BMIE Market 28752

McDowell County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,292 2020–2024 ACS 5-year estimate ±1,053 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,424 2020–2024 ACS 5-year estimate ±527 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,600 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,773 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,783 2020–2024 ACS 5-year estimate ±4,239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$777 2020–2024 ACS 5-year estimate ±87 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$166,000 2020–2024 ACS 5-year estimate ±10,331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	249.1 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28752
Restaurants per 10,000 residents	15.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+53.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	67 (range 64–71) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28752. Projection: linear trend v1, fitted 2013–2023, +1.2 restaurants per year, r² 0.83, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.7	63	40%	+25.1
Restaurant Opportunity Score	53.9	54	35%	+18.9
Market Momentum Score	64.7	65	25%	+16.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,292	89	40%	+35.6
Median household income (ACS)	55,783	23	40%	+9.1
Households (ACS)	12,424	90	20%	+18.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	19.8	38	25%	+9.4
Population (ACS)	30,292	89	20%	+17.8
Median household income (ACS)	55,783	23	20%	+4.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.1	64	50%	+32.0
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	53.9	68	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (128)

By cuisine

American 30 · Pizza 15 · Coffee 13 · Mexican 13 · Cajun, Creole, Southern 11 · Chicken / wings 9 · Sandwiches 9 · Burgers 8 · Ice cream / frozen desserts 6 · Latin American (other) 6 · Asian 5 · Bakery 5 · Dessert 5 · Japanese 5 · Juice / smoothies 5 · BBQ 4 · Breakfast 4 · Southwestern / Tex-Mex 4 · Steakhouse 4 · Italian 3 · Chinese 2 · Seafood 2 · Sushi 2 · Thai 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Noodles / ramen / pho 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 76 · Quick service 26 · Bar 14 · Casual dining 13 · Café 11 · Dessert 9 · Coffee shop 7 · Bakery 6 · Juice, smoothie, tea 5 · Specialty food shop 4 · Brewery / taproom 3 · Delivery-focused 2 · Other 2 · Winery / distillery / taproom 2 · Buffet 1 · Food truck 1

Name	Type	Cuisine	Address	Status
After 5 Pub & Grill	Bar	Burgers	33 W Henderson St	open
Amazingly Reel	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1146 Rutherford Rd	open
Andy's	Casual dining	American	2845 Sugar Hill Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2631 Sugar Hill Rd	open
Artesana Creamery & Cafe	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	76 S Main St	open
Bantam Chef	Casual dining · Restaurant (service type not stated)	American	1116 Rutherford Rd	open
Bar-B-Que Hut	Restaurant (service type not stated)	BBQ · American	1879 N Main St	open
Bessie's Diner	Casual dining	American · Breakfast	1210 E Court St	open
Blanton House Restaurant & Venue	Restaurant (service type not stated)		239 S Main St	open
Bob's Grill Too	Casual dining · Bar	American		open
Bojangles Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	2569 Sugar Hill Rd	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	1525 N Main St	open
Boondocks sports bar	Bar		4201 US 221 S	open
Bruce's Fabulous Foods	Restaurant (service type not stated)	American · Cajun, Creole, Southern	63 S Main St	open
Burger King Burger King	Quick service	Burgers · American	3275 NC-2226	open
Burger King	Restaurant (service type not stated)		645 W Henderson St	open
Burrito Bros.	Restaurant (service type not stated)	Mexican	29 Logan St Ste N	open
Caleb Parker Food Service Management Llc	Restaurant (service type not stated)		1684 N Main St	open
Chance of Sprinkles Bake Shop	Bakery · Coffee shop · Café	Bakery · Coffee	29 Logan St	open
Chow Time	Restaurant (service type not stated)	Chicken / wings · Pizza	2535 Bus # Us-221	open
Chow TIme Pizza	Restaurant (service type not stated)	Pizza · Chicken / wings	2535 Old US 221 S	open
Chow Time Pizza	Restaurant (service type not stated) · Delivery-focused	Pizza	2535 US 221 N	open
City Of Marion, Nc	Restaurant (service type not stated)		194 N Main St	open
Cook Out	Restaurant (service type not stated)	Burgers	96 US 70	open
Copper Creek Distillery	Winery / distillery / taproom		2550 US-221 BUS	open
Country Diner	Casual dining · Restaurant (service type not stated)	American	103 Bernice St	open
Countryside BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2070 Rutherford Rd	open
Crabby Abby's	Casual dining · Bar	Seafood · Steakhouse	105 S Main St	open
