BMIE Market 28777

Mitchell County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,178 2020–2024 ACS 5-year estimate ±679 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,989 2020–2024 ACS 5-year estimate ±313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,638 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,768 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,378 2020–2024 ACS 5-year estimate ±8,603 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$739 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$228,400 2020–2024 ACS 5-year estimate ±23,499 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	71.8 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28777
Restaurants per 10,000 residents	19.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-4.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+130.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+53.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 14–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	54 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28777. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57	57	40%	+22.8
Restaurant Opportunity Score	36.7	37	35%	+12.8
Market Momentum Score	54.3	54	25%	+13.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,178	71	40%	+28.4
Median household income (ACS)	63,378	36	40%	+14.4
Households (ACS)	3,989	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-4.2	21	35%	+7.5
Restaurants per 10,000 residents (lower = more room)	22.6	31	25%	+7.8
Population (ACS)	10,178	71	20%	+14.2
Median household income (ACS)	63,378	36	20%	+7.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.6	61	50%	+30.5
10-year restaurant growth	-4.2	21	30%	+6.4
20-year restaurant growth	130	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

American 11 · Coffee 6 · Mexican 4 · Dessert 3 · Juice / smoothies 3 · Pizza 3 · Bakery 2 · Burgers 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Seafood 2 · Asian 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Hot dogs 1 · Japanese 1 · Latin American (other) 1 · Sandwiches 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 33 · Casual dining 9 · Bar 7 · Quick service 7 · Café 5 · Juice, smoothie, tea 4 · Coffee shop 3 · Dessert 3 · Bakery 2 · Brewery / taproom 2 · Buffet 2 · Winery / distillery / taproom 2 · Food truck 1

