BMIE Market 28659

Wilkes County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,422 2020–2024 ACS 5-year estimate ±1,196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,869 2020–2024 ACS 5-year estimate ±513 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,134 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,765 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,280 2020–2024 ACS 5-year estimate ±3,355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$708 2020–2024 ACS 5-year estimate ±54 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$159,300 2020–2024 ACS 5-year estimate ±12,602 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	100.6 sq mi Census Gazetteer 2020
Restaurants	32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28659
Restaurants per 10,000 residents	14.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-15.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-3.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+3.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 29–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28659. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.7	56	40%	+22.3
Restaurant Opportunity Score	40.4	40	35%	+14.2
Market Momentum Score	21.4	21	25%	+5.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,422	83	40%	+33.0
Median household income (ACS)	50,280	15	40%	+6.1
Households (ACS)	8,869	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-3.0	22	35%	+7.7
Restaurants per 10,000 residents (lower = more room)	14.9	53	25%	+13.2
Population (ACS)	21,422	83	20%	+16.5
Median household income (ACS)	50,280	15	20%	+3.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-15.8	15	50%	+7.6
10-year restaurant growth	-3.0	22	30%	+6.6
20-year restaurant growth	3.2	37	20%	+7.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (72)

By cuisine

American 20 · Pizza 9 · Mexican 6 · Cajun, Creole, Southern 5 · Coffee 5 · Bakery 4 · Burgers 4 · Dessert 4 · BBQ 3 · Juice / smoothies 3 · Sandwiches 3 · Asian 2 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Healthy / salads / bowls 1 · Italian 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Bar 12 · Quick service 11 · Casual dining 10 · Bakery 6 · Dessert 6 · Coffee shop 4 · Juice, smoothie, tea 4 · Café 3 · Food truck 2 · Specialty food shop 2 · Brewery / taproom 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
18 North Sandwiches and More	Restaurant (service type not stated)	Burgers	228 Sparta Rd	open
6th and Main State & Main	Casual dining · Restaurant (service type not stated) · Bar		210 6th St	open
Adaline's Sweet Treats	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	817 Main St	open
Allura Allura	Bar		1149 Abtco Rd	open
Anchor Coffee Co	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1320 W D St	open
Antojitos la Ranita	Restaurant (service type not stated) · Casual dining	Mexican · American	812 Statesville Rd	open
Applebee's	Restaurant (service type not stated)	American	1909 E Us Highway 421 North Wilkesboro, NC	open
B & D 3	Bar		2698 Statesville Rd	open
Bell's Sweet Treats	Dessert · Juice, smoothie, tea · Casual dining	Ice cream / frozen desserts · Juice / smoothies · American	2599 Rock Creek Rd	open
Big Daddy's Fruits and Snacks	Restaurant (service type not stated) · Juice, smoothie, tea	Mexican · Juice / smoothies	2190 Boone Trail	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1704 2nd Street	open
Bowers Lester Grocery	Specialty food shop · Quick service	Sandwiches	1574 Mountain View Rd	open
Brushy Mountain Smokehouse and Creamery	Restaurant (service type not stated) · Casual dining	BBQ · American	201 Wilkesboro Blvd	open
Brushy Mountain Smokehouse And Creamery Llc	Restaurant (service type not stated)		303 Wilkesboro Ave	open
Burger King Burger King	Quick service	Burgers · American	1606 2nd Street Extension	open
C'est la Vin Wine & Provisions	Bar		718 Main St	open
Candy Company	Dessert		334 Wilkesboro Ave	open
Cinder Bistro	Food truck · Casual dining · Bar	BBQ · American	532 Main St	open
Coffee House Express	Restaurant (service type not stated)	American	4911 Elkin Hwy 268	open
Country Bare Billiards & Bar	Bar		4825 Statesville Rd	open
Dean's Southern Bistro	Restaurant (service type not stated)	Cajun, Creole, Southern	812 Statesville Rd, North Wilkesboro, NC 28659	open
Dom Bakeries North Carolina	Bakery	Bakery · Pizza	908 D St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	100 6th St	open
Don's Char-Grill	Quick service · Restaurant (service type not stated)	American	1501 W D St	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	1602 2nd St Wilcohess	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	701 2nd St Wilcohess	open
