BMIE Market 29690

Greenville County, South Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,358 2020–2024 ACS 5-year estimate ±1,898 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,630 2020–2024 ACS 5-year estimate ±644 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,914 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,357 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,956 2020–2024 ACS 5-year estimate ±3,559 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,046 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$287,000 2020–2024 ACS 5-year estimate ±19,214 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	105.2 sq mi Census Gazetteer 2020
Restaurants	40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 29690
Restaurants per 10,000 residents	12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+233.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	46 (range 43–49) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 29690. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 318, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.2	70	40%	+28.1
Restaurant Opportunity Score	66.3	66	35%	+23.2
Market Momentum Score	71.9	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,358	86	40%	+34.5
Median household income (ACS)	69,956	47	40%	+18.8
Households (ACS)	9,630	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.9	76	35%	+26.7
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	26,358	86	20%	+17.2
Median household income (ACS)	69,956	47	20%	+9.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.1	65	50%	+32.6
10-year restaurant growth	37.9	76	30%	+22.9
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (100)

By cuisine

American 27 · Coffee 15 · Burgers 8 · Dessert 8 · Pizza 8 · Sandwiches 6 · Bakery 5 · Cajun, Creole, Southern 5 · Chicken / wings 5 · Asian 4 · BBQ 4 · Breakfast 3 · Italian 3 · Mexican 3 · Southwestern / Tex-Mex 3 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · European 1 · Juice / smoothies 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Sushi 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 55 · Quick service 21 · Bar 14 · Café 13 · Coffee shop 10 · Dessert 9 · Bakery 6 · Casual dining 6 · Winery / distillery / taproom 4 · Catering 2 · Delivery-focused 2 · Specialty food shop 2 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service		18 Benton Rd	open
Auntie Chelle's Bakery	Bakery · Dessert	Dessert · Bakery	Waveland Dr	open
Big Johns Bbq	Restaurant (service type not stated)		26 Walnut Ln	open
Blue Ridge Grille	Restaurant (service type not stated)		216 N Poinsett Hwy	open
Bo Dean's	Restaurant (service type not stated)	American	2001 N Highway 25	open
Bojangles' Bojangles	Quick service	Chicken / wings · American	135 S End Circle	open
Bridge City Coffee	Coffee shop	Coffee	164D S Main St	open
Burger King Burger King	Quick service	Burgers · American	6417 State Park Rd	open
Calico Vineyard, LLC	Winery / distillery / taproom · Bar		Bailey Mill RD	open
Caribou Coffee Caribou Coffee	Coffee shop · Café	Coffee	569 Roe Center Court	open
Carolina Fine Foods	Quick service	American · Cajun, Creole, Southern	100 Hawkins Rd	open
Carolina-Snoball-Factory	Quick service · Restaurant (service type not stated) · Dessert		7 N Main St	open
Chang An Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	148 Walnut Ln	open
Cherd's Grill n Bistro/Golf Shop "Home of the 19th Hole"	Casual dining · Restaurant (service type not stated) · Bar	American	19 Tee Box Ln	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	22 Benton Rd	open
Chicora Alley Fire House Travelers Rest Chicora Alley	Bar · Restaurant (service type not stated) · Casual dining		117 N Poinsett Hwy	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	571 Roe Center Ct 500	open
Coastal Crust Travelers Rest Coastal Crust	Restaurant (service type not stated)	Pizza · Italian	327 S Main St	open