Crooked Door Coffee House	Coffee shop	Coffee	11 N Main St	open
Depot Grille	Bar · Restaurant (service type not stated)	Breakfast · Chicken / wings	84 S Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	909 N Main St	open
Dot's Dairio	Dessert	Ice cream / frozen desserts · Dessert	30 Lake Tahoma Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2017 Sugar Hill Rd	open
Eddie's Pizza & Pasta	Restaurant (service type not stated)	Italian · Pizza	1284 Rutherford Rd	open
Factory 29	Restaurant (service type not stated) · Casual dining	American	29 Logan St A	open
Fatz Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	390 Us 70 W	open
Firehouse Subs Sugar Hill Rd. Firehouse Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1979 Sugar Hill Rd	open
Godfather's Pizza Express Godfathers Pizza	Quick service · Restaurant (service type not stated)	Sandwiches · Pizza	3308 NC-226	open
Golden Fried Chicken	Restaurant (service type not stated)	Cajun, Creole, Southern · Chicken / wings · American	1166 N Main St	open
Grounded Coffee Shop & Deli	Coffee shop · Quick service · Specialty food shop · Café	Coffee · Sandwiches	263 Barnes Rd	open
Hardee's Hardee's	Quick service	Burgers · American	3240 Highway 226 S	open
Hardee's Hardee's	Quick service	Burgers · American	1194 N Main St.	open
Harvest Drive-in Inc	Restaurant (service type not stated)	American	861 N Main St	open
Heathens Den Axe Throwing & Ales	Bar		29 Logan St	open
Hook and Anchor Family Seafood	Restaurant (service type not stated)	Seafood · Steakhouse	950 Rutherford Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	12363 US-221	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1270 East Court Street	open
Hunter's Livermush	Restaurant (service type not stated)	Cajun, Creole, Southern · American	98 Poteat Rd	open
Hwy 55 Burgers Shakes & Fries	Restaurant (service type not stated)		2845 Sugar Hill Rd	open
Ingenious Coffee Roasters	Coffee shop · Café	Coffee	140 S Main St	open
It's All About Bingo	Restaurant (service type not stated)		2385 US 221 Business N	open
J. Hartman’s	Restaurant (service type not stated) · Specialty food shop · Quick service	Steakhouse · Sandwiches · American	390 US-70	open
Jack Frost Dairy Bar	Dessert	Ice cream / frozen desserts	2449 Sugar Hill Rd	open
JalapeÃ±o Fresh Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1582 Rutherford Rd	open
Japanese Express	Restaurant (service type not stated)	Japanese · Sushi	2845 Sugar Hill Rd	open
JR's Checkered Flag Dogs	Restaurant (service type not stated)	Hot dogs · American	125 W Henderson St	open
Keeper's Cut Meadery	Winery / distillery / taproom · Brewery / taproom		175 W Henderson St	open
KFC KFC	Quick service		1110 Highway 70, W	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1110 US-70 W	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3334 NC 226 S	open
La Estrella Food Truck	Food truck	Mexican · Latin American (other)	2815 Sugar Hill Rd	open
La Guarecita Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	998 E Court St	open
Las Salsas Las Salsas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2474 NC-226	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	385 US-70 Ste B	open
Los Tres Hombres	Restaurant (service type not stated)	Mexican	101 W Court St	open
Luisa's Italian Restaurant & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	2845 Sugar Hill Rd	open
McDonald's McDonald's	Quick service	Burgers · American	1222 US-70	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	600 New West Henderson St	open
Mcdowell Local	Restaurant (service type not stated)		23 N Main St	open
Mi Morelia Marion Mi Pueblito Mexican Restaurant - Shelby	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1897 Rutherford Rd	open
Mi Nanchito Mexican Store	Restaurant (service type not stated)	Mexican	996 E Court St	open
Mi Pueblito Mexican Restaruant #3 Inc	Restaurant (service type not stated)		1897 Rutherford Rd	open
Mica Town Brewing	Brewery / taproom · Bar		25 Brown Dr	open
Moondoggy's Classic Diner	Restaurant (service type not stated)	American	909 N Main St	open
Mr Bob's Do-Nuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	60 S Main St	open
Nara Express	Restaurant (service type not stated)	Japanese · Asian	995 N Main St	open
New China Buffett	Buffet	Chinese · Asian	2845 Sugar Hill Rd	open
No. 1 China	Restaurant (service type not stated)	Chinese · Asian	1234 U.S. 70	open
Nopales Fresh Mex Express	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	385 US-70 Ste A	open
Nopales Mexican Grill	Casual dining · Bar	Mexican · Latin American (other)	2845 Sugar Hill Rd	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	500 N Main St	open
Pelican's Snoballs Pelican's SnoBalls- Jax Beach	Dessert	Ice cream / frozen desserts · Dessert	174 US-70	open
