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BMIE Market 28411

New Hanover County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)37,233
2020–2024 ACS 5-year estimate ±1,629 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households15,924
2020–2024 ACS 5-year estimate ±664 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count31,962
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units14,105
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$97,387
2020–2024 ACS 5-year estimate ±5,272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.1
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,778
2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$396,400
2020–2024 ACS 5-year estimate ±17,920 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area41.2 sq mi
Census Gazetteer 2020
Restaurants53
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28411
Restaurants per 10,000 residents11.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+1.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+71.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+179.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+5,200.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202869 (range 62–76)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.4 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score81 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score88 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score79 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score74 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score87.68840%+35.1
Restaurant Opportunity Score79.17935%+27.7
Market Momentum Score73.77425%+18.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)37,2339340%+37.1
Median household income (ACS)97,3877940%+31.7
Households (ACS)15,9249420%+18.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth71.08835%+30.8
Restaurants per 10,000 residents (lower = more room)14.25625%+13.9
Population (ACS)37,2339320%+18.5
Median household income (ACS)97,3877920%+15.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1.95850%+29.2
10-year restaurant growth71.08830%+26.4
20-year restaurant growth179.09020%+18.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

American 21 · Pizza 14 · Coffee 13 · Mexican 12 · Asian 11 · Bakery 8 · Japanese 7 · Sandwiches 7 · Burgers 6 · Cajun, Creole, Southern 6 · Latin American (other) 6 · Chinese 5 · Dessert 5 · Ice cream / frozen desserts 5 · Juice / smoothies 5 · Chicken / wings 4 · Healthy / salads / bowls 4 · Italian 4 · Seafood 4 · Sushi 4 · Breakfast 3 · Southwestern / Tex-Mex 3 · Vietnamese 3 · BBQ 2 · Mediterranean 2 · British / Irish pub food 1 · European 1 · Greek 1 · Indian 1 · Noodles / ramen / pho 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 62 · Bar 22 · Quick service 21 · Casual dining 12 · Café 11 · Dessert 10 · Bakery 9 · Coffee shop 9 · Juice, smoothie, tea 6 · Specialty food shop 3 · Other 3 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Fast casual 1

NameTypeCuisineAddressStatus
Amanecer Cocina & Café - Gordon Amanecer Cocina at Shipyard Blvd.Restaurant (service type not stated)Breakfast · Mexican · American6815 Gordon Rdopen
Argos USAQuick service8871 Sidbury Rdopen
Avanti PizzaRestaurant (service type not stated)Italian7134 Market St #8open
Beach House Bar LlcCasual dining · Bar7219 Market Stopen
Blue Point HoaRestaurant (service type not stated)Vietnamese8215 Beddoes Dropen
Bojangles' BojanglesQuick serviceChicken / wings · Cajun, Creole, Southern7155 Market Streetopen
BPCORestaurant (service type not stated) · Quick servicePizza · Italian6932 Market Stopen
Breakthrough NutritionJuice, smoothie, tea · CaféJuice / smoothies · Coffee7213 Market Stopen
BrewhaBar7946 Market St #500open
Broomtail Pub & ArcadeBar7211 Market Stopen
Buffalo Wild Wings Buffalo Wild WingsBar · Casual diningAmerican140 Hays Lane #B15open
Burger King Burger KingQuick serviceBurgers · American7200 Market Stopen
Burrito Shak Burrito Shak - Lake Havasu City, AZRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex188 Porters Neck Rdopen
Cape Fear Seafood Company Cape Fear Seafood CompanyRestaurant (service type not stated)Seafood · American140 Hays Ln Unit 140open
Carolina Coffee Co.Coffee shop · CaféCoffee7211 Ogden Business Lnopen
Casa Blanca Coffee RoastersCoffee shop · Restaurant (service type not stated) · CaféCoffee7409 Market Stopen
Cast Iron KitchenRestaurant (service type not stated)Cajun, Creole, Southern · Breakfast · American8024 Market Stopen
Celtic Creamery Porters Neck Celtic CreameryDessert · Restaurant (service type not stated) · BarIce cream / frozen desserts · British / Irish pub food8209 Market Stopen