Coffeepot Cafe	Restaurant (service type not stated)		2490 N Highway 25	open
Copperhead Mountain Distillery	Winery / distillery / taproom		14 S Main St	open
Core 450	Restaurant (service type not stated)	American	450 Cherokee Valley Way	open
Country House Cafe	Café	Coffee · American	2221 US-25	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2 Benton Road	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	520 N Highway 25	open
Eagle Mountain Vineyards & Winery	Winery / distillery / taproom · Bar		2330 Highway 11	open
El Rancho Grande Mexican Restaurant	Restaurant (service type not stated)		570 N Highway 25	open
Farmhouse Pizza Llc	Restaurant (service type not stated)		164 S Main St	open
Farmhouse Tacos	Restaurant (service type not stated)	Southwestern / Tex-Mex	164 S Main St	open
Fh Cigars	Bar		128 S Main St	open
Field House Sports Bar	Bar · Casual dining		216 N Poinsett Hwy	open
Firehouse Subs Firehouse Subs	Specialty food shop · Quick service	Sandwiches · American	2 Benton Road Suite H	open
Flamingo Jack's Shaved Ice	Dessert · Food truck	Dessert		open
Greenville Watershed	Restaurant (service type not stated) · Bar		Old Hwy 25	open
Hardee's Hardee's	Quick service	Burgers · American	6501 State Park Road	open
Haulin' Hops	Bar		101 Kelby Rd	open
Hellojoybird	Bakery · Coffee shop · Café	Bakery · Coffee	308 Poplar Street	open
Hungry Drover	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2601 Tigerville Rd	open
Huntin' Camp Bar B Q & Grill	Restaurant (service type not stated)	BBQ	2221 N Highway 25	open
Jersey Mike's Subs	Quick service		40 Krieger Ct	open
Leopard Forest Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	27 South Main Street	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	148 Walnut Ln	open
Little Pigs Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	148 Walnut Ln	open
M & Gvd, Llc	Restaurant (service type not stated)		310 Poplar Street Ext	open
Maggie Sweet	Dessert · Catering	Dessert	319 S Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	501 Roe Center Ct	open
Miyoko Japanese Steakhouse	Restaurant (service type not stated)	Japanese	2 Benton Rd Ste D	open
Mojo's Famous Burgers	Restaurant (service type not stated)	Burgers · Sandwiches	21 PLAZA Dr	open
Molinas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2 Benton Rd	open
Monkey Wrench Smokehouse	Restaurant (service type not stated)	BBQ	21 S Main St	open
Nate's	Restaurant (service type not stated)	Pizza · American	1901 SC-414	open
Natural Pet Nutrition	Restaurant (service type not stated)		409 Old Buncombe Rd	open
North West Grill	Restaurant (service type not stated)	American · Burgers	13045 Old White Horse Rd	open
Petee's Good Foods	Casual dining	American · Burgers	101 N Main St	open
Philly Grill Restaurant Philly Grill TR	Restaurant (service type not stated)	American · Sandwiches	6516 State Park Rd G	open
Pinguinos Travelers Rest	Dessert	Dessert	26 Walnut Ln	open
Pink Mama's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	11 S Main St	open
Pint & Pie Pub Run	Bar		35 S Main St	open
Pizza 414, Inc	Restaurant (service type not stated)		1901 Highway 414	open
Pizza House	Restaurant (service type not stated)	Pizza · Italian	310 Poplar St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	146 Walnut Ln	open
Pizza Inn Pizza Inn	Restaurant (service type not stated)	Pizza · Italian	515 Roe Center Ct	open
Restaurant 17	Restaurant (service type not stated)	European · American	10 Rd of Vines	open
Rocket Surgery	Restaurant (service type not stated)		164 S Main St	open
Roost Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	952 Geer Hwy	open
Shortfields	Restaurant (service type not stated)	Burgers · American	24 S Main St	open
Sidewall Pizza Company Sidewall Pizza Company	Restaurant (service type not stated)	Pizza · American	35 S Main St	open