Pepperoni's	Restaurant (service type not stated)	Pizza · Italian	2080 N Main St	open
Pho 828	Restaurant (service type not stated)	Vietnamese · Japanese · Noodles / ramen / pho	2845 Sugar Hill Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1212 N Main St	open
Pizza Joint	Bar · Restaurant (service type not stated)	Pizza	2031 Sugar Hill Rd, 2031 Sugar Hill Rd	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)		2491 Sugar Hill	open
Reese's Delectables and Nourishments	Café	Healthy / salads / bowls · Vegetarian · Coffee	82 S Main St	open
Refinery 13 Taproom	Bar		13 N Main St	open
Restaurante Y Pupuseria Dora	Restaurant (service type not stated)	Latin American (other) · Mexican	1020 Rutherford Rd	open
Sharons Cafe	Café · Restaurant (service type not stated)	Coffee · American	500 N Main St #158	open
Shay’s Sweet “Thangs”	Bakery	Bakery		open
Shelba's Place	Restaurant (service type not stated) · Casual dining	American	1175 W Tate St	open
Simply	Bakery	Bakery	82 S Main St	open
Smoke a 'Lil Smoke	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	861 N Main St	open
Smokey Que's	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1684 N Main St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	166 Us 70 West	open
South Side Eatery	Specialty food shop · Quick service	Cajun, Creole, Southern · Sandwiches · American	754 Rutherford Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2487 Sugar Hill Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	309 W Henderson St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	364 US Hwy 70 West Suite # 10	open
Subway	Other	Sandwiches	2875 Sugar Hill Rd	open
Subway	Other	Sandwiches	3365 Sugar Hill Rd	open
Switzerland General Store	Café · Restaurant (service type not stated)	Coffee	9432 NC-226A	open
Taco Bell Taco Bell	Quick service	Mexican	182 US 70 W	open
Tacos Don Camilo	Restaurant (service type not stated)	Mexican · Latin American (other)		open
Taylors Brewing Company	Brewery / taproom · Restaurant (service type not stated) · Bar		125 W Henderson St	open
Thai Basil Black mountain	Juice, smoothie, tea	Asian · Thai · Juice / smoothies	1337 N Main St	open
THAI BLISS Thai•Thai	Restaurant (service type not stated)	Thai · Asian	1337 N Main St	open
The Country Diner	Casual dining · Restaurant (service type not stated)	American	2429 US-221	open
The Feisty Goldfish	Bar		45 Depot St	open
The Grille at Lightning Lanes	Bar · Restaurant (service type not stated) · Casual dining		80 Finley Rd	open
The Maki Bowl	Restaurant (service type not stated)	Japanese	11 N Main St	open
The Marion Wing Factory	Restaurant (service type not stated)		29 Logan St Ste A	open
The North Fork	Restaurant (service type not stated)		17677 US 221 N	open
Titan Pizza Plus	Restaurant (service type not stated)	Pizza	278 E Court St	open
Toonez Chophouse	Restaurant (service type not stated)	Steakhouse	29 Logan St Ste B	open
Twice the Ice Marion NC	Dessert · Quick service		480 US 70 W	open
VIDA VERDE SNACKS & JUICES	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	675 E Court St	open
Waffle House Waffle House	Casual dining	American · Breakfast	3249 NC 226 S	open
Waffle House Waffle House	Casual dining	Breakfast · American	2560 Sugar Hill Rd	open
Walmart Bakery	Bakery	Bakery	2875 Sugar Hill Rd	open
Welcome to the cove crazy granny's	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	17000 US-221 N	open
Wendy's Wendy's	Quick service	Burgers · American	368 Us 70 W	open
Wine Ruels	Bar		105 S Main St	open
Yaya's Fruitys/ Raspados & Snacks	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	2031 Sugar Hill Rd	open
Yoshi Sushi	Restaurant (service type not stated)	Japanese · Sushi	500 N Main St #9	open
Zaxby's Zaxby's	Quick service	Chicken / wings · American	1192 W Henderson St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	37	36	—	—	—	1	SIC1987
1995	36	35	—	—	—	1	SIC1987
1996	38	37	—	—	—	1	SIC1987
1997	46	45	—	—	—	1	SIC1987
1998	45	39	18	20	1	1	NAICS1997
1999	47	41	16	24	1	—	NAICS1997
2000	50	44	21	23	—	—	NAICS1997
2001	51	43	20	23	—	1	NAICS1997
2002	47	42	20	19	2	—	NAICS1997
2003	46	39	18	20	1	—	NAICS2002
2004	48	41	18	21	2	—	NAICS2002
2005	48	43	20	21	2	—	NAICS2002
2006	43	38	17	20	1	—	NAICS2002
2007	43	40	19	19	2	—	NAICS2002
2008	44	41	18	21	2	1	NAICS2007
2009	40	38	18	18	2	1	NAICS2007
2010	50	48	24	19	4	1	NAICS2007
2011	49	47	21	21	3	1	NAICS2007
2012	51	47	19	24	3	2	NAICS2012
2013	53	50	19	27	3	1	NAICS2012
2014	49	46	18	24	3	1	NAICS2012
2015	56	53	22	25	5	1	NAICS2012
2016	57	54	21	26	6	1	NAICS2012
2017	60	54	19	28	5	3	NAICS2017
2018	63	56	21	26	8	4	NAICS2017
2019	64	58	20	29	8	3	NAICS2017
2020	64	58	22	28	7	3	NAICS2017
2021	62	57	22	29	5	—	NAICS2017
2022	67	60	24	30	5	5	NAICS2022
2023	65	60	22	30	7	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28752. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.