Chick-fil-A Chick-fil-AQuick serviceChicken / wings · American195 Porters Neck Rdopen
China One China OneRestaurant (service type not stated)Chinese · Asian8207 Market Stopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex7964 Market Stopen
Coastal BagelsRestaurant (service type not stated) · Bakery · Quick service · Specialty food shopPizza · Bakery · Sandwiches6756 Gordon Rdopen
Cornelia's RestaurantRestaurant (service type not stated)Cajun, Creole, Southern · American980 Roundhouse Ciropen
Cult-De-Sac TavernBar7411 Haven Wayopen
Diamonds Grille and BilliardsBar · Casual dining7326 Market Stopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza7208 Market Streetopen
Double Happiness Chinese RestaurantRestaurant (service type not stated)Chinese · Asian7122 Market Stopen
Drift Cafe Porters NeckCafé · Restaurant (service type not stated) · Coffee shopCoffee188 Porters Neck Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee130 Hays Laneopen
El Arriero TaqueriaRestaurant (service type not stated)Mexican · Latin American (other)6932 Market Stopen
Elijahs RestaurantRestaurant (service type not stated) · Quick serviceAmerican7627 Market Stopen
Empire Deli and BagelSpecialty food shop · Quick service · BakerySandwiches · Bakery7419 Market Stopen
Fermental Beer & WineRestaurant (service type not stated)7250B Market Stopen
Fire BowlRestaurant (service type not stated)Asian · Japanese7134 Market St #1open
Freya's HausBar · CaféCoffee55 Scotts Hill Loop Rdopen
Greenline Pizza and SteakRestaurant (service type not stated)Pizza · American · Sandwiches7134 Market Stopen
Grumpy Grandpa's CoffeeCoffee shop · CaféCoffee101 Scotts Hill Loop Rdopen
Grumpy's Soft Serve at The BendDessertIce cream / frozen desserts7227 Market St Aopen
Guelaguetza OaxacaRestaurant (service type not stated) · Casual diningMexican · American7316 Market Stopen
Habachi To GoRestaurant (service type not stated) · DessertDessert · Asian · Japanese7028 Market Stopen
Hungry HeroesOtherSandwiches8024 Market Stopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza8312 Market Streetopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza7650 Market Stopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza4601 Gordon Rdopen
Indian Wells, Wilmington, North CarolinaRestaurant (service type not stated)Indianopen
Islands Fresh Mex Grill - Ogden Islands Fresh Mex GrillBarMexican · American7032 Market Stopen
Italian Bistro Italian BistroRestaurant (service type not stated)Italian · Pizza8211 Market Stopen
J Michael's Philly DeliRestaurant (service type not stated)American8232 Market Stopen
Jersey Mike's Jersey Mike's SubsSpecialty food shop · Quick serviceSandwiches8207 Market Street Suite Copen
K38 Baja Grill K-38 Baja GrillCasual dining · BarMexican · Latin American (other)8211 Market Stopen
Kornerstone BistroRestaurant (service type not stated)Italian · Mediterranean8262 Market St #101open
La Costa Mexican RestaurantRestaurant (service type not stated)Mexican · Latin American (other)8024 Market Stopen
La Espiga De OroBakeryBakery7316 Market Stopen
La Guera Authentic MexicanRestaurant (service type not stated)Mexican · Latin American (other)6620 Gordon Rdopen
La KumbalaRestaurant (service type not stated)Mexican7213 Market Stopen
Liberty TavernBar7976 Market Stopen
Little Caesars PizzaRestaurant (service type not stated)Pizza7028 Market Stopen
Lucky Joe Craft CoffeeCoffee shopCoffee6620 Gordon Rd Ste Jopen
Mandi's Ice CreamDessertIce cream / frozen desserts7042 Market Stopen
Marc's on MarketRestaurant (service type not stated)American7213 Market Stopen
Marco's PizzaRestaurant (service type not stated)Pizza6756 Gordon Rd Ste 170open
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers6860 Market Stopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers108 Hays Laneopen
MeMa's Chick'n' and RibsRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American8232 Market Stopen
Middle Sound GrilleRestaurant (service type not stated) · Casual dining · BarAmerican7227 Market Stopen
Moes Southwest Grill Moe's Southwest GrillQuick service · Restaurant (service type not stated)Southwestern / Tex-Mex7122 Market Stopen
Morgans SeafoodRestaurant (service type not stated)Seafood7150 Market St Ste 100open
Nori on Market st in Porters NeckRestaurant (service type not stated)Japanese · Sushi · Asian7972 Market St #330open
Ogden Tap RoomCasual dining · Bar7324 Market Stopen
Outer Dunes Brewing CompanyBrewery / taproom · Bar7976 Market Stopen
Panda Chinese RestaurantRestaurant (service type not stated)Chinese7316 Market Stopen
Papa John's Pizza Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza7419 Market Stopen
