BMIE Market 28333

Wayne County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,534 2020–2024 ACS 5-year estimate ±1,161 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,515 2020–2024 ACS 5-year estimate ±367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,830 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,906 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,188 2020–2024 ACS 5-year estimate ±8,089 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$861 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$97,100 2020–2024 ACS 5-year estimate ±8,903 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	45.7 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28333
Restaurants per 10,000 residents	0.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+150.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 6–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.78) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	48 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	89 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28333. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.78, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	48.5	48	40%	+19.4
Restaurant Opportunity Score	73.9	74	35%	+25.9
Market Momentum Score	88.6	89	25%	+22.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,534	72	40%	+28.6
Median household income (ACS)	50,188	15	40%	+6.0
Households (ACS)	3,515	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	150	95	35%	+33.4
Restaurants per 10,000 residents (lower = more room)	4.8	93	25%	+23.2
Population (ACS)	10,534	72	20%	+14.3
Median household income (ACS)	50,188	15	20%	+3.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	150	95	30%	+28.6
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 4 · Mexican 3 · Chicken / wings 2 · Latin American (other) 2 · Pizza 2 · BBQ 1 · Cajun, Creole, Southern 1 · Coffee 1 · Dessert 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 10 · Casual dining 3 · Quick service 3 · Bar 2 · Bakery 1 · Coffee shop 1 · Delivery-focused 1 · Dessert 1

Name	Type	Cuisine	Address	Status
Alligator Landing	Bar		Eagles nest road	open
Arrington Mart	Restaurant (service type not stated) · Casual dining	American	1805 Bill Ln Blvd	open
Case Farms	Restaurant (service type not stated)	Chicken / wings	330 Pecan Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	104 Five Points Road	open
Dunkin'	Bakery · Dessert	Dessert	2775 US Highway 117 S, WilcoHess	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated)	Coffee	2775 Us Highway 117 S Wilcohess	open
Grady's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3096 Arrington Bridge Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3885 US 117 South Alt	open
La Cuata Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	4348 US-117-ALT	open
Pollos asados al carbón	Restaurant (service type not stated)	Mexican · Latin American (other)	107 Sundance Trl	open
Rochelle's Grillhouse	Quick service · Restaurant (service type not stated) · Casual dining	American	133 Webber Ln	open
Roseli Pizza, Subs, and Hot wings	Restaurant (service type not stated)	Sandwiches · Pizza	102 Oberry Rd	open
Tacos To Go	Restaurant (service type not stated)	Mexican · Latin American (other)	142 Five Points Rd	open
The Dawg House	Bar · Quick service	Seafood	4033 Arrington Bridge Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	3	3	1	2	—	—	NAICS1997
1999	3	3	1	2	—	—	NAICS1997
2000	3	3	1	2	—	—	NAICS1997
2001	2	2	1	1	—	—	NAICS1997
2002	2	2	1	1	—	—	NAICS1997
2003	1	1	—	1	—	—	NAICS2002
2004	1	1	—	1	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	1	1	—	1	—	—	NAICS2007
2010	1	1	—	1	—	—	NAICS2007
2011	2	2	1	1	—	—	NAICS2007
2012	2	2	1	1	—	—	NAICS2012
2013	2	2	1	1	—	—	NAICS2012
2014	2	2	1	1	—	—	NAICS2012
2015	2	2	1	1	—	—	NAICS2012
2016	2	2	1	1	—	—	NAICS2012
2017	4	4	—	—	—	—	NAICS2017
2018	4	4	—	—	—	—	NAICS2017
2019	3	3	—	—	—	—	NAICS2017
2020	4	4	—	—	—	—	NAICS2017
2021	6	6	4	—	—	—	NAICS2017
2022	6	6	3	3	—	—	NAICS2022
2023	5	5	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28333. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
27531	4.9 mi	1	2011

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.