BMIE Market 28650

Catawba County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,746 2020–2024 ACS 5-year estimate ±1,348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,827 2020–2024 ACS 5-year estimate ±410 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,883 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,982 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,922 2020–2024 ACS 5-year estimate ±5,431 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.0 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$782 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$229,000 2020–2024 ACS 5-year estimate ±23,705 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.6 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28650
Restaurants per 10,000 residents	10.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+57.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28650. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.5	66	40%	+26.6
Restaurant Opportunity Score	64.2	64	35%	+22.5
Market Momentum Score	31.8	32	25%	+7.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,746	74	40%	+29.7
Median household income (ACS)	74,922	55	40%	+22.0
Households (ACS)	4,827	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.4
Population (ACS)	12,746	74	20%	+14.9
Median household income (ACS)	74,922	55	20%	+11.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 7 · Coffee 4 · Mexican 3 · Cajun, Creole, Southern 2 · Dessert 2 · Italian 2 · Sandwiches 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Asian 1 · Bakery 1 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Pizza 1

By type

Restaurant (service type not stated) 15 · Food truck 6 · Quick service 5 · Café 4 · Bar 2 · Casual dining 2 · Dessert 2 · Bakery 1 · Catering 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
3 Hermanos Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	11 N Carolina Ave	open
A Taste of Culture	Food truck · Restaurant (service type not stated) · Quick service		4265 Kent St	open
Abc Alliance Inc	Restaurant (service type not stated)		202 Providence Mill Rd	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	5612 East NC Hwy 150	open
Brookwood Cafe and Catering	Café · Catering	Cajun, Creole, Southern · Coffee	202 Providence Mill Rd	open
Capt'n Pete's Seafood Restaurant Captain D's	Restaurant (service type not stated)	Seafood · American	5 Island Ford Rd	open
Country Market Grill & Truckstop	Restaurant (service type not stated)	American	5724 Startown Rd	open
Dipped and Dunked	Dessert	Dessert	3546 Maiden Hwy	open
Don's Grill	Casual dining · Restaurant (service type not stated)	American	308 Island Ford Rd	open
East End Sports Bar and Billiards	Bar		601 Island Ford Rd	open
Golden China	Restaurant (service type not stated)	Asian	717 E Main St	open
Hardee's Hardee's	Quick service	Burgers · American	5860 Startown Rd	open
Hibachi Heaven	Food truck · Restaurant (service type not stated)	Japanese	403 Island Ford Rd	open
J & L Cafe	Café	Coffee · American	1180 Mays Chapel Church Rd	open
Jones Fish Camp	Restaurant (service type not stated)	Seafood · American	5269 NC-16	open
MI CASA Mexican Restaurant Maiden NC	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	102 S Main Ave	open
Papa's Pizza To Go Papa's Pizza To-Go Dawnville	Restaurant (service type not stated)	Pizza · Italian	201 Island Ford Rd	open
Pop's Kitchen	Food truck		510 Island Ford Rd	open
Pope Plantation Cakes and Bakery	Bakery	Bakery	3980 Anderson Mountain Rd	open
RiQras de Empanadas R Us	Food truck	Latin American (other)	1 W Main St	open
Scotties Bar-B-Que	Restaurant (service type not stated)	BBQ	102 S Main Ave	open
South Main Pizzeria	Restaurant (service type not stated)	Italian	102 S Main Ave	open
Subway	Other	Sandwiches	5356 Blue Ridge Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	507 Island Ford Rd	open
Table4Two Cafe	Café	Coffee	2896 E Maiden Rd	open
Taco Boss	Restaurant (service type not stated) · Quick service · Food truck	Mexican	Lattimore St	open
The Big Woodie Food Truck	Food truck · Dessert	Dessert	18 W Main St	open
The Garden Juice Lab	Juice, smoothie, tea · Casual dining · Café	Juice / smoothies · Coffee · American	3546 US-321 BUS	open
Vintage 28 Tap And Wine	Bar		28 E Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	10	9	4	4	—	1	NAICS1997
1999	12	12	7	4	—	—	NAICS1997
2000	12	12	6	5	—	—	NAICS1997
2001	12	12	5	5	—	—	NAICS1997
2002	10	10	4	4	—	—	NAICS1997
2003	11	11	3	7	—	—	NAICS2002
2004	10	10	4	5	—	—	NAICS2002
2005	10	10	2	7	—	—	NAICS2002
2006	9	9	2	6	—	—	NAICS2002
2007	11	11	3	7	—	—	NAICS2002
2008	11	11	4	5	1	—	NAICS2007
2009	9	9	4	4	—	—	NAICS2007
2010	12	12	5	6	—	—	NAICS2007
2011	11	11	6	5	—	—	NAICS2007
2012	10	9	6	3	—	1	NAICS2012
2013	10	10	6	4	—	—	NAICS2012
2014	10	10	6	4	—	—	NAICS2012
2015	10	10	6	4	—	—	NAICS2012
2016	9	9	5	4	—	—	NAICS2012
2017	12	12	6	6	—	—	NAICS2017
2018	13	12	6	5	—	—	NAICS2017
2019	14	12	6	5	—	—	NAICS2017
2020	14	13	6	6	—	—	NAICS2017
2021	12	12	6	6	—	—	NAICS2017
2022	14	13	5	7	—	—	NAICS2022
2023	12	11	4	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28650. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.