Papa Murphy's Take 'N' Bake PizzaRestaurant (service type not stated) · Fast casualPizza · Healthy / salads / bowls130 Hays Ln Ste 120open
Pho 68Restaurant (service type not stated)Vietnamese · Asian7134 Market Stopen
Pho Vanhly Noodle HouseRestaurant (service type not stated)Vietnamese · Noodles / ramen / pho · Asian208 Porters Neck Rd #120open
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza7116 Market Stopen
Pizza Hut Express Pizza HutQuick service8312 Market Streetopen
Point Break NcRestaurant (service type not stated)7134 Market St Ste 7open
Port City Java Port City JavaCoffee shop · Café · BakeryCoffee · Bakery8211 Market Stopen
Pour Fella's PubBar7211 Market Stopen
Power Bowls at the VillageJuice, smoothie, tea · Quick serviceJuice / smoothies · Healthy / salads / bowls7968 Market Stopen
Pts Grille Porters Neck P.T.'s Olde Fashioned GrilleCasual dining · BarAmerican8116 Market Stopen
Queen Esther TeasJuice, smoothie, teaTea / bubble tea101 Scotts Hill Loop Rdopen
Sabor Hispano 2 Sabor HispanoRestaurant (service type not stated)Latin American (other)6932 Market Stopen
Si Señor Modern MexRestaurant (service type not stated)Mexican · Latin American (other)140 Hays Lnopen
Slice of Life Slice of LifeCasual dining · BarPizza155 Porters Neck Rdopen
Smithfield's Chicken 'N Bar-B-Q Smithfield's Chicken 'N Bar-B-QRestaurant (service type not stated)BBQ · Chicken / wings · Cajun, Creole, Southern7300 Market Stopen
Smoothie King Smoothie KingJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls7150 Market Street Suite 150open
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery7201 Market Stopen
Starbucks Coffee Company StarbucksRestaurant (service type not stated) · Coffee shop · Café · BakeryJapanese · Coffee · Sushi · Bakery · Asian8260 Market Stopen
STAX Ice Cream KitchenDessertIce cream / frozen desserts8262 Market St #103open
SubwayOtherSandwiches8035 Market Stopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches7208 Market Stopen
Szechuan BuffetBuffetChinese · Asian6932 Market Stopen
Taco Bell Taco BellQuick serviceMexican116 Hays Laneopen
Temptations Everyday GourmetRestaurant (service type not stated)Burgers8207 Market St Ste Fopen
The Beermuda TriangleBaropen
The Donut InnBakery · Dessert · CaféDessert · Coffee · Bakery208 Porters Neck Rd #110open
The Drunken Squirrel Tiki BarBar1200 Amesbury Ctopen
The Fuzzy PeachOther · DessertIce cream / frozen desserts8254 Market Stopen
The GreeksRestaurant (service type not stated)Greek · Mediterranean · European7150 Market Stopen
The Ice-Man’s Italian iceDessertDessert8528 Market Stopen
The Sailfish at Marsh Creek MarineRestaurant (service type not stated)Seafood · American2570 Scotts Hill Loop Rdopen
The Sweet ShoppeBakery · DessertBakery · Dessert134 Beawood Rd #9104open
The Xtra MileBar · Casual dining7219 Market Stopen
Tidewater Oyster BarRestaurant (service type not stated)Seafood · Cajun, Creole, Southern8211 Market St Unit DDopen
Tinyz Tavern Gordon RoadBar6756 Gordon Rdopen
Tnj Of Porters Neck IncRestaurant (service type not stated)7980 Market Stopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee130 Hays Laneopen
Two Guys Grille Two Guys Grille Porters NeckCasual dining · BarBurgers · American8254 Market Stopen
Umaii Thai RestaurantRestaurant (service type not stated)Thai · Sushi · Japanese · Asian8209 Market Stopen
Waffle House Waffle HouseCasual diningAmerican · Breakfast6936 Market Stopen
Wendy's Wendy'sQuick serviceBurgers · American8215 Market Stopen
Yaya's Bowl Ramen & Dumpling Chinese RestaurantRestaurant (service type not stated)Chinese · Japanese7316 Market Stopen
Zaxby's Zaxby'sQuick serviceChicken / wings · American6811 Gordon Rdopen
ZENSHI Handcrafted Sushi Zenshi SushiRestaurant (service type not stated)Japanese · Sushi · Asian7144 Market Stopen
Jones' Seafood RestaurantRestaurant (service type not stated)7201 Market Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199711————SIC1987
199815148411NAICS1997
19991414841—NAICS1997
20001615941—NAICS1997
2001181610411NAICS1997
2002201910711NAICS1997
20032119774—NAICS2002
2004282513841NAICS2002
200525221363—NAICS2002
200624221272—NAICS2002
200729281782—NAICS2002
20083330171012NAICS2007
20093734191311NAICS2007
20103936201411NAICS2007
20113935171521NAICS2007
20123835141731NAICS2012
20133631131521NAICS2012
20143733121821NAICS2012
20154336121943NAICS2012
20164540152042NAICS2012
2017504519205—NAICS2017
2018575226205—NAICS2017
20195750251863NAICS2017
20205953242353NAICS2017
2021595323236—NAICS2017
2022575221237—NAICS2022
2023605320239—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28411. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.