BMIE Market 28451

Brunswick County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	46,933 2020–2024 ACS 5-year estimate ±1,654 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	20,222 2020–2024 ACS 5-year estimate ±740 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,112 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,260 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$81,481 2020–2024 ACS 5-year estimate ±4,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,612 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$351,500 2020–2024 ACS 5-year estimate ±12,627 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	172.2 sq mi Census Gazetteer 2020
Restaurants	64 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28451
Restaurants per 10,000 residents	12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+56.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+357.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+814.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	78 (range 72–84) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.7 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	85 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28451. Projection: linear trend v1, fitted 2013–2023, +2.7 restaurants per year, r² 0.91, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.6	84	40%	+33.5
Restaurant Opportunity Score	76.4	76	35%	+26.7
Market Momentum Score	84.8	85	25%	+21.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	46,933	96	40%	+38.5
Median household income (ACS)	81,481	64	40%	+25.6
Households (ACS)	20,222	98	20%	+19.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	56.1	85	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	13.6	58	25%	+14.5
Population (ACS)	46,933	96	20%	+19.2
Median household income (ACS)	81,481	64	20%	+12.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.1	79	50%	+39.7
10-year restaurant growth	56.1	85	30%	+25.6
20-year restaurant growth	357.1	98	20%	+19.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

American 25 · Sandwiches 13 · Burgers 10 · Coffee 10 · Pizza 9 · Mexican 8 · Chicken / wings 7 · Bakery 6 · Ice cream / frozen desserts 6 · Asian 5 · Breakfast 5 · Chinese 5 · Dessert 5 · Southwestern / Tex-Mex 5 · Healthy / salads / bowls 4 · Italian 4 · Juice / smoothies 4 · Seafood 3 · BBQ 2 · Cajun, Creole, Southern 2 · Hot dogs 2 · Japanese 2 · Latin American (other) 2 · Steakhouse 2 · British / Irish pub food 1 · Middle Eastern 1 · Peruvian 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 52 · Quick service 33 · Bar 18 · Casual dining 14 · Café 9 · Dessert 8 · Bakery 7 · Coffee shop 7 · Juice, smoothie, tea 5 · Brewery / taproom 3 · Fast casual 3 · Food truck 3 · Specialty food shop 2 · Other 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
18•21	Bar		2789 Compass Pointe South Wynd NE	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1113 New Pointe Boulevard	open
Arby's	Quick service · Restaurant (service type not stated)		1930 Mercantile Dr	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1115 New Pointe Blvd	open
Aye! Toro Tacos & Tequila Aye Toro Tacos and Tequila	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1174 Turlington Ave	open
Blossoms Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1800 Tommy Jacobs Dr	open
Bojangles Bojangles	Quick service	Chicken / wings · American	3709 Northwest Rd NE	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	109 Village Road	open
Brodee Dogs Brew House	Casual dining · Bar	Burgers · Hot dogs	103 A Village Rd NE	open
Brunswick Beer and Cider	Bar		1313 S Dickinson Dr	open
Brunswick Beer Xchange	Bar		113 Village Rd NE	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers · Sandwiches	1101 New Pointe Blvd	open
Cape Fear Seafood Company Cape Fear Seafood Company	Bar · Restaurant (service type not stated)	Seafood · American	143 Poole Rd	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · Sandwiches	3571 Leland Town Center Dr	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Chicken / wings	503 Olde Waterford Way #104	open
Chingon Taqueria Leland	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1132 New Pointe Blvd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1164 E Cutlar Xing	open
Christopher's Steakhouse and Seafood	Restaurant (service type not stated)	Steakhouse · Seafood · American	2013 Olde Regent Way STE 200	open
Cold Comfort	Dessert	Ice cream / frozen desserts	9394 Buckwood Ct NE	open
Cook Out Cook Out	Quick service		1147 New Pointe Blvd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	9413 A Ploof Road	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1132 New Pointe Blvd Unit #1	open
