BMIE Market 28366

Sampson County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,769 2020–2024 ACS 5-year estimate ±689 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,602 2020–2024 ACS 5-year estimate ±237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,061 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,213 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$53,310 2020–2024 ACS 5-year estimate ±12,083 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.8 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$948 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$152,400 2020–2024 ACS 5-year estimate ±16,666 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	86.0 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28366
Restaurants per 10,000 residents	9.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+80.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+125.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+28.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	42 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28366. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	41.6	42	40%	+16.6
Restaurant Opportunity Score	55.4	55	35%	+19.4
Market Momentum Score	88.4	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,769	56	40%	+22.4
Median household income (ACS)	53,310	19	40%	+7.7
Households (ACS)	1,602	57	20%	+11.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	125	95	35%	+33.2
Restaurants per 10,000 residents (lower = more room)	23.9	29	25%	+7.2
Population (ACS)	3,769	56	20%	+11.2
Median household income (ACS)	53,310	19	20%	+3.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	80	94	50%	+47.0
10-year restaurant growth	125	95	30%	+28.4
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 8 · Mexican 5 · BBQ 3 · Burgers 3 · Cajun, Creole, Southern 2 · Coffee 2 · Latin American (other) 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Chicken / wings 1 · Chinese 1 · Pizza 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 13 · Quick service 4 · Casual dining 3 · Bar 2 · Café 2 · Bakery 1 · Coffee shop 1 · Dessert 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
AYUMI Coffee & More	Coffee shop · Café	Coffee	302 E Weeks Cir	open
Celia's	Restaurant (service type not stated) · Casual dining	American	502 Main St	open
China Wok China Wok El Salvador	Restaurant (service type not stated)	Chinese · Asian	312 Main St	open
Dee Lee's Delights	Dessert · Quick service · Specialty food shop · Bakery	Bakery · Sandwiches	100 Candy Farm Ln	open
Eddie's Cafe	Restaurant (service type not stated)	BBQ	502 Main St	open
Hardee's Hardee's	Quick service	Burgers · American	105 W Weeksdale Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	209 Mount Olive Drive	open
La Costena 2	Restaurant (service type not stated)	Mexican · Latin American (other)	14076 Spiveys Corner Hwy	open
McDonald's McDonald's	Quick service	Burgers · American	1501 Harnett-Dunn Hwy	open
Midway Grillin'	Casual dining · Bar	BBQ · American	15215 Spiveys Corner Hwy	open
Old Store Cafe	Restaurant (service type not stated)	American · Cajun, Creole, Southern	Harper House Rd	open
Parkside Sports Grille	Casual dining · Bar	American	521 Clinton St	open
Smithfield's Chicken 'N Bar-B-Q Smithfield's Chicken 'N Bar-B-Q	Restaurant (service type not stated)	BBQ · Chicken / wings · American	1380 Harnett-Dunn Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1420 Harnett-Dunn Hwy	open
Taco Rico Taco Rico	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	203 Fayetteville St	open
Taqueria angel	Restaurant (service type not stated)	Mexican	106 Clinton St	open
Taqueria Lopez	Restaurant (service type not stated)	Mexican · Latin American (other)	128 E Weeks Cir	open
The Farm House Cafe and Bakery	Café	Cajun, Creole, Southern · Coffee · American	301 Raleigh St	open
The Soda Shop	Restaurant (service type not stated)	Burgers	200 Raleigh Street	open
Tortilleria Los Remedios	Restaurant (service type not stated)	Mexican	200 Clinton St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	7	—	—	—	1	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	7	2	5	—	—	NAICS1997
1999	9	8	3	5	—	—	NAICS1997
2000	9	8	2	6	—	—	NAICS1997
2001	8	7	1	6	—	—	NAICS1997
2002	9	8	1	7	—	—	NAICS1997
2003	7	6	—	6	—	—	NAICS2002
2004	6	5	—	5	—	—	NAICS2002
2005	6	5	—	5	—	—	NAICS2002
2006	7	6	1	5	—	—	NAICS2002
2007	10	9	2	6	1	—	NAICS2002
2008	6	5	2	3	—	—	NAICS2007
2009	6	5	2	3	—	—	NAICS2007
2010	6	5	2	3	—	—	NAICS2007
2011	4	4	1	3	—	—	NAICS2007
2012	5	5	2	3	—	—	NAICS2012
2013	4	4	2	2	—	—	NAICS2012
2014	4	4	2	2	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	4	4	2	2	—	—	NAICS2012
2017	5	5	—	3	—	—	NAICS2017
2018	5	5	—	3	—	—	NAICS2017
2019	6	6	3	3	—	—	NAICS2017
2020	6	6	3	3	—	—	NAICS2017
2021	7	7	4	3	—	—	NAICS2017
2022	9	9	4	5	—	—	NAICS2022
2023	9	9	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28366. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.