BMIE Market 29527

Horry County, South Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,451 2020–2024 ACS 5-year estimate ±1,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,856 2020–2024 ACS 5-year estimate ±650 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,027 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,676 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,069 2020–2024 ACS 5-year estimate ±5,995 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$964 2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$218,100 2020–2024 ACS 5-year estimate ±14,984 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	155.1 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 29527
Restaurants per 10,000 residents	2.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 29527. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 318, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.5	60	40%	+23.8
Restaurant Opportunity Score	69.5	70	35%	+24.3
Market Momentum Score	44.0	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,451	88	40%	+35.1
Median household income (ACS)	52,069	18	40%	+7.0
Households (ACS)	10,856	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	1.8	99	25%	+24.9
Population (ACS)	28,451	88	20%	+17.6
Median household income (ACS)	52,069	18	20%	+3.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	-16.7	15	20%	+2.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Chicken / wings 5 · American 4 · Coffee 3 · Dessert 3 · Pizza 3 · Asian 2 · Sandwiches 2 · Bakery 1 · Chinese 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Seafood 1

By type

Restaurant (service type not stated) 16 · Dessert 4 · Café 3 · Bakery 2 · Casual dining 2 · Coffee shop 2 · Quick service 2 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Berries and Cakes Etc. LLC	Bakery · Dessert	Bakery · Dessert	706 Rufus St	open
Biggby Coffee Biggby Coffee	Coffee shop · Café	Coffee	3655 South Hwy 701	open
Carlsyle’s	Restaurant (service type not stated)	American	2703 4th Ave	open
Carolina Coastal Cupcakes	Restaurant (service type not stated)		1562 Heirloom Dr	open
Coastal Cookie Dough	Dessert	Dessert	3320 4th Ave	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Dessert	2208 Highway 378	open
E 'N' M Ice Cream & More	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	1216 Brison Ct	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3372 US-378	open
Hyman Vineyards	Winery / distillery / taproom		6027 Old Bucksville Rd	open
Joann's Kitchen	Restaurant (service type not stated) · Casual dining	American	3372 US-378	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3788 Highway 378	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1813 Wright Blvd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	5100 Cates Bay Hwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2900 4th Ave	open
Little Caesars Pizza Little Caesars	Quick service		3645 HIGHWAY 701 S	open
Luvans Old South Fish Camp	Restaurant (service type not stated)	Seafood · American	3951 Highway 701 S	open
Oak Pond SC	Restaurant (service type not stated)	Chicken / wings	Highway 548	open
Panda Restaurant Panda Restaurant	Restaurant (service type not stated)	Chinese · Asian	3320 4th Ave	open
Pee dee grill	Casual dining	American	4823 Pee Dee Hwy	open
Randall’s Culinary Creations	Food truck		2404 James St	open
Road Kill Cafe'	Café · Restaurant (service type not stated) · Quick service	Coffee		open
Ruben Hibachi	Restaurant (service type not stated)	Japanese · Asian	3320 4th Ave	open
Speedy Cafe	Restaurant (service type not stated)		2208 Hwy 378	open
Subway	Other	Sandwiches	424 Wright Blvd	open
Three Guys Subs & Pies	Restaurant (service type not stated)	Pizza · Sandwiches	2903 4th Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	4	3	—	—	—	1	SIC1987
1997	6	5	—	—	—	1	SIC1987
1998	6	6	4	2	—	—	NAICS1997
1999	5	5	3	2	—	—	NAICS1997
2000	6	5	2	3	—	—	NAICS1997
2001	5	5	3	2	—	—	NAICS1997
2002	7	7	3	4	—	—	NAICS1997
2003	6	6	2	4	—	—	NAICS2002
2004	5	5	1	4	—	—	NAICS2002
2005	4	4	—	4	—	—	NAICS2002
2006	3	3	—	3	—	—	NAICS2002
2007	5	5	2	3	—	—	NAICS2002
2008	7	7	4	3	—	—	NAICS2007
2009	5	5	2	3	—	—	NAICS2007
2010	8	6	2	3	—	1	NAICS2007
2011	7	6	2	3	—	—	NAICS2007
2012	9	7	3	3	—	—	NAICS2012
2013	5	4	3	1	—	—	NAICS2012
2014	5	5	4	1	—	—	NAICS2012
2015	6	6	4	1	—	—	NAICS2012
2016	5	5	4	1	—	—	NAICS2012
2017	7	6	4	—	—	—	NAICS2017
2018	6	5	3	—	—	—	NAICS2017
2019	7	6	4	—	—	—	NAICS2017
2020	6	5	3	—	—	—	NAICS2017
2021	5	4	—	—	—	—	NAICS2017
2022	7	6	—	3	—	—	NAICS2022
2023	6	5	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 29527. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.