Epicurious Teas & Spices	Juice, smoothie, tea	Tea / bubble tea	915 Main St	open
Fine Friends Cafe	Restaurant (service type not stated)	American	101 6th St Ste 4	open
Foster's	Casual dining	American	Hwy 115	open
Gkbl Investments Inc	Restaurant (service type not stated)		833 Main St	open
Hadley's Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	328 Wilkesboro Ave	open
Huffbo Llc	Restaurant (service type not stated)		1704 2nd St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	76 Boone Trail	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	275 Yellow Banks Rd	open
La Fortuna	Restaurant (service type not stated)	Mexican · Latin American (other)	1301 W D St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1430 2nd St	open
Mexico Viejo Mexican Grill North Wilkesboro , NC	Restaurant (service type not stated)	Mexican	228 Sparta Rd	open
North Wilkesboro Elks Lodge	Restaurant (service type not stated)	American	803 Cherry St	open
Olde Tyme Country Cafe	Restaurant (service type not stated)		2438 Rock Creek Rd	open
Pa Paw's Bar-B-Que Restaurant	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	81 Boone Trl	open
Pelican Snoballs - North Wilkesboro	Restaurant (service type not stated)		929 Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	78 Sparta Rd Wilkes	open
Pop's Place	Bar		910 Main St	open
Pupuseria y Taqueria Eben-Ezer	Restaurant (service type not stated)	Latin American (other) · Mexican	198 Main St	open
Roselli's on 10th	Restaurant (service type not stated)	Italian · Pizza	211 10th St	open
Rosellis Event Center Bar	Bar		209B	open
Shanghai Express	Restaurant (service type not stated)	Chinese · Asian	23 F Sparta Rd	open
Shanghai Express	Restaurant (service type not stated)	Chinese	1382 Sparta Road	open
Sip N' Go	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	1608 W D St	open
Station 21	Restaurant (service type not stated)	American	803 Cherry St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	23 Sparta Rd Unit B	open
Sweet Treats by Syd	Bakery · Dessert	Bakery · Dessert	817 Main St	open
Taco Bell Taco Bell	Quick service	Mexican	3 Sparta Rd	open
Talia Espresso Talia Espresso	Coffee shop · Café	Coffee	809 Main St	open
Teds Famous Kickin' Chicken LLC	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	1007 Statesville Rd	open
Ten Ten Thai	Restaurant (service type not stated)	Thai · Asian	1010 D St	open
The Change Wagon	Food truck		219 9th St	open
The Dispensary	Bar		833 Main St	open
The Farmers Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	94 Boone Trail	open
The Hill Top Restaurant	Casual dining	American	1205 2nd St	open
The Lost Wombat	Bar	American	810 Main St	open
The Sourdough CrossFitter	Bakery	Bakery	232 Rock Creek CH Rd	open
TJ's Cafe	Café · Casual dining	Coffee · American	1561 Statesville Rd	open
Village Inn Of North Wilkesboro Inc	Restaurant (service type not stated)		1922 W Park Dr	open
Village Inn Pizza Village Inn Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	1922 W Park Dr	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	316 2nd St.	open
West Coast Wings and Pizza	Casual dining · Bar	Pizza	309 Elkin Hwy	open
Wisdom Brewing	Brewery / taproom · Bar		508 Main St	open
Zacks Pizza and Wings	Restaurant (service type not stated)	Pizza · American	600 Main St	open
Betty's Bakery And Uncle Bill's Deli & Grill	Restaurant (service type not stated)		532 Main St	closed
Copper Barrel Brew Haus	Restaurant (service type not stated)		532 Main St	closed
Copper Barrel Provisions	Bar		508 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	26	—	—	—	1	SIC1987
1995	27	26	—	—	—	1	SIC1987
1996	23	21	—	—	—	2	SIC1987
1997	32	30	—	—	—	2	SIC1987
1998	31	27	16	11	—	2	NAICS1997
1999	35	32	17	14	—	2	NAICS1997
2000	33	30	15	15	—	2	NAICS1997
2001	29	26	14	12	—	1	NAICS1997
2002	35	31	17	13	1	2	NAICS1997
2003	34	31	19	11	1	1	NAICS2002
2004	35	32	20	10	1	1	NAICS2002
2005	37	35	20	11	4	—	NAICS2002
2006	30	30	16	11	3	—	NAICS2002
2007	34	34	20	12	2	—	NAICS2002
2008	34	33	20	12	1	—	NAICS2007
2009	35	34	21	12	1	—	NAICS2007
2010	31	30	17	12	1	—	NAICS2007
2011	34	32	20	11	1	1	NAICS2007
2012	41	37	19	16	2	1	NAICS2012
2013	38	33	19	12	2	1	NAICS2012
2014	37	32	19	12	1	2	NAICS2012
2015	39	36	21	13	2	—	NAICS2012
2016	37	36	21	13	2	—	NAICS2012
2017	37	36	21	13	—	—	NAICS2017
2018	39	38	21	15	—	—	NAICS2017
2019	36	36	20	13	3	—	NAICS2017
2020	35	35	18	14	3	—	NAICS2017
2021	36	34	18	13	3	—	NAICS2017
2022	35	32	16	12	4	—	NAICS2022
2023	33	32	16	12	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28659. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.