BMIE Market 28697

Wilkes County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,412 2020–2024 ACS 5-year estimate ±1,147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,471 2020–2024 ACS 5-year estimate ±521 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,930 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,043 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,988 2020–2024 ACS 5-year estimate ±10,298 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$768 2020–2024 ACS 5-year estimate ±44 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$218,500 2020–2024 ACS 5-year estimate ±28,156 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	62.3 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28697
Restaurants per 10,000 residents	35.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-2.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+29.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 40–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	31 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28697. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.6	53	40%	+21.0
Restaurant Opportunity Score	30.9	31	35%	+10.8
Market Momentum Score	51.4	51	25%	+12.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,412	75	40%	+30.0
Median household income (ACS)	52,988	19	40%	+7.5
Households (ACS)	5,471	76	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 31 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-2.2	22	35%	+7.8
Restaurants per 10,000 residents (lower = more room)	32.8	18	25%	+4.4
Population (ACS)	13,412	75	20%	+15.0
Median household income (ACS)	52,988	19	20%	+3.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	-2.2	22	30%	+6.7
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (89)

By cuisine

American 20 · Coffee 10 · Mexican 8 · Burgers 6 · Pizza 6 · Bakery 5 · Chicken / wings 5 · Dessert 5 · Sandwiches 5 · Latin American (other) 4 · Steakhouse 4 · Asian 3 · Cajun, Creole, Southern 3 · Ice cream / frozen desserts 3 · Japanese 3 · Seafood 3 · BBQ 2 · Chinese 2 · Italian 2 · Southwestern / Tex-Mex 2 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 59 · Quick service 25 · Coffee shop 9 · Bar 8 · Casual dining 8 · Dessert 8 · Bakery 6 · Café 5 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
50's Snack Bar	Casual dining · Restaurant (service type not stated)	American	109 W Main St	open
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	1828 W US-421	open
All Aboard After School Programming	Restaurant (service type not stated)		418 Wilkesboro Blvd	open
Amalfi's Italian Restaurant and Pizzeria	Restaurant (service type not stated)	Italian · Pizza	1919 W US Highway 421	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1909-A Hwy. 421	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1400 Curtis Bridge Rd	open
Blimpie	Quick service		4061 W US Highway 421	open
Bojangles Restaurant Bojangles	Quick service · Restaurant (service type not stated)	Chicken / wings · American	513 Curtis Bridge Rd	open
Bojangles' Famous Chicken 'n Biscuits	Quick service		513 Curtis Bridge Rd	open
Burger King Burger King	Quick service	Burgers · American	1203 River St	open
Cagney's Kitchen of Wilkesboro Cagney's Kitchen	Restaurant (service type not stated)	American	1200 Central St	open
Call Family Distillers	Winery / distillery / taproom		1611 Industrial Dr	open
Casa Linda Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1811 US-421	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	2007 W US Highway 421	open
Chile Verde Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1502 Mall Sq	open
China Wok China Wok, Altavista Va.	Restaurant (service type not stated)	Chinese · Asian	1300 Westwood Ln	open
Coach's Neighborhood Grill Wilkesboro Coach's Neighborhood Grill	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse · American	1840 Winkler St	open
Coffee Cove	Coffee shop	Coffee	111 Hoss St	open
Coffee House Diner Coffee House Diner # 905	Casual dining · Restaurant (service type not stated)	American	419 Brushy Mountain Rd	open
Cook Out Cook Out	Quick service	Burgers · BBQ	1919 US-421	open
Courthouse Kitchen	Restaurant (service type not stated)		500 Courthouse Dr	open
Deans Southern Bistro	Restaurant (service type not stated)	Cajun, Creole, Southern · American	3.0, MALL SQUARE, 1510 US-421 BUS	open
Dine-N-Dash	Coffee shop · Quick service · Dessert	Coffee · Ice cream / frozen desserts	1299 S Collegiate Dr	open
Dixie Donuts	Bakery · Dessert	Dessert · Bakery	2830 NC-268	open
Dodge City Steakhouse	Restaurant (service type not stated)	Steakhouse · American	4803 W US-421	open
Don's Seafood and Steak House Don's Seafood & Steak	Restaurant (service type not stated)	Cajun, Creole, Southern · Steakhouse · Seafood	1200 River St	open
Dunkin' Donuts	Coffee shop	Coffee	1844 Hwy 421-B Wilcohess	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Dessert	1801 W Highway 421 Wal-Mart	open
Fazoli's	Restaurant (service type not stated)		513 Curtis Bridge Rd	open
Glenn's Restaurant Inc	Casual dining · Restaurant (service type not stated)	American	800 River St	open
Golden Wok	Restaurant (service type not stated)	Chinese · Asian	1803 US-421	open
Hardee's Hardee's	Quick service	Burgers · American	1901 Addison Ave	open
Harold's Restaurant Harold's Bread	Casual dining	American	1748 Statesville Rd	open
Heather B’s Bakery	Bakery	Bakery	104 W Main St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1301 Westwood Ln	open