Name	Type	Cuisine	Address	Status
50's Classic Diner	Casual dining · Restaurant (service type not stated)	American · Breakfast	1161 Oak Ave	open
Anchor's Away Cafe' Inc.	Restaurant (service type not stated) · Café	Seafood · Coffee	163 Skyview Cir	open
Anchors Away Cafe	Café · Restaurant (service type not stated)	Coffee · American	282 Sourwood Dr	open
Babe's Pizza and Treats Spruce Pine	Restaurant (service type not stated)	Pizza	203 Skyview Circle	open
Bierdock Brewery	Brewery / taproom		127 Locust St	open
Bueno Blend	Juice, smoothie, tea	Juice / smoothies	446 Oak Ave	open
Chill Thai And Sushi Bar	Restaurant (service type not stated)	Thai · Japanese · Sushi	209 Locust St Ste B	open
China Wok China Wok, Altavista Va.	Buffet · Restaurant (service type not stated)	Chinese	8908 12105 NC-226	open
City Drive-In	Restaurant (service type not stated) · Quick service · Casual dining · Bar	Burgers · American · Chicken / wings	670 Oak Ave	open
Claudia Y Los 4 Mariachis	Restaurant (service type not stated) · Food truck	Mexican		open
Country Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	12175 NC-226	open
Dawg House	Restaurant (service type not stated)	Hot dogs	14480 S 226 Hwy # A	open
DT's Blue Ridge Java	Restaurant (service type not stated) · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	169 Locust St	open
El Rancheros Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	203 Locust St	open
Fire & Ice Snowballs & Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	231 Skyview Cir	open
Fox and the Fig	Café · Restaurant (service type not stated) · Coffee shop	Coffee	615 Oak Ave	open
Gustoso Ristorante	Restaurant (service type not stated)		159A Locust St	open
Hardee's	Quick service		6187 Hwy 19E N	open
Hef's Restaurant	Bar · Casual dining	American	89 Locust St	open
Kb's BBQ & Grill	Quick service · Restaurant (service type not stated)	BBQ	291 Washburn Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	12358 NC-226	open
Knife & Fork	Restaurant (service type not stated)	American	61 Locust St	open
Little Switzerland Orchard	Winery / distillery / taproom · Brewery / taproom		539 Blue Ridge Gem Mine Rd	open
Little Switzerland Orchard And Winery	Winery / distillery / taproom		14480 S 226 Hwy # A	open
Live Oak Gastropub	Casual dining · Bar		69 Locust St, Spruce Pine, NC 28777	open
Los Garcia Inc	Restaurant (service type not stated)		203 Locust St	open
Mad Hatter Tavern	Casual dining · Bar	Pizza	69 Locust St	open
McDonald's McDonald's	Quick service	Burgers · American	NC-226	open
Mi Morelia Mexican	Restaurant (service type not stated) · Casual dining	Mexican · American	6187 US-19E	open
No. 3 Grill	Restaurant (service type not stated)		2360 Swiss Pine Lake Dr	open
Pelican's SnoBalls Spruce Pine Pelican's SnoBalls- Jax Beach	Dessert	Ice cream / frozen desserts · Dessert	12807 NC-226	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	Shopping Mall, 11911 NC-226 Spruce Pine Shopping Mall	open
PressWorks	Juice, smoothie, tea	Juice / smoothies	Fraser Estate	open
Price Is Right Discount	Bakery · Restaurant (service type not stated)	Bakery	929 Oak Ave	open
Puerto Nuevo Mexican & Seafood Restaurant Puerto Nuevo Mexican and Seafood Restaurant	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	2522 Halltown Rd	open
Sage	Juice, smoothie, tea	Tea / bubble tea	368 Oak Ave	open
Savor & Saunter Catering	Casual dining · Restaurant (service type not stated) · Bar	American		open
Seth Mckinney Dba Country Cafe	Restaurant (service type not stated)		12175 S 226 Hwy	open
Spruce Pint Taproom	Bar		388 Oak Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	12458 S 226 Hwy	open
Taste and See Bakery	Bakery · Dessert	Bakery · Dessert	11 Crystal St	open
The Dispensary Bar & Upper Club	Bar · Restaurant (service type not stated)		271 Oak Ave	open
The French Quarter	Restaurant (service type not stated)	Cajun, Creole, Southern	368 Oak Ave	open
The Tropical Grill	Restaurant (service type not stated)		198 Oak Ave	open
Tokyo Restaurant	Restaurant (service type not stated)		12105 N Carolina 226	open
Tokyo Restaurant	Restaurant (service type not stated)	Asian	288 Oak Ave	open
Twisted Laurel Gallery	Restaurant (service type not stated)		221 Locust St	open
Western Sizzlin	Buffet	Steakhouse · American	11961 NC-226	open
Yummi America Burnsville Cafe Llc	Restaurant (service type not stated)		209 Locust St Ste B	open
סטארבקס Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	125 Greenwood Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	15	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	12	10	6	4	—	—	NAICS1997
1999	12	9	5	4	—	—	NAICS1997
2000	12	9	4	5	—	—	NAICS1997
2001	14	11	6	5	—	—	NAICS1997
2002	12	11	5	6	—	—	NAICS1997
2003	11	10	3	7	—	—	NAICS2002
2004	15	12	4	8	—	1	NAICS2002
2005	22	19	9	10	—	—	NAICS2002
2006	20	19	7	11	—	—	NAICS2002
2007	24	24	15	8	1	—	NAICS2002
2008	19	19	9	9	1	—	NAICS2007
2009	20	19	9	9	1	—	NAICS2007
2010	22	21	11	9	1	—	NAICS2007
2011	22	22	12	9	1	—	NAICS2007
2012	25	24	11	12	1	—	NAICS2012
2013	25	24	13	10	1	—	NAICS2012
2014	24	23	13	9	1	—	NAICS2012
2015	22	21	11	9	1	—	NAICS2012
2016	24	23	12	9	2	—	NAICS2012
2017	27	25	12	12	—	—	NAICS2017
2018	24	22	10	12	—	—	NAICS2017
2019	20	18	8	10	—	—	NAICS2017
2020	19	18	8	10	—	—	NAICS2017
2021	22	21	10	11	—	—	NAICS2017
2022	21	19	10	9	—	—	NAICS2022
2023	25	23	11	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28777. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
28749	5.0 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.