BMIE Market 28785

Haywood County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,311 2020–2024 ACS 5-year estimate ±766 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,496 2020–2024 ACS 5-year estimate ±336 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,338 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,821 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,769 2020–2024 ACS 5-year estimate ±6,845 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,105 2020–2024 ACS 5-year estimate ±131 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$310,300 2020–2024 ACS 5-year estimate ±37,777 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	168.4 sq mi Census Gazetteer 2020
Restaurants	1 2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 28785
Restaurants per 10,000 residents	1.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-66.7% DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 2021	0 (range 0–1) FORECAST · linear trend v1 fitted to 2004–2016 (11 points, -0.1 per year, r² 0.46) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	54 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	27 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28785. Projection: linear trend v1, fitted 2004–2016, -0.1 restaurants per year, r² 0.46, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	54.2	54	40%	+21.7
Restaurant Opportunity Score	45.5	46	35%	+15.9
Market Momentum Score	26.5	27	25%	+6.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,311	68	40%	+27.2
Median household income (ACS)	61,769	33	40%	+13.2
Households (ACS)	3,496	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-66.7	1	35%	+0.4
Restaurants per 10,000 residents (lower = more room)	1.2	100	25%	+25.0
Population (ACS)	8,311	68	20%	+13.6
Median household income (ACS)	61,769	33	20%	+6.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 27 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+26.1
10-year restaurant growth	-66.7	1	30%	+0.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

American 3 · Coffee 3 · Burgers 2 · BBQ 1 · Steakhouse 1

By type

Café 3 · Restaurant (service type not stated) 3 · Casual dining 1 · Catering 1 · Coffee shop 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Ben’s Backdraft Barbecue	Food truck · Catering	BBQ	3028 Jonathan Creek Rd	open
Blue Ghost Outpost - Coffee Bar & Provisions	Coffee shop · Café	Coffee	4594 Jonathan Creek Rd	open
Cold Mountain Toffee	Dessert		1865 Jonathan Creek Parkway	open
Gigi's Restaurant	Restaurant (service type not stated)	American · Burgers	4632 Jonathan Creek Rd	open
Haywood 209 Cafe	Casual dining · Restaurant (service type not stated) · Café	Burgers · American · Steakhouse · Coffee	3360 Crabtree Rd	open
J Creek Cafe	Café · Restaurant (service type not stated)	Coffee · American	3796 Jonathan Creek Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2000	3	3	3	—	—	—	NAICS1997
2001	3	3	3	—	—	—	NAICS1997
2002	3	3	3	—	—	—	NAICS1997
2003	2	2	2	—	—	—	NAICS2002
2004	3	2	1	—	1	—	NAICS2002
2005	3	2	1	—	1	—	NAICS2002
2006	4	3	3	—	—	—	NAICS2002
2007	2	2	2	—	—	—	NAICS2002
2008	2	2	2	—	—	—	NAICS2007
2009	3	3	3	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	1	1	1	—	—	—	NAICS2007
2012	1	1	1	—	—	—	NAICS2012
2015	2	1	1	—	—	1	NAICS2012
2016	2	1	1	—	—	1	NAICS2012

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28785. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.