BMIE Market 29568

Horry County, South Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,097 2020–2024 ACS 5-year estimate ±2,100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,373 2020–2024 ACS 5-year estimate ±696 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,224 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,322 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$62,653 2020–2024 ACS 5-year estimate ±4,766 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	53.0 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,823 2020–2024 ACS 5-year estimate ±558 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$254,900 2020–2024 ACS 5-year estimate ±12,515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	89.5 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 29568
Restaurants per 10,000 residents	12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+133.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+366.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 13–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.39) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 29568. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.39, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 318, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.4	61	40%	+24.5
Restaurant Opportunity Score	66.7	67	35%	+23.4
Market Momentum Score	48.9	49	25%	+12.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,097	79	40%	+31.5
Median household income (ACS)	62,653	35	40%	+13.8
Households (ACS)	7,373	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.3	69	35%	+24.2
Restaurants per 10,000 residents (lower = more room)	8.2	80	25%	+19.9
Population (ACS)	17,097	79	20%	+15.7
Median household income (ACS)	62,653	35	20%	+6.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.7	21	50%	+10.7
10-year restaurant growth	27.3	69	30%	+20.8
20-year restaurant growth	133.3	88	20%	+17.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 10 · Seafood 6 · Pizza 5 · Bakery 4 · Coffee 4 · Sandwiches 4 · Asian 3 · Breakfast 3 · Italian 3 · Mexican 3 · Cajun, Creole, Southern 2 · Dessert 2 · Japanese 2 · Steakhouse 2 · Burgers 1 · Caribbean 1 · Chicken / wings 1 · German / Eastern European 1 · Hot dogs 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 31 · Quick service 9 · Bar 6 · Bakery 5 · Café 3 · Casual dining 3 · Dessert 2 · Specialty food shop 2 · Buffet 1 · Coffee shop 1 · Delivery-focused 1 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
Aleva Llc	Restaurant (service type not stated)		2126 Highway 9 E Ste D2	open
Amore, Inc	Restaurant (service type not stated)		7209 Highway 90 Unit A	open
Big E's Country Buffet & Seafood	Restaurant (service type not stated) · Buffet	Seafood · Cajun, Creole, Southern	1250 South Carolina 9	open
Big Will's Kitchen	Food truck · Restaurant (service type not stated)		6951 Highway 90	open
Bistro	Restaurant (service type not stated)		210 Forest Dr	open
Bistro 90	Restaurant (service type not stated)	Steakhouse · Seafood · American	7209 SC-90	open
BlakeLee Stone Baked Goods	Bakery	Bakery	Hogwart Lane	open
Body Cam live	Restaurant (service type not stated)	Italian · American	2126 Highway 9 E	open
Buffalo Pizza & Wings	Restaurant (service type not stated)	Chicken / wings	2126 Highway 9 E	open
Buster Brown Hot Dogs	Restaurant (service type not stated)	Hot dogs	2491 SC-9 E	open
Cakes by the Sea	Bakery · Dessert	Bakery · Dessert	2126 SC-9	open
Camp An Elli's	Café	Coffee · Breakfast · American	7066 SC-90	open
Caribbean Soul Kitchen	Restaurant (service type not stated)	Caribbean	687 Freemont Rd	open
Chris' Pizza & Pub	Bar	Pizza	170 Surfrider Blvd	open