Southern Bus Sales	Restaurant (service type not stated)		2153 N Highway 25	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	30 Krieger Ct	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1500 Geer Hwy	open
Stoner's Pizza Joint	Restaurant (service type not stated)	Chicken / wings	146 Walnut Lane Ste D	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	146-F Walnut Lane	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	9 Benton Rd	open
Sunset Slush of Travelers Rest with TReats Smoothies	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Dessert	223B N Poinsett Hwy	open
Sushi Yama Sushi Yama	Restaurant (service type not stated)	Japanese · Sushi · Asian	319 S Main St	open
Swamp Rabbit Brewery & Taproom	Brewery / taproom · Bar		26 S Main St	open
Swampy Dog Social + Bar	Bar		37 S Main St	open
Sweet Treats	Dessert · Bakery	Bakery · Dessert	245 Lorraine Dr	open
Taco Bell Taco Bell	Restaurant (service type not stated) · Quick service	Mexican · Chicken / wings	6500 State Park Rd	open
Tandem Creperie and Coffeehouse	Café · Coffee shop	Breakfast · Coffee	2 S Main St	open
The Cafe @ Williams Hardware	Café	Coffee	13 S Main St	open
The Community Tap The Community Tap	Bar		321 S Main St	open
The Roaming Elephant	Café · Delivery-focused	Coffee	407 Fernleaf Dr	open
The Saucy Pig BBQ and Catering	Catering	BBQ · Cajun, Creole, Southern	321 Williams Rd	open
The Tasting Room	Bar		164 S Main St # C	open
The Traveler	Restaurant (service type not stated) · Casual dining	American · Cajun, Creole, Southern	546 N Highway 25	open
Three Oaks Cafe & Catering	Café	Coffee · Breakfast · American	1310 Geer Hwy	open
Todd Dining Hall: North Greenville University	Restaurant (service type not stated)		7801 N Tigerville Rd	open
Topsoil Restaurant	Restaurant (service type not stated)	American	13 S Main St	open
TR's Oriental	Restaurant (service type not stated)	Chinese · Asian	331 S Main St	open
Tree House Cafe & Studio	Café · Coffee shop	Coffee · Vegetarian	27 S Main St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Quick service		569 Roe Center Ct.	open
Trubroth	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	36 A S Main St	open
Upcountry Provisions	Bakery · Restaurant (service type not stated)	Bakery · American	6809 State Park Rd	open
Waffle House Waffle House	Casual dining	Breakfast · American	11 Roe Rd	open
Walmart Deli	Specialty food shop · Quick service	Sandwiches	9 Benton Rd	open
Wellborn Winery	Winery / distillery / taproom · Bar		254 Mush Creek Rd	open
Wendy's Wendy's	Quick service	Burgers · American	20 Krieger Dr	open
Whistle Stop at The American Cafe	Restaurant (service type not stated) · Café	American · Coffee	109 S Main St	open
Williams Pit Stop	Quick service · Restaurant (service type not stated)	American	2001 US-25	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Quick service	Chicken / wings	10 Benton Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	12	—	—	—	1	SIC1987
1995	13	12	—	—	—	1	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	20	19	—	—	—	1	SIC1987
1998	20	19	9	10	—	1	NAICS1997
1999	19	18	10	8	—	1	NAICS1997
2000	20	18	10	8	—	1	NAICS1997
2001	20	18	10	8	—	1	NAICS1997
2002	20	19	11	8	—	1	NAICS1997
2003	21	20	11	9	—	1	NAICS2002
2004	20	19	9	10	—	1	NAICS2002
2005	20	19	9	10	—	1	NAICS2002
2006	22	21	9	11	1	1	NAICS2002
2007	27	26	13	11	2	1	NAICS2002
2008	28	28	11	14	3	—	NAICS2007
2009	30	30	13	14	2	—	NAICS2007
2010	27	27	11	13	2	—	NAICS2007
2011	28	27	7	16	4	—	NAICS2007
2012	28	28	9	17	2	—	NAICS2012
2013	29	29	10	17	2	—	NAICS2012
2014	35	34	14	17	3	1	NAICS2012
2015	35	34	11	18	5	1	NAICS2012
2016	37	36	14	18	4	1	NAICS2012
2017	39	38	13	20	4	—	NAICS2017
2018	38	37	13	20	3	—	NAICS2017
2019	40	37	14	19	3	—	NAICS2017
2020	39	37	14	19	3	—	NAICS2017
2021	44	40	15	20	4	—	NAICS2017
2022	45	40	16	20	3	—	NAICS2022
2023	46	40	15	21	4	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 29690. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
29683	4.8 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.