Eggs Up Grill Eggs Up Grill	Restaurant (service type not stated) · Casual dining	Breakfast · American	3556 Leland Town Center Dr Ste 140	open
El Mofongazo	Food truck · Restaurant (service type not stated)		308 Village Rd NE	open
Falcone's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	2013 Olde Regent Way	open
Farmhouse Kitchen	Restaurant (service type not stated)	Breakfast · American	1120 East Cutlar Crossing	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches · American	3572 Leland Town Center Drive	open
Five Guys Five Guys	Quick service	Burgers · American	2028 Olde Regent Way	open
Flights	Bar		1174 Turlington Ave	open
Fun Time Ice Cream Trailer	Dessert	Ice cream / frozen desserts	580 River Rd SE	open
Gaylyn's Diner	Casual dining	American · Breakfast	322 Village Rd NE	open
Gondolfo's Pizza	Restaurant (service type not stated)	Pizza · Italian	1735 Reed Rd NE	open
Gusto Grille	Restaurant (service type not stated)	Middle Eastern	2013 Olde Regent Way	open
Hardee's Hardee's	Quick service	Burgers · American	3678 Maco Rd NE	open
Hardee's Hardee's	Quick service	Burgers · American	101 Village Rd Ne	open
Hibachi Bistro	Restaurant (service type not stated)	Japanese	1132-6 New Pointe Blvd	open
Highway 55	Restaurant (service type not stated) · Quick service	American		open
Hong Kong Restaurant	Restaurant (service type not stated)		1114 New Pointe Blvd	open
Hwy 55 Burgers Shakes & Fries	Casual dining	American	1725-2 Reed Rd NE	open
Hwy 55 Burgers Shakes & Fries Hwy 55 Burgers Shakes & Fries	Casual dining	Burgers · American	1114 New Pointe Blvd	open
Indochine Express - Leland Indochine Express	Restaurant (service type not stated)	Vietnamese · Thai · Asian	1110 New Pointe Blvd #120	open
Islands Fresh Mex Grill Islands Fresh Mex Grill	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	2013 Olde Regent Way	open
Jade Garden Jade Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	1735 Reed Rd NE	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	2029 Olde Regent Way Suite 110	open
Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	503 Olde Waterford Way, Ste 104-A	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	104 Village Road	open
Kreamium Frozen Custard	Dessert · Café	Ice cream / frozen desserts · Coffee	120 Division Dr	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	9413 Ploof Road	open
LA Times Bar	Bar · Restaurant (service type not stated)		2851 Maco Rd NE	open
Layers of Cake	Bakery	Bakery	1540 Lanvale Rd NE	open
Leland Brewing Company	Brewery / taproom · Casual dining · Bar		2115 Ale Ave	open
Leland Cafe	Coffee shop · Food truck · Café	Coffee	414 Village Rd NE	open
LELAND,NC Texas Roadhouse	Restaurant (service type not stated)	Steakhouse	4953 Tradeway Drive	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1114 New Pointe Blvd	open
Locals Tavern	Bar · Casual dining	American	1107 New Pointe Blvd	open
Magnolia Greens Sales Center	Restaurant (service type not stated)		1311 Grandiflora Dr	open
Mannkind Brewing Company	Brewery / taproom		9600 Ploof Rd Se Ste 7	open
McAlister's Deli	Other	Sandwiches	1109 New Pointe Blvd Ste 1	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1111 New Point Boulevard	open
McDonald's McDonald's	Quick service	Burgers · American	108 Village Rd	open
Millie's Hot Dog Cart	Food truck	Hot dogs	10236 Morecamble Blvd	open
Milly's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	2024 Olde Regent Way	open
Mimi and Papa's Gourmet Popcorn and Homemade Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	324 Village Rd NE D	open
Miyabi Jr Express Miyabi Jr.	Restaurant (service type not stated)	Japanese	1108 New Pointe Blvd	open
Mr Bagel Meister Leland	Bakery	Bakery	1105 New Pointe Blvd Ste 2	open
Nautical Bowls- Leland Nautical Bowls	Juice, smoothie, tea · Fast casual	Juice / smoothies · Healthy / salads / bowls	2029 Olde Regent Way	open
New Day Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	497 Olde Waterford Way Ste 100	open
Nothing Bundt Cakes	Dessert	Dessert	473 Olde Waterford Way, Suite 115/116	open
OTB Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	2163 Britton Rd Suite 120	open
P.T.'s Olde Fashioned Grille P.T.'s Olde Fashioned Grille	Casual dining · Bar	Burgers · American	1035 Grandiflora Dr	open
Palouse Coffee	Coffee shop · Café	Coffee	497 Olde Waterford Way Ste 105	open
Panda Express Panda Express	Quick service		1132 Newpoint Blvd.	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	2024 Olde Regent Way	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2013 Olde Regent Way 140 Ste 140	open