D'Annunzio's Bakery	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	115 Surfrider Blvd	open
Davis Seafood Market	Quick service	American · Seafood	602 Freemont Rd	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	3377 Hwy 9 E	open
Dunkin' Dunkin'	Quick service		6971 South Carolina 90	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	6869 Highway 90	open
D’s SweetCreations-SC	Bakery	Bakery	SC	open
Eddie's Italian Cafe	Café · Restaurant (service type not stated)	Italian · Coffee	104 Winners Ln	open
Grand Strand Sandwich	Other	Sandwiches	8910 Highway 90	open
Hibachi Express	Restaurant (service type not stated)	Japanese · Asian	2126 Highway 9 E	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1805 Highway 9 West	open
Hwy Nine Grillhouse	Casual dining · Restaurant (service type not stated)	American	1800 Highway 9 W	open
International Kitchen	Restaurant (service type not stated)	German / Eastern European	2126 Highway 9 E Ste F1	open
Island Club Pub	Bar		1838 Fairwinds Dr	open
J E Asian Fusion Inc	Restaurant (service type not stated)	Asian	2126 Highway 9 E Ste D5	open
Jay's Asian Fusion Restaurant-	Restaurant (service type not stated)	Asian · Thai · Sushi · Japanese	2126 Highway 9 E Ste D5	open
Jdm Of Little River Llc	Restaurant (service type not stated)		2352 Highway 9 E	open
La Parrilla Azteca	Restaurant (service type not stated)	Mexican · Latin American (other)	10233 SC-905	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1 Hwy 9 E	open
Little River Deli	Specialty food shop · Quick service	Sandwiches · American	2352 Highway 9 E	open
Mack's Sports Bar	Bar		8130 SC-90	open
Oasis Bar & Grill	Bar		1800 Highway 9 W	open
Parkway Tavern	Bar		2126 Hwy 9 E	open
Paul & Allies Chill and Grill	Casual dining · Restaurant (service type not stated) · Bar		2942 Monaca Rd	open
Pizzeria 90	Restaurant (service type not stated)	Pizza · Italian	7066 SC-90 Unit-D	open
SALT WATER GRILLE	Restaurant (service type not stated)	Seafood · Steakhouse · American	7036 SC-90	open
Sea Man's Seafood	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	701 Hwy 9 E	open
Seaman's Seafood	Restaurant (service type not stated) · Café	Seafood · Coffee	490 SC-9 E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7020 Hwy 90	open
Taco Bell Taco Bell	Quick service	Mexican	70 Winners Lane	open
Taco Station Co.	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	479 Hwy 9 E	open
Thats a Wrap	Restaurant (service type not stated) · Casual dining	Breakfast · American	86 Cloverleaf Dr	open
The Reckless Rooster	Restaurant (service type not stated)	Breakfast	7050 S Carolina 90 Unit E	open
Thee Philly Grille	Restaurant (service type not stated)		2126 Highway 9 E Ste D2	open
Wendy's Wendy's	Quick service	Burgers · American	6870 Highway 90	open
Super Aloelicious Inc.	Juice, smoothie, tea	Juice / smoothies	411 Watermill Ridge Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	6	5	3	2	—	—	NAICS1997
1999	5	4	3	1	—	—	NAICS1997
2000	6	5	4	1	—	—	NAICS1997
2001	6	5	3	2	—	—	NAICS1997
2002	7	6	3	3	—	1	NAICS1997
2003	7	6	3	2	1	1	NAICS2002
2004	9	6	3	3	—	2	NAICS2002
2005	9	7	3	4	—	1	NAICS2002
2006	10	8	4	4	—	1	NAICS2002
2007	13	10	6	4	—	2	NAICS2002
2008	13	12	6	6	—	1	NAICS2007
2009	13	11	7	4	—	2	NAICS2007
2010	17	15	7	7	—	1	NAICS2007
2011	20	18	9	9	—	1	NAICS2007
2012	13	11	8	3	—	2	NAICS2012
2013	11	11	7	4	—	—	NAICS2012
2014	11	11	8	3	—	—	NAICS2012
2015	11	11	8	3	—	—	NAICS2012
2016	14	13	10	3	—	1	NAICS2012
2017	17	16	12	4	—	—	NAICS2017
2018	15	15	10	4	—	—	NAICS2017
2019	13	13	9	3	—	—	NAICS2017
2020	13	13	8	4	—	—	NAICS2017
2021	15	15	10	5	—	—	NAICS2017
2022	16	14	8	6	—	—	NAICS2022
2023	16	14	8	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 29568. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.