate ±183 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,108 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,351 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,036 2020–2024 ACS 5-year estimate ±22,795 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.7 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$932 2020–2024 ACS 5-year estimate ±303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$200,300 2020–2024 ACS 5-year estimate ±27,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.2 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28159
Restaurants per 10,000 residents	22.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+133.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 5–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	46 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	48 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28159. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	46.4	46	40%	+18.5
Restaurant Opportunity Score	47.2	47	35%	+16.5
Market Momentum Score	47.6	48	25%	+11.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,250	53	40%	+21.4
Median household income (ACS)	63,036	35	40%	+14.1
Households (ACS)	1,321	54	20%	+10.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	21.5	34	25%	+8.4
Population (ACS)	3,250	53	20%	+10.7
Median household income (ACS)	63,036	35	20%	+7.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	16.7	44	20%	+8.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

American 3 · Asian 2 · Cajun, Creole, Southern 2 · Bakery 1 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Coffee 1 · European 1 · Hot dogs 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 8 · Quick service 3 · Casual dining 2 · Food truck 2 · Bakery 1 · Café 1

Name	Type	Cuisine	Address	Status
5 Star Commissary and More	Food truck · Restaurant (service type not stated)		1205 N Salisbury Ave	open
Be Bops	Casual dining · Restaurant (service type not stated)	American	320 S Salisbury Ave	open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	310 N Salisbury Ave	open
Fleming Street Bakery & Southern Cuisine	Bakery	Cajun, Creole, Southern · Bakery · American	400 S Salisbury Ave Ste a	open
Hendrix Barbecue	Restaurant (service type not stated)	BBQ	615 N Salisbury Ave	open
Italy Cafe	Café	Coffee	1205 N Salisbury Ave	open
Our Place Cafe	Restaurant (service type not stated)	Burgers	111 5th St	open
Pinocchio's Italian Restaurant	Restaurant (service type not stated)	Italian · European	518 S Salisbury Ave	open
Queso Salsa	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	318 S Salisbury Ave	open
Roger Dogs	Quick service · Casual dining	Hot dogs · American	111 5th St	open
Spring Garden Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	303 N Salisbury Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	305 N Salisbury Ave	open
Thai Smile Street Food	Food truck	Thai · Asian	1205 N Salisbury Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	8	7	3	4	—	—	NAICS1997
1999	8	7	3	4	—	—	NAICS1997
2000	9	8	3	5	—	—	NAICS1997
2001	8	8	4	4	—	—	NAICS1997
2002	8	8	3	5	—	—	NAICS1997
2003	6	6	2	4	—	—	NAICS2002
2004	8	8	4	4	—	—	NAICS2002
2005	10	10	4	6	—	—	NAICS2002
2006	8	8	5	3	—	—	NAICS2002
2007	7	7	4	3	—	—	NAICS2002
2008	7	7	4	3	—	—	NAICS2007
2009	9	8	5	3	—	1	NAICS2007
2010	8	7	5	2	—	1	NAICS2007
2011	7	7	4	3	—	—	NAICS2007
2012	8	8	4	4	—	—	NAICS2012
2013	6	6	2	4	—	—	NAICS2012
2014	6	6	2	4	—	—	NAICS2012
2015	6	6	2	4	—	—	NAICS2012
2016	7	7	2	5	—	—	NAICS2012
2017	7	7	3	4	—	—	NAICS2017
2018	7	7	—	5	—	—	NAICS2017
2019	7	6	—	4	—	—	NAICS2017
2020	7	6	—	4	—	—	NAICS2017
2021	7	6	—	4	—	—	NAICS2017
2022	7	6	3	3	—	—	NAICS2022
2023	8	7	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28159. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
28039	1.0 mi	1	2012
28144	2.0 mi	74	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.