Papis Chicken	Restaurant (service type not stated)	Peruvian · Latin American (other) · Chicken / wings	1108 New Pointe Blvd Ste. 140	open
Peking buffet	Restaurant (service type not stated)	Chinese	414 Village Rd NE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	112 k Village Drive	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza	112-k Village Drive	open
Pizza Hut Express Pizza Hut	Quick service		3675 Maco Road Northeast	open
Pizza Hut Express Pizza Hut	Quick service		1012 Grandiflora Drive	open
Pizzettas	Restaurant (service type not stated)	Pizza · Italian	1144 East Cutlar Crossing #105	open
Port City Java Port City Java	Coffee shop · Café	Coffee	1112 East Cutlar Crossing	open
Port City Java Port City Java	Coffee shop · Café	Coffee	511 Olde Waterford Way	open
San Felipe Mexican Restaurant San Felipe Mexican Restaurants - NC	Restaurant (service type not stated)	Mexican · Latin American (other)	1114 New Pointe Blvd #140	open
Seaside Sourdough	Bakery	Bakery	7177 Old Stump Dr	open
Shirley's Diner	Casual dining	American	112 Village Rd NE	open
Shuckin' Shack Oyster Bar Shuckin' Shack Oyster Bar - Greenville SC	Bar	Seafood · American	1175 Turlington Ave Unit 101	open
Six Happiness	Restaurant (service type not stated)	Chinese · Asian	1114 New Pointe Blvd	open
Smithfield's Chicken 'N Bar-B-Q Smithfield's Chicken 'N Bar-B-Q	Quick service	BBQ · American	2020 Olde Regent Way	open
Snowshoe’s Workshop	Juice, smoothie, tea	Tea / bubble tea		open
Spotted Lab Brew Pub and Meadory	Bar · Casual dining · Brewery / taproom		10036.5 hidden branches dr.	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	3572 Leland Town Center Drive 110	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2021 Olde Regent Way	open
Subway	Other	Sandwiches	1735 Reed Rd NE	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza	3675 Maco Rd NE	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1114 New Pointe Blvd, In The Walmart	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	103 Village Rd Ste D	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7050 Zion Church Rd NE	open
Taco Bell Taco Bell	Quick service	Mexican	101 Thomas Garst Lane	open
Tacos el paraiso	Quick service	Mexican	1389 Lanvale Rd	open
Taqueria Santa Clara	Restaurant (service type not stated) · Quick service	Mexican · Southwestern / Tex-Mex	1725 Reed Rd NE	open
The Bottom	Bar		9344 Post Office Rd NE	open
The Fuzzy Peach Frozen Yogurt Bar The Fuzzy Peach Leland	Dessert	Ice cream / frozen desserts · Dessert	1109 New Pointe Blvd	open
The Joyce Irish Pub & Grill	Bar	British / Irish pub food	1174 Turlington Ave	open
The Pit Backyard BBQ	Restaurant (service type not stated)	BBQ	503 Olde Waterford Way Ste 100	open
The Scapegoat Taproom	Bar		2789 Compass Pointe South Wynd NE	open
The Trawick Company	Restaurant (service type not stated)		143 Poole Rd Ste A	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	143 Poole Road	open
Waffle House Waffle House	Casual dining	American · Breakfast	111 Village Rd NE	open
Walmart Bakery	Bakery	Bakery	1112 New Pointe Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	4511 Provision Drive	open
Wheelz Pizza of Leland Wheelz Pizza	Restaurant (service type not stated)	Pizza · Italian	59 Waterford Business Center Way	open
Whiskey Rebellion Cigar Lounge	Bar		2859 Maco Rd NE	open
Wok And Roll	Restaurant (service type not stated)	Chinese · Asian	2013 Olde Regent Way #190	open
Yummi Yummi	Restaurant (service type not stated)	Chinese · Asian	112 Village Rd NE	open
Charlie Macgrooders	Restaurant (service type not stated)		117 Village Rd NE	closed
Honeybee's Frozen Yogurt Inc	Other · Dessert	Ice cream / frozen desserts	2013 Olde Regent Way	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	12	10	4	6	—	—	NAICS1997
1999	13	11	3	8	—	—	NAICS1997
2000	14	12	5	7	—	—	NAICS1997
2001	14	11	4	7	—	1	NAICS1997
2002	16	14	4	10	—	1	NAICS1997
2003	15	14	3	11	—	—	NAICS2002
2004	20	19	4	14	1	—	NAICS2002
2005	19	18	4	14	—	—	NAICS2002
2006	17	16	4	12	—	—	NAICS2002
2007	25	25	6	15	3	—	NAICS2002
2008	32	31	12	16	2	1	NAICS2007
2009	36	35	12	19	2	1	NAICS2007
2010	36	35	12	18	3	1	NAICS2007
2011	33	32	9	20	2	1	NAICS2007
2012	37	36	13	18	5	1	NAICS2012
2013	42	41	15	20	6	1	NAICS2012
2014	41	39	12	21	5	2	NAICS2012
2015	45	42	13	23	5	3	NAICS2012
2016	48	44	16	22	5	3	NAICS2012
2017	50	45	15	24	6	—	NAICS2017
2018	54	52	19	25	8	—	NAICS2017
2019	59	57	18	30	9	—	NAICS2017
2020	59	55	16	31	8	—	NAICS2017
2021	71	65	20	32	13	—	NAICS2017
2022	66	60	24	27	9	3	NAICS2022
2023	70	64	23	32	9	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28451. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.