It's A Piece of Cake	Bakery · Dessert	Bakery · Dessert	1551 Country Club Rd	open
Jersey Mike's Subs Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1921 US-421	open
Kabuki Japanesse Steak House	Restaurant (service type not stated)		1206 River St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1900 Addison Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	W US Highway 421	open
Koto's Japanese	Restaurant (service type not stated)	Japanese	1919 US Highway 421	open
Kotohira	Restaurant (service type not stated)	Japanese	1206 River St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1826 NC-16	open
Long John Silver's	Restaurant (service type not stated)	Seafood	1303 Curtis Bridge Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1834 W Us Hwy 421	open
Merle's	Bar		106 E Main St	open
Monte De Rey	Restaurant (service type not stated)	Mexican · Latin American (other)	1780 W Us Highway 421 Ste A	open
Mother Earth Cafe	Casual dining · Café · Restaurant (service type not stated) · Bar	Coffee · American	102 E Main St	open
Mr. Toro Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	117 W Main St	open
North Carolina Farm Burea	Restaurant (service type not stated)		1702 W Us Highway 421 Ste P	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	1852 US-421	open
Papa John's Papa John's	Quick service		1512 US 421	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1512 US-421	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1204 School St Wilkes	open
Plaza Del Sol	Restaurant (service type not stated)	Mexican · Latin American (other)	1917 W US-421	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1510 Winkler Mill Rd Ext Wilkesboro	open
Red Lobster	Restaurant (service type not stated)	Seafood	1852 US Highway 421	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	1512 Winkler Mill Rd Ext	open
Ryan's	Restaurant (service type not stated)	American	1917 US Highway 421	open
Sagebrush Steakhouse	Bar · Restaurant (service type not stated)	Steakhouse · American	1302 S Collegiate Dr	open
Santa Lucia Market	Restaurant (service type not stated)	Mexican	1100 River St	open
Shortstops	Quick service		1297 Westwood Lane	open
Sky Mountain Coffee	Coffee shop	Coffee	1605 Curtis Bridge Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1850 U.S. Highway 421 West	open
Starbucks Coffee Company Starbucks	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	1921A US-421	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1826 Winklers St	open
Subway	Restaurant (service type not stated)	Sandwiches	1801 US Hwy 421	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1300 D Westwood Lane	open
Suck It Up Milkshake Co	Dessert · Juice, smoothie, tea · Food truck	Ice cream / frozen desserts · Juice / smoothies	100 W Main St	open
Sup Poon Thai&Sushi	Restaurant (service type not stated)	Thai · Sushi · Japanese · Asian	1206 River St B	open
Superr Consulting, Llc	Restaurant (service type not stated)		102 E Main St	open
Sweet Frog Sweet Frog Hazard KY - Village Lane	Dessert	Ice cream / frozen desserts · Dessert	1510-B Winkler Mill Rd	open
Sweet Smiles	Dessert		101 W Main St	open
sweetFrog sweetFrog	Dessert · Bar	Dessert	1510-B Winkler Mill Rd	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1701 Winkler St	open
Taco Bell	Quick service · Restaurant (service type not stated)		110 Two Rivers Drive	open
Talia Espresso	Restaurant (service type not stated)		1328 S Collegiate Dr	open
Talia Espresso Drive Thru Talia Espresso	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1838 B US-421	open
The Artisan Cafe	Restaurant (service type not stated)		201 W Main St	open
The Artisan Cafe Llc	Restaurant (service type not stated)		1305 S Collegiate Dr	open
The Panini	Fast casual	Healthy / salads / bowls	1702 W Us Highway 421 Ste C	open
TwoBoros Brewery	Brewery / taproom · Bar	Pizza	111 E Main St	open
Vernon's Cake Carousel	Bakery	Bakery	1260 College Ave Ste 7	open
Walmart Bakery	Bakery	Bakery	1801 US Highway 421	open
Wendy's Wendy's	Quick service	Burgers · American	1301 S Collegiate Dr	open
Wilkes Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee	100 W Main St	open
Williams Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar			open
WINNER'S CIRCLE BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	307 E Main St	open
Zaxby's Zaxby's	Quick service	Chicken / wings · American	1830 West Us Hwy 421	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	34	—	—	—	—	SIC1987
1995	30	30	—	—	—	—	SIC1987
1996	40	40	—	—	—	—	SIC1987
1997	42	42	—	—	—	—	SIC1987
1998	44	40	18	20	2	—	NAICS1997
1999	40	39	17	18	4	—	NAICS1997
2000	38	37	16	18	3	—	NAICS1997
2001	40	39	18	18	3	—	NAICS1997
2002	35	35	15	18	2	—	NAICS1997
2003	35	33	15	16	2	1	NAICS2002
2004	37	34	15	16	3	1	NAICS2002
2005	41	36	16	17	3	2	NAICS2002
2006	46	40	19	19	2	2	NAICS2002
2007	48	43	23	18	2	2	NAICS2002
2008	48	44	24	18	1	1	NAICS2007
2009	51	47	25	20	1	1	NAICS2007
2010	50	46	24	19	2	1	NAICS2007
2011	47	44	23	18	2	—	NAICS2007
2012	49	45	21	20	3	—	NAICS2012
2013	49	45	21	22	2	—	NAICS2012
2014	43	41	20	18	2	—	NAICS2012
2015	45	43	20	19	3	—	NAICS2012
2016	43	40	18	19	3	1	NAICS2012
2017	45	43	19	20	4	—	NAICS2017
2018	43	40	17	20	3	—	NAICS2017
2019	43	40	17	20	3	—	NAICS2017
2020	46	43	16	21	6	—	NAICS2017
2021	45	43	14	22	7	—	NAICS2017
2022	46	44	15	23	6	—	NAICS2022
2023	47	44	15	24	